Marketing Services for Growing Businesses

May 2010By Ginger Merkle

MMP, Inc.

AgendaWhat we doMarketing coachingTactical marketingMarketing research Strategic marketing plansCustomer value propositionBranding review – web and traditionalEvent marketingSocial media adviceAbout us

What We DoWe work with small and medium sized

businessesTo help businesses generate more leads, sales,

revenue and profit.To provide local, simple and straightforward

assistance.To teach business owners how to do their own

marketing.We coach businesses in effective marketing

techniques for their unique company.We draw on a network of trusted local

partners if you need additional assistance.

Marketing Coaching ProcessMMP helps small and medium businesses

identify and implement specific plans to grow their business

We build a one page plan with you to identify your challenges and your top business objectives

Next we provide guidance and coaching on a weekly basis to set action times and help you achieve the objectives you’ve set in place

This simple method lets you leverage proven business and marketing processes to grow your business.

One Page Marketing PlanOne-page plan helps focus your sales efforts

Your unique strengths and growth potentialCompetitive weaknesses which give you advantageBuild compelling selling proposition

Identify unique message and customer who most benefitsGet specific: type of company, industry, customer

size, decision maker, pain pointUnderstand competitive advantage: Issues driving

purchase, brand, positioning, pricing, packaging, services, distribution models

Tactical MarketingOnce the plan is completed, we help you build

effective marketing tactics.Identify best marketing activities and set your

budgetAwarenessDemand generationEnablement

Tactics may include:Traditional – advertising, direct mail, seminar,

newspapers, radioElectronic – Internet advertising, email, webinar,

social media techniques, mobile advertising

Do I Need Social Media Marketing?If you’re wondering how or if you should be

engaged with social media, we can help:Engaging social media for appropriate

business promotionHow to avoid pitfallsSearch engine marketing and Google AdWordsBloggingIntegrating web site, Facebook, LinkedIN,

Twitter to promote your business

Other ServicesWe offer additional services which may be helpful

for your specific needs:Marketing ResearchBranding and Identity ReviewMessaging and Collateral DevelopmentEvent Marketing

In addition, we team with local businesses who can help you in your other business needs:Talent acquisition and developmentWeb page creating and SEOTelemarketingMore…

About UsGinger Merkle, principal at MMP, Inc. brings

decades of business acumen and marketing planning experience

Former IBM marketing management professional focused on the growing partner companies

Proven process to build effective marketing plans for growth

Streamlined process delivers value at reasonable costs

Coaching skills to help you learn to manage your marketing activities to success

Next StepsComplimentary initial one-hour

coaching session

Call today!Merkle Market Planning, Inc.Raleigh, NCO: 919-832-0937 M: 919-414-3967info@www.MerkleMarketPlanning.com

Backup

Marketing ResearchWeb-based research for:

Competitive analysisMarketplace trends

Businesses and prospect lists for targeted marketing

Paid searches and leveraging analyst research forDetailed market analysisSize of market opportunities

Primary research and web-based surveysData and trend analysis and recommendations

Branding and Identity ReviewEvaluate and make recommendations to

improve:NamingCharacteristics and personalityConsistencyShapes and Colors – LogosMarketing collateral and sales

enablement materials

Messaging and Collateral DevelopmentCraft a statement of value that resonates with the

potential customer and compels them to act on the offerArticulate key messages which resonate with target

audience(s)Modify key messages for target audience which will

be key marketing focus / new growth areaIdentify actionable elements of messages

Identify materials needed for sales collateral: flyers, spec/bio sheets, proposals, direct mail, customer success stories, promotional items, newsletters, blogs, etc.

Event MarketingFrom an hour’s meeting to a full-blown

executive conference, we connect you with trusted resources

Focus “Lights, Camera, Action” on your special event

Presentation development availableKodak Theatre

Event