Improving the safety culture at terminals using serious gaming
MOBI - behavioral change by serious gaming
-
Upload
dtv-consultants -
Category
Government & Nonprofit
-
view
143 -
download
4
Transcript of MOBI - behavioral change by serious gaming
![Page 1: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/1.jpg)
MOBI - behavioral change by serious gaming
CIVITAS CAPITAL training on gamification
Brussels 18 February 2016
Sander Buningh – DTV Consultants
![Page 2: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/2.jpg)
Presentation
• Experience
• Theory & examples
• Themes
• Lessons learned
![Page 3: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/3.jpg)
‘From5to4’
behavioral change by serious gaming
![Page 4: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/4.jpg)
From5To4
GoalA fun way to let employees travel and work in a smarter way, with the aim of having 20% less car traffic during rush hours.
Of every 5 working days, 1 day without car.
“Tell me and I'll forget; show me and I may remember; involve me and I'll understand.”
![Page 5: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/5.jpg)
From5To4
Why a mobility game?
• Smarter travelling and smarter working is being introduced in many ways.
• Not many examples of presenting this as a challenge.
• Gamification succesfull in other fields.
• Breaking habitual behaviour (and monitoring).
![Page 6: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/6.jpg)
From5To4
messages
rankingsprogress
dashboard
information
![Page 7: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/7.jpg)
From5To4
Success factors• Team spirit• Freedom of choice• Competition• ‘Flow’ (ease, fun, design)• Monitoring• Autonomy
• It links to the ambitions, goals and measures of the organization.
![Page 8: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/8.jpg)
From5To4
Benefit examples:
City of Eindhoven:• 55 participants, 6mths, fuel saved: 6.000 euro
Verkeersonderneming:• 26p, 4mths, 22% less rush hour trips by car
TNO Research Institute:• 200p, 4mths, 4.000kg CO2 saved
Rotterdam School of Management:• 30p, 4ths: 122.000 calories burned
![Page 9: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/9.jpg)
From5To4
Information
• www.mobi-project.eu
• 6x country site, example http://www.f5t4.co.uk/
• Animated videos (https://vimeo.com/40157708)
![Page 10: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/10.jpg)
Intrinsic motivationSocial Cognitive Theory (SCT)
•Attention, retention , production and motivation
![Page 11: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/11.jpg)
Intrinsic motivationSocial Cognitive Theory (SCT)
•Attention, retention , production and motivation
Self-Determination Theory
•Autonomy, Relatedness, Competence
![Page 12: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/12.jpg)
Intrinsic motivationSocial Cognitive Theory (SCT)
•Attention, retention , production and motivation
Self-Determination Theory
•Autonomy, Relatedness, Competence
Does is last?
![Page 13: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/13.jpg)
GamificationBroad view neededDifferent expertiseDifferent components
Very easy to do it wrong, not so easy to do it just right..
“Tell me and I'll forget; show me and I may remember; involve me and I'll understand.”
![Page 14: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/14.jpg)
Examples
![Page 15: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/15.jpg)
ExamplesKing taken over by Activision Blizzard
![Page 16: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/16.jpg)
ExamplesKing taken over by Activision Blizzard
5.400.000.000 euro
![Page 17: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/17.jpg)
ExamplesKing taken over by Activision Blizzard
5.400.000.000 euro
Hours played in World of Warcraft
![Page 18: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/18.jpg)
ExamplesKing taken over by Activision Blizzard
5.400.000.000 euro
Hours played in World of Warcraft
10.000.000.000 hours
![Page 19: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/19.jpg)
Examples
![Page 20: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/20.jpg)
Communication
![Page 21: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/21.jpg)
Communication
![Page 22: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/22.jpg)
Communication
![Page 23: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/23.jpg)
Segmentation
![Page 24: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/24.jpg)
Game design
![Page 25: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/25.jpg)
Look&feel
![Page 26: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/26.jpg)
Sales
![Page 27: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/27.jpg)
Lessons learned
•Use positive! (not manipulative)•Add meaning to awards and badgets•Fun is no fun when you are told to have fun•Use leaderboards wisely•‘Agile’ development•Use (almost) always positive feedback
![Page 28: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/28.jpg)
Lessons learned
•Ease of implementation•Effective (efficient) in use•‘Fair’•Flexible•Attractive
•What’s in it for me?
![Page 29: MOBI - behavioral change by serious gaming](https://reader035.fdocuments.us/reader035/viewer/2022062412/58a6ac5a1a28ab0a7a8b6451/html5/thumbnails/29.jpg)
Thank you!