Mobile Advertising Statistics (Lesson 7) | Univ. of Denver | Communications 4318

Lesson 7 – Mobile Advertising

When Will Mobile Get Its Fair Share?

University of Denver Communications 4318

Mobile Marketing BobBentz.com

Mobile Advertising



• 3 Hours Per Day with Mobile

Time Spent with Mobile



• Supply Exceeds Demand = BARGAINS

Time Spent with Mobile



• Print and Radio Hurting

Where Are Mobile Ad Dollars Coming From?



• Moving away from Print…finally

Where Are Mobile Ad Dollars Coming From?



• How Long Until Mobile Passes Desktop?

Desktop vs. Mobile Ad Spend



• 2015 is a Tipping Point for Mobile

Search Advertising



• Should Mobile Advertising be Higher?

SMB’s Advertising



• Engage and Acquire

Large Business Advertising



Facebook Advertising

Nothing Works Better (For Now)



• A 2 Horse Race

Mobile Means Google and Facebook



• Mobile now 2/3 of Facebook Ad Revenues

Facebook Means Mobile



By Geo




How’s Your Industry’s CTR Rate?




Mobile Creative

What Works Best



• What Moms are Seeking

Mobile Creative



• Loving a Discount

Mobile Creative



• What Sizes are Viewed Most?

Mobile Creative



Mobile Creative

Viewability – Display vs. Mobile



• Why Do You Think Apps Get More Click Throughs than

Mobile Websites?

Mobile Creative



• Nobody Should be Surprised at #1

Mobile Creative



• Mobile Marketing Consulting

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