Dealer presentation 14.1 mobi drives

MobiDrives / Dealer Presentation

Mobile Dealership Application

Mobile Technology

•  50% of all cellular phones in operation today are “Smart phones” (iPhones, Blackberry, Android, etc.) By 2012, 90% of all cellular phones will be “Smart phones.”

•  “Smart phone” technology is the fastest growing segment in the world. •  2.5 billion text messages are sent each day by 203 million Americans. •  More text messages are sent per phone than phone calls. The average

text messages sent per month is 357 compared to 204 cell phone calls.

Dealership Customers

This morning they scheduled dinner reservations, bought movie tickets, got real-time stock quotes, transferred money, updated every member of their family and friends to what they were doing that afternoon, checked email, and they did that all from their mobile phone prior to getting in the shower. Then….


They realized they needed to contact your dealership and schedule an oil change appointment. They have a few options…

1.  Go in the other room and turn on the computer, go to your website and hope they can set an oil change appointment.

2.  Try and load the dealership mobile website, if there is one, and probably get frustrated by page two or three.

3.  Call the dealership (after finally finding the number) and go through the

process of setting an appointment by attempting to navigate through the Dealership automated answering system, if they had time. If not, they can swing by Jiffy Lube at lunch.

If it becomes a hassle, they will not do it!


Now imagine this….

A customer (existing or potential) downloads your branded App onto their Smartphone and from their breakfast table they can…

ü Get real-time competitive comparisons. ü View your Dealerships new and used vehicle inventory. ü View current Dealership specials & incentives. ü View three years service history on their vehicle via our exclusive DMS

integration platform. ü Locate your Dealership using GPS turn by turn directions ü Check on the status of their vehicle in service, and pay for the repair

right from their smart phone. ü Chat with a Salesman or Service Writer ‘real-time’. All without leaving the App or the breakfast table!

Industry Landscape

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There is a disconnect between the Dealer and the customer in two major areas that will ultimately impact “revenue” and “customer loyalty”. 1)  Time – When it comes to interaction with their Dealership, time is the

customer’s most valued asset. If you can make it quick, easy and painless to do business with your Dealership, you are a giant step closer to creating a loyal customer.

2)  Communication – With today’s technology savvy customer, Dealers can no longer rely on mail, phone calls, websites, emails or 3rd party companies to connect with their customers. These are yesterday’s technology and the consumer wants “real-time” communication with the ability to engage the dealer using a relevant communication platform.

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Industry Landscape

The evolution of mobile technology between businesses and their customers is the most significant ‘hi-tech’ migration since the advent of the internet, email or the use of cellular phones. It provides a ‘real-time’, non-intrusive way for businesses to communicate with their customers, that until now, has not been possible.

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MobiDifference

The very core of our platform is built from the “Showroom floor” with the understanding that the customer is the Dealer’s most valued asset. We are an automotive related company that has developed a mobile platform, not a mobile technology company modifying a solution to fit the automotive industry. At each customer touch point, the Dealer will have an opportunity to increase revenue and drive customer loyalty.

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About MobiDrives

MobiDrives is derived from the evolution in technology and the ultimate goal of achieving “Customer Loyalty.” Our business is built upon two cornerstones:

1.  Enhancing revenue for automotive dealerships from all customer contact points.

2.  Providing a user-friendly, efficient mobile interface for the customer.

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MobiDrives Solution

•  Dealership’s Custom branded App downloaded on to your customer’s mobile phone.

•  Ability to automatically push ‘time sensitive’ information to your customer’s mobile phone without being intrusive.

•  Ability for dynamic communication real-time from dealer to customer and customer to dealer.

•  Statistical analysis of communication and the effects of campaigns through the dealership app portal.

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Communicate w/Customer Regarding

Vehicle Status

Roadside Assistance

Send Recall Notices and Newsletters

Sell Ancillary Products (VSC,

Maintenance and RHT)

Send “Specials of the Day” to the Customer

Schedule Service

Appointments Set New/Used Car Sales

Appointments

The Value Proposition to the Dealer

Access Product Information

Guides

Access Loyalty programs &

service history

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Dealer – Customer Interaction

MobiDrives

Server

Dealer Sales Portal

Customer Mobile Devices

•  Dealer Maintained Inventory of New and Used Cars

Tier 3 Server, with Back Up

Dealer Service Portal

Dealer Inventory

Server

•  Dealer Sales Communicate with Customer via SMS or App Messaging

•  Dealer Service Department Push Specials, Notify Customers of Vehicle Status

•  Integration to DMS Allows for automated Service Reminders to be pushed to the Customer’s Mobile Device, ‘Real-Time’

DMS

Customers Interact with their Dealership using their Private

branded Application Icon

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MobiDrives Dealership Solution

•  Home Screen Features: –  Main Screen Special for front and

center special (customizable from dealership portal)

–  Dealership address and main phone number (click number to call)

–  Scrolling bar of multiple specials in sales & service (customizable from dealership portal)

–  Main menu bar on bottom *customer will be used to this look


•  Sales Section Features: –  Inventory from the dealerships DMS –  Easily navigate between new & used

vehicles –  Also navigate to the My Garage section –  Image and price available on screen –  Click on a vehicle to get more images

and more detailed information about the vehicle.


•  Vehicle Details Section Features: –  Make, model, trim and other key

descriptive information –  Add vehicles to favorite in My Garage –  Navigate to anywhere from menu bar

on bottom


•  My Garage –  List of current

vehicle –  Drill down for

service history (36 months)

–  List of favorites to utilize when shopping for new or pre-owned


•  Dealer Info Section Features: –  Address, hours, phones and major

contact information –  Website and email addresses –  Phone numbers are available for all

areas that a customer may contact (Main, sales, and service)

–  Contact the dealer through email, phone call or request a call


•  My Glovebox Section Features: –  Includes features that is intended to

drive the customer to use the app daily, weekly and monthly

–  Parking Pal – Find your car when you visit an amusement park, ballpark etc.

–  Meter Minder – Keep track of your meter time

–  Future – Find cheapest gas, pay car payment, find a car wash, keep your insurance and registration


•  Service Section Features: –  Service Menu to review and Schedule

appointments –  Customer service history (36 months) –  Service Specials available in the app

specials are updated from the dealer portal

How are you connecting with today’s technology savvy

customer?

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How Does MobiDrives fit?

MobiDrives

Customer

OEM Dealership

Technology

Customer Relations

Unsatisfied Customers

•  How long does it take to get an unsatisfied customers message?

•  Mobile ‘real time’ communication allows unsatisfied an outlet.

•  Dealers sometimes must wait for survey results to know how the customers feel.

Mobile Technology is Social

•  Facebook Trends –  Toyota 147,618 Followers –  NCIS 4,986,804 Followers –  Ford 161,679 Followers –  Lady Gaga 13,955,201 Followers –  BMW 1,323,706 Followers

Satisfied Customer

•  Complete manufacturer surveys

•  Communication from Manufacturer comes via T.V. Commercials, Email, Print Media and Mail.

•  May or may not service vehicle at the dealer

•  May or may not recommend brand to friend or family

Loyal Customer

•  More likely to service vehicle at the Dealership

•  More likely to recommend brand to friends or family

•  More likely to purchase another vehicle from the dealer when time comes

Influential Customer (Ambassador)

•  Involved in user groups and blog discussions

•  Only service at their Toyota Dealership

•  Family reunions look like Toyota Pre-Owned Lot

Influential Customer (Assassins)

•  Bad experience compounded

•  Go out of way to tell their story

•  Most likely to not purchase another Toyota

•  Bad survey, dealerrater, facebook comments etc.

Mobile Technology Last 60 Days

•  CUPERTINO, California—June 22, 2010—Apple® today announced that it sold its three millionth iPad™ yesterday, just 80 days after its introduction in the US. iPad is a revolutionary and magical product that allows users to connect with their apps, content and the Internet in a more intimate, intuitive and fun way than ever before.

•  Apple today announced that it has sold more than 1.7 million

iPhone 4 devices through Saturday, June 26, just three days after the phone’s launch on June 24. “This is the most successful product launch in Apple’s history.” said Steve Jobs, Apple’s CEO. “Even so, we apologize to those customers who were turned away because we did not have enough supply.

•  Sprint sells 150,000 new EVO Android phones in the first three days.

•  Over 10 million Blackberry’s shipped in the third quarter according to RIM that is over 75 million for the year worldwide.

Thought of the Day

All dealers are going to be doing business this way in the very near future….

Do you want someone else to bring this technology to their attentions?

Thank you. Questions & Answers WWW.MobiDrives.com

Dealer presentation 14.1 mobi drives

Automotive

Transcript of Dealer presentation 14.1 mobi drives