MobiDrives Dealer Presentation Market in the Blue Ocean with a dealer branded

smartphone app

• Consumers now schedule dinner, buy movie tickets, bank, & update Facebook® on their phone!

• 50% of all cellular phones in operation today are smartphones

• By 2013 90% of phone sales will be smartphones & mobile will be the primary way to go online*

• By 2015, there will be 1 mobile device per person worldwide*

*Source: http://www.howtogomo.com/en/

• Businesses that align to the New Normal will win!

• MobiDrives is here to help with: – Smartphone Apps – Mobile Websites – Texting Marketing

How much money do dealers spend advertising in the Red Ocean?

• Increased Competition

• Spend thousands for a small share of voice

• Is there a better way?

• Few, if any, competitors

• Sell on value not price

• Tether yourself to every customer

• Larger share of voice

The Blue Ocean is where you need to be…

• Over 860 customers tethered to the dealer in just a few months • >2X website page views!

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Cumulative Downloads

Page Views

• Usage: • Downloads: 867 • Times Opened: 3399 • Unique Visitors: 2097 • Pageviews: 28,434

• Leads: • 148 Click to Calls • 11 Service Appts • 3 Shared listing • 2 Feedback • 5/4/11 – 1/25/12

Mobile Features Schedule service Communicate in Real Time Real Time Service specials View inventory Trade in offer GPS directions And much more!

• Potential to Increase Revenue • Inventory sales leads • Service specials • Trade-in tool

• Potential to Reduce Costs • Direct mail • Service scheduling

• Strengthen Customer Relationships • Respect customers TIME • Be EASY to do business

with

• Dealership branded icon acts as a mobile billboard on users phone!

• 24 x 7 brand coverage • Largest Share of voice

available • Attractive splash page

• Simple & easy to use: – Sales – Service – Specials – Contact – Directions – Trade In – Customization available

• No need to “surf the web”

• Customer Can: – Schedule a service appointment – Chat with service advisor – View Real Time Specials – Provide feedback – View 3 yrs. of service history – Get roadside assistance

• Send Real Time updates – Specials – Announcements – “Your vehicle is ready” – Photo of broken part – 1-to-1 or 1-to-many

Direct Mail Email Text

Prep Time Days Days Minutes

Delivery Time Weeks Days Seconds

Readership % 1-2% 1-2% 70%*

Readership Response 1-7 Days 1-3 Days 3 Minutes*

*Source: Mobile Marketing Association

The most powerful direct marketing tool in history… CAN-SPAM compliant to avoid costly lawsuits

CAN-SPAM compliant Opt-In and Full History

• Saves inventory right on your phone • Easy add to contacts • Parking Pal – find your car • Meter Minder – avoid parking

tickets • Customizable • Adds utility to your application

• Step by step directions to your front door!

• Premium Graphics • Schedule service • View service specials • View inventory • Dealership directions • Download smartphone app • Improve mobile SEO • Customizable

Includes every Call, Email, Shared Listing, or Chat

MobiDrivesPRO MobiDrives+ MobiDrivesLTE Full DMS Integration - - 3 Years Service History - - Interactive Text Chat - - Broadcast Text Mktg - - Push Notifications Push Notifications - Photo Attach Photo Attach -

Full Featured Vehicle Inventory Full Featured Vehicle Inventory Mobile Web Inventory Filter, Compare, Share, Save Inventory Filter, Compare, Share, Save Inventory Share Inventory Schedule Service Schedule Service Schedule Service Roadside Assistance Roadside Assistance Roadside Assistance Flashlight Flashlight Flashlight GPS Directions GPS Directions GPS Directions Trade-In Tool Trade-In Tool Trade-In Tool

Social Media & Video Support Social Media & Video Support Social Media & Video Support

Apple & Android Support Apple & Android Support Apple & Android Support 24 x 7 Brand Presence 24 x 7 Brand Presence 24 x 7 Brand Presence Calculator Calculator Calculator Analytics Reporting Tool Analytics Reporting Tool Analytics Reporting Tool

Turn-Key Marketing Collateral Turn-Key Marketing Collateral Turn-Key Marketing Collateral

In Store Training In Store Training In Store Training

• The mobile market is now… • MobiDrives Triple Play is a one-stop-shop for mobile • Lead & Profit with MobiDrives!

• For more information please contact:

– Craig Britland – craigbritland@mobidrives.com – 404-920-4637 – www.MobiDrives.com