Making The Most Of Mobile For Your SMBBrandon Tompkins

Senior Manager of Mobile Products

Dex Media

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Today’s discussion

It’s a Mobile World

User’s needs on the go

BIG ideas on small screens

Must do’s to be “mobile”

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Top things YOU can do to be mobile ENABLED

Have a “very” friendly mobile website

To App or not to App…

Run mobile specific campaign for SEM

Use Social Media frequently and often

Always format customer emails for mobile devices

Use Text Messaging programs to enhance loyalty

programs

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Mobile is about being CONNECTED

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Mobile…..its GROWING…..

Blah

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Who is your MOBILE audience

90% of all American adults have a cell phone

18-29 – 98% have a cell phone

30-49 – 97% have a cell phone

50-64 – 88% have a cell phone

65+ - 74% have a cell phone

58% of all adults have a smart phoneSource: Google

So who is your audience?

EVERYONE!

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Mobile users crave local information

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NOW WHAT?

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Mobile web

If you do not have a mobile ‘friendly’ website, your number

priority is to get one.

Understand how your customers currently interact with your

site.

Adapt your value proposition to customer needs

3 Rules of of mobile content

Timely

Relevant

Actionable

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M “dot” site vs responsive design

M “dot” websites are a separate website that you create

specifically for the mobile traffic.

Responsive website design enables you to optimize your

website for different screen sizes without a separate

website.

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Mobile Apps

Over 900K apps

Over 850K apps

Over 220K apps

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To app or not to app

BIG different between mobile web and mobile apps

Mobile websites are for discoverability

Mobile apps are for consumer retention

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Mobile Advertising

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SEM & SEO are for mobile too

Content is key

Update often and keep it relevant to your target audience

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Mobile + Social = Success

Mobile Monthly Active Users = 184 millionSource: Twitter 2014

•Facebook reports 1 billion active users on mobile devices Source: Facebook 2014

41% of LinkedIn users access the site from mobile

devicesSource: LinkedIn 2014

88% of SMBs in hyper growth use social media to generate

word of mouth about their company. Source: HubSpot 2014

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Email’s are on the MOVE

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43% of all email is opened on a mobile deviceSource: Litmus

Format is a must

Shorter

Less Clutter

Links to longer content

Enable Social Sharing to drive CTR

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Text messages are INSTANT

It takes 90 minutes

for the average

person to respond

to an email.

It takes 90 seconds

for the average

person to respond

to a text messageSource:CTIA

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4 out of 5 SMB’s have no Mobile Marketing

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Confidential - Disclose solely to Dex One stakeholders or employees having a need to know

Top things YOU can do to be mobile ENABLED

Have a “VERY” friendly mobile website

To App or not to App…

Run MOBILE specific campaign for SEM

Use Social Media FREQUENTLY and often

Always FORMAT customer emails for mobile devices

Use Text Messaging programs to enhance LOYALITY

programs

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Let me help you take a hold on MOBILE

#Konkins

blog.supermedia.com

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