Slide 1

SUBMITTED TO:Prof. H. Ramananda Singh M.Sc. , MBA, PGDCA, Ph.D.

SUBMITTED BY:Biswajit Bhattacharjee (19)MASLOWS NEED HIERARCHY OF MOTIVATION

Key ElementsIntensity: how hard a person triesDirection: toward beneficial goalPersistence: how long a person triesMotivationThe processes that account for an individuals intensity, direction, and persistence of effort toward attaining a goal.

What is Motivation?

2Abraham Maslow (1908-1970)Humanistic-Existential ParadigmSelf-actualization Theory

ABRAHAM MASLOWTheory of Human MotivationINTRODUCTION:The basis of Maslow's theory is that human beings are motivated by unsatisfied needs, and that certain lower needs need to be satisfied before higher needs can be satisfied. According to Maslow, there are general types of needs (physiological, safety, love, and esteem) that must be satisfied before a person can act unselfishly. He called these needs "deficiency needs." As long as we are motivated to satisfy these cravings, we are moving towards growth, toward self-actualization. Satisfying needs is healthy, while preventing gratification makes us sick or act evilly.Maslows Need Hierarchy Maslows theory assumes that a person attempts to satisfy the more basic needs before directing behavior toward satisfying upper-level needs.

Lower-order needs must be satisfied before a higher-order need begins to control a persons behavior.

A satisfied need ceases to motivate.Maslows Hierarchy of NeedsPHYSIOLOGICAL OR SURVIVAL NEEDSMOST NEEDS HAVE TO DO WITHSURVIVAL PHYSICALLY ANDPSYCHOLOGICALLY5Maslows Hierarchy of NeedsPHYSIOLOGICAL OR SURVIVAL NEEDSSAFETY NEEDSON THE WHOLE AN INDIVIDUALCANNOT SATISFY ANY LEVELUNLESS NEEDS BELOW ARESATISFIEDMaslows Hierarchy of NeedsPHYSIOLOGICAL OR SURVIVAL NEEDSSAFETY NEEDSLOVE, AFFECTION, AND BELONGINGNESS NEEDS7Maslows Hierarchy of NeedsPHYSIOLOGICAL OR SURVIVAL NEEDSSAFETY NEEDSLOVE, AFFECTION, AND BELONGINGNESS NEEDSESTEEM NEEDS8Maslows Hierarchy of NeedsSELF-ACTUALIZATIONNEEDFORMASLOW EMPHASIZES NEED FOR SELF ACTUALIZATION ISA HEALTHY INDIVIDUALS PRIMEMOTIVATION9Physiological Needs

Physiological needs are those required to sustain life, such as:Air Water Food Sleep Safety Needs Once physiological needs are met, one's attention turns to safety and security in order to be free from the threat of physical and emotional harm. Such needs might be fulfilled by:Living in a safe area Medical insurance Job security Financial reserves Social Needs Once a person has met the lower level physiological and safety needs, higher level needs awaken. The first level of higher level needs are social needs.

Social needs are those related to interaction with others and may include:Friendship Belonging to a group Giving and receiving love

Esteem Needs

Once a person feels a sense of "belonging", the need to feel important arises. Esteem needs may be classified as internal or external. Internal esteem needs are those related to self-esteem such as self respect and achievementExternal esteem needs are those such as social status and recognition. Some esteem needs are: Self-respect Achievement Attention Recognition Reputation

Self-Actualization

Self-actualization is the summit of Maslow's hierarchy of needs. It is the quest of reaching one's full potential as a person. Self-actualized people tend to have needs such as:Truth Justice Wisdom Meaning The Criticisms of the theory include the followingThe needs may not follow a definite hierarchical order. For example, even if safety need is not satisfied, the social need may emerge.The need priority model may not apply at all times in all places.The level of motivation may be permanently lower for some people. For example, a person suffering from chronic unemployment may remain satisfied for the rest of his life if only he get enough food.

Thank you