Welcome Booklet

McGill

Man

agem

en

t International C

ase Co

mpetition

2011

New Age.New Challenge.

ABOUT MMICC

The McGill Management International Case Competition is a world-class undergraduate competition with a focus on globalization, innovation and multi-disciplinary thinking. Founded in 2001, the event has welcomed schools from over 20 countries to date. Organized with the close collaboration of the Montreal business community, MMICC is one of McGill University's most prestigious events and the largest student-run event at the Desautels Faculty of Management.

For any questions or concerns about the competition, please visit mmicc.org/2011 or contact your Co-Chairs at cochairs@mmicc.org

McGill

Man

agem

ent I

nternational Case C

om

petition

2011

New Age.New Challenge.

Welcome Booklet

For more information visit:

www.kpmgfit.ca

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4600_Campus_8x8_ENG_v1.qxd:AD_FP 3/16/11 1:00 PM Page 1

         It is with great pleasure that I extend my warmest greetings to everyone taking part in the 11th annual McGill Management International Case Competition, organized by McGill University’s business students.      Organized under the theme ʺNew Age, New Challenge,ʺ this week brings together students from some of the worldʹs top business schools to develop and present a business scenario and strategic plan in a multi‐disciplinary format that focuses on teamwork, creativity and leadership.                 I would like to thank the members of the organizing committee, sponsors, and faculty members for ensuring the smooth operation of this event. I am certain that this year’s edition will provide participants with stimulating challenges that will prepare them for success as tomorrowʹs business leaders.      Please accept my best wishes for a most productive and enjoyable meeting. 

           The Rt. Hon. Stephen Harper, P.C., M.P.  

OTTAWA 2011

1

TABLE OF CONTENTS

Letter from the Prime Minister....................................1

Letter from the Case Advisor.....................................4

Letter from the Co-Chairs...........................................4

Meet the Executives.....................................................5

Hall of Fame...............................................................6

Schools from around the World...................................6

2011 Participants, Advisors & Ambassadors................7

MMICC Event Schedule...............................................8

Case Period..............................................................13

Case Procedures......................................................13

Case Rules and Regulations.....................................14

Morning Presentations...............................................14

Afternoon Presentations............................................14

A Special Thank You..................................................15

Our Sponsors...........................................................17

I would like to extend a warm welcome to all students, advisors, judges and sponsors to our 11th annual McGill Management International Case Competition. This event would not be possible without the generous support from all our sponsors. I would like to extend a personal thanks for their support. There are also a

number of other groups I would like to thank. First, to Sarah, Annika and our executive organizing committee members: they have spent endless days attending to everything needed to make this event a reality. Second, to the members of the McGill administration who have helped carry out these details. Third, I would like to thank the judges who have taken time out of their busy schedules on a Saturday no doubt to make the difficult but all important ranking decisions. Last but not least, to the executive committee members from MMICC 2001-2010, who have really built this event from the ground up; we certainly would not be here today without all of your dedication and hard work. I truly believe that universities have three important roles with regards to you: our students. We are in the knowledge/intelligence business, we are in the skill-building business and last but not least, we are in the character building business. Case Competitions certainly touch on all three of these important aspects of your university life. I sincerely hope that your stay at McGill and our wonderful city of Montreal will leave you with nothing but positive memories and a great network of new friends.

On behalf of everyone at our faculty, I would like to extend our best wishes for a great competition. Bonne chance!

Richard G. DonovanDesautels Faculty of Management

McGill University

LETTER FROM THE CASE ADVISOR

On behalf of the MMICC Executive Committee, we are honoured to be hosting the 11th edition of the McGill Management International Case Competition from March 22nd to 26th, 2011. With each passing year, MMICC has grown in stature and enhanced its diversity by bridging the gap between students from across the world. This March, we look forward to the most diverse edition of MMICC yet with twelve schools coming in from ten countries spanning five continents.

We would first like to extend a sincere thank you to each of the members of our Executive Committee who have been working tirelessly for months to ensure a competition that surpasses all our expectations, as well as our twelve Ambassadors who are very excited to serve as hosts to each of your teams.

We would also like to thank each of the competing teams and their Advisors, who have travelled from across the world to compete here in Montreal. We are very excited to host you in our beautiful city, and we hope that you have a truly unforgettable time.

Of course, the success of MMICC would not be possible without our generous corporate sponsors, and we are extremely appreciative of their ongoing support. We would like to take this opportunity to thank them for making the competition what it is today.

We would like to commemorate the last ten years of MMICC and feel it is befitting that the theme of the year's competition is "New Age, New Challenge". As we enter the second decade of MMICC, we look into the future and seek new opportunities for the competition and for its participants.

Welcome to the 11th edition of the McGill Management International Case Competition – let the games begin!

Sincerely, Annika Lewis & Sarah Chow

Co-Chairs, MMICC 2011

LETTER FROM THE CO-CHAIRS

4

Kristine Pinedo VP External

Noah IsaacsVP Sponsorship

Alexandra CastatorVP External

Marie Louise SchmidtVP Sponsorship

Olivia SiuVP Creative Design

Alex PajusiVP Web Design

Ava YazdaniVP Internal

Samuel LathamVP Promotions

Margeaux GirardinVP Internal

Nicklas EichelmannVP Logistics

Khaled KteilyExecutive Advisor

Annika LewisCo-Chair

Sarah ChowCo-Chair

Emily PriceExecutive Advisor 5

TALENTS FROM AROUND THE WORLD

HALL OF FAME

20101. Thammasat University2. Hong Kong University of Science & Technology3. University of Pennsylvania (The Wharton School)

20091. University of Southern California2. National University of Singapore3. University of California, Berkerley

20081. Thammasat University2. National University of Singapore3. McGill University

20071. National University of Singapore2. Simon Fraser University3. University of Washington

20061. Thammasat University2. University of Auckland3. Peking University

20051. University of Pennsylvania (The Wharton School)2. Copenhagen Business School3. University of Southern California (tied) McGill University (tied)

20041. Hong Kong University of Science & Technology2. University of Pennsylvania (The Wharton School)3. University of Washington

20031. Simon Fraser University2. National University of Singapore3. McGill University

20021. Concordia University2. Copenhagen Business School3. Corvinus University of Budapest

20011. University of Southern California2. National University of Singapore3. McGill University

2011 PARTICIPANTS, ADVISORS & AMBASSADORS

McGill University* Angela Burlton* Saurabh MishraAnna ChifJoanna ChongJulia GodolphinMathieu Prevost[ Baba Thakur ]

Northeastern University* Raymond KinnunenNicholas SammutAndrew RothbaumGregory MilneShilpi Roongta[ Gabriel de Vuyst ]

University of British Columbia* Kin LoChristine ReffoDionne ChingkoeRalph YangJason Ng[ Michaela Hirsh ]

Maastricht University* Rudolf BaethgeMaya ThielenhausSarah SchabramOliver LosciutoLinda-Lou Duester[ David Irwin ]

Thammasat University* James FitzpatrickTadcha AnunrojwongPaweennuch KlaykaewVishal NalinvilawanKaranvir Singh Thakral[ Courtney Davenport ]

American University of Cairo* Ahmed TolbaAhmed El RefaeiAli KhadFarida ZakiDalia Abdel-Latif[ Kapil Mehra ]

University of Manchester* Sarah FeatherstoneRory GibsonKwaku AfrifaKai HoldgateKate Clark[ Adam Dyrda ]

Nanyang Technological University* Edwin TanWei XuSeo Wang LauSing Nan TanKanesh Balasubramaniam[ Julian Kosma ]

University of Melbourne* Jennifer GraftonDivye GoyalRebecca PapilloPatrick TehanJoseph Sakr[ Eloise Charreyron ]

Hong Kong UST* John HulpkeJoanna ChanPak Yiu WongKa On LaiWee Chean Soh[ Carrie Cheung ]

Georgetown University* Jeffrey MacherThomas LipinskyMarc SellaChristine CurleyJoyce Chung[ Rebecca Black ]

Institute of Business Administration* Danish AmjadMaria AminWali Mohammad KhananiNaheer AmeerSheheryar Siddiqui[ Fathima Mullick ]

Advisors *Ambassadors [ ] 7

MMICC EVENT SCHEDULE

MAR 21[ DAY 0 ]

MAR 22[ DAY 1 ]

1900 - 2100 FIRST ON THE SCENE DINNERRESTAURANT L’ACADÉMIE - 2100 CRESCENT STREET

• For teams that arrive early, a chance to dine and meet with the executive committee, ambassadors and fellow delegates in a laid-back setting before MMICC kicks off the next day!

MONDAY

optional for teams

casual

1500 - 1800

1900 - 2100

2100 - 2200

2200 +

HOTEL CHECK-INMARRIOTT RESIDENCE INN DOWNTOWN MONTREAL - 2045 PEEL

• Check in between 1500 and 1800• The reception desk will ask for a credit card on each

room for incidental charges INAUGURAL COCKTAILMCGILL FACULTY CLUB - 3450 MCTAVISH STREET

• Introductory cocktail with international delegates, advisors, executive committee, ambassadors and representatives from our sponsors

• Please make sure that you have eaten before the cocktail

CHANGE/FRESHEN UP

KARAOKE NIGHTBOîTE à KARAOKÉ - 2071 SAINTE-CATHERINE STREET WEST

• Sing and mingle and have fun!!!

TUESDAY

businesscasual

casual

optional for advisors

dress code

drinks provided

food provided

closest subway station

individual expenses at that venue

optional / mandatory (refer to label)

within walking distance of hotel

8

BREAKFAST(MARRIOTT RESIDENCE INN, MEzzANINE LEVEL)

COMPETITION RULES BRIEFING BRONFMAN ROOM 151 - 1001 SHERBROOKE STREET W.

• 0830: Rules and Q&A Presented by Professor Donovan• 0930: Briefing on “The BIG Adventure”

THE BIG ADVENTURE SCAVENGER HUNTEVERYWHERE!!!!!

• Find your way through the streets (and tunnels) of the world’s second largest francophone metropolis

• Groups will be randomly formed• Stay with your group

FREE TIME

MMICC OPENING CEREMONIESPOINTE-à-CALLIèRE MUSEUM - 350 PLACE ROYALE

• 1730: Cocktail and group pictures• 1930: “Montreal, Tale of a City” show, guided tour• 2000: Dinner• 2100: Team order selection, cheers, t-shirt exchange

NIGHT OUT IN TOWNBRUTOPIA - 1215 CRESCENT STREET

• Come along for a night out at one of Montreal’s most popular breweries!

MAR 23[ DAY 2 ]

0700 - 0815 0815 - 0945

1000 - 1500

1500 - 1730

1730 - 2130

2130 +

WEDNESDAY

casual

casual / warm

optionalfor advisors

businessformal

casual

optionalfor advisors

9

MAR 24[ DAY 3 ]

0700 - 0830

0830 - 1530

1600

1600 +

BREAKFAST (MARRIOTT RESIDENCE INN, MEzzANINE LEVEL)

SNOWTUBING AND SUGAR SHACK LUNCHMONT AVILA - 550 CHEMIN AVILA (PIEDMONT, qC)CABANE à SUCRE - 430 CHEMIN AVILA (PIEDMONT, qC)

• 0830: Meet at hotel lobby / departure (2 buses)• 1000: Snowtubing• Lift ticket includes both snow tubing & snow rafting• 1200: Meet indoors (rest area)• 1230: Rustic Canadian “sugar shack” lunch• Return to hotel is scheduled at approximately 1530• Travel time on bus is around 90 minutes each wayNOTE• In case of uncooperative weather, snowtubing will be

replaced with plans in Montreal• Dress warmly (winter jacket, hat, gloves & snowpants) RETURN TO HOTEL

CHOOSE YOUR OWN ADVENTURE (FREE TIME)

• Review package received earlier for possible itineraries• Please do not hesitate to talk to the executive members

or ambassadors for more ideas!NOTE• Bring money for dinner/drinks/activities & transportation

THURSDAY

warm / winter

optionalfor advisors

casual

MAR 25[ DAY 4 ]

0700 - 0830 BREAKFAST (MARRIOTT RESIDENCE INN, MEzzANINE LEVEL)

FRIDAY

CASE PERIOD

Refer to your personalized “Case Time” sheet to know your precise case pick-up, start, rehearsal & presentation times for your specific team number

Refer to the remainder of this schedule of events for general events and meal times.

REGULATED CASE PERIODMARRIOTT RESIDENCE INN - 2045 PEEL STREET

AT YOUR PRECASE TIME

• Report to the HQ to pick up the case• Distribution of case, laptops, supplies & snacks• Return to your case room with an invigilator• Room inspection and set-up will be completed

before the start time

AT YOUR START TIME

• The inviligilator will leave after you open the case• You have 22 hours to work at the Marriott and

have your slides ready• 2 hours before your presentation, you must

change into business formal, then proceed to the Checkpoint Room (425) with a copy of your printed slides (with cover page & appendices if desired) along with 2 laptops and your USB key

• You will have another 1 hour and 45 minutes to practice in the rehearsal room

• A volunteer with ensure you are back in the Checkpoint Room 15 minutes prior to your presentation

ADDITIONAL NOTES

• Both lunch and dinner will be provided during the regulated case period, with that being said, please bring cash for extra food or incidentals as desired

• Lunch will be served in your room at 1200• Dinner will be served in your room at 1800

LUNCH

DELEGATES LUNCH

• Delivered to your Case Room by Committee

JUDGES & ADVISORS LUNCH

UNIVERSITY CLUB OF MONTREAL - 2046 MANSFIELD• Business Casual

10

0900 +

FRIDAY

advisor contactNOT allowed

MAR 26[ DAY 5 ]

0700 - 0800

0900 - 1300

1300 - 1400

1300 - 1400

1400 - 1800

1730 - 1900

1730 +

BREAKFAST (MARRIOTT RESIDENCE INN, MEzzANINE LEVEL)

MORNING CASE PRESENTATIONSBRONFMAN ROOM 422/423 - 1001 SHERBROOKE STREET W.• You are allowed to shake hands with the judging panel

before beginning your presentation• You are then responsible to set up your slides from the USB

key with the aid of a volunteer• You must be ready to begin at the precise start time• 20 min. presentation + 10 min. of Q&A (Timer will present in room)• Please exit as soon as Q&A is over

NOTE• Morning rehearsal is mandatory (cannot stay in hotel room)• Flow of presentation will remain the same• Afternoon rehearsal is optional, if you would like a researsal

room please request one from an executive member up to 2 hours before your presentation

• Please be in checkpoint room 15 min. prior to presentation

JUDGES’ AND ADVISORS’ LUNCHDEAN’S BOARD ROOM - BRONFMAN 647

PARTICIPANTS' LUNCH (FREE TIME)CHECKPOINT ROOM - 4TH FLOOR OPEN AREA

Advisor contact NOT allowed

AFTERNOON CASE PRESENTATIONSBRONFMAN ROOM 422/423 - 1001 SHERBROOKE STREET W.

• Flow of presentation will remain the same

NOTE• Please be in checkpoint room 15 min. prior to presentation• Slides cannot be modified once they have been submitted• You may rejoin your advisor after your final presentation• Participants will not see other presentations

FRESHEN UP

JUDGES’ DELIBERATION

SATURDAY

advisors contactNOT allowed

advisors contactNOT allowed

business formal

business formal

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1900 - 2200

2200 +

CLOSING CEREMONIESMOUNT STEPHEN CLUB - 1440 DRUMMOND STREET

• MMICC takes you out for a dinner celebration leading to the big announcement

• 1900: Cocktail service• 2000: Dinner• 2100: Acknowledgements and farewell from MMICC• 2130: Approximate time for the announcement of the Top 3!• Tickets to finale party will be distributed at this event

CLOSING CEREMONIESCLUB 1234 - 1234 RUE DE LA MONTAGNE

• Finish off MMICC week in one of Montreal’s hottest nightclubs

SATURDAY

evening dress

optionalfor advisors

dressto impress

12

Proud to support the 2011 McGill Management International

Case Competition

Freedom 55 Financial and design are trademarks of London Life Insurance Company. ™ is a trademark of The Great-West Life Assurance Company.

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CASE PERIOD

A. NATURE OF THE CASE

The Case will be multidisciplinary.

B. PRESENTATION ORDER

The presentation order will be determined randomly during the Opening Ceremonies on Wednesday, March 23, 2011.

The Competition will start on Friday, March 25, 2011 with the distribution of the case. Teams will receive the case according to their presentation order.

It is the team's responsibility to pick up the case on time. No extra time will be allowed for those who pick up their case late.

Each team will be accompanied back to their hotel room. They will have exactly 24 hours to solve the case. You can only use the two computers that are provided to you.

Faculty advisors are not allowed to contact their teams at anytime once the competition has started.

C. PRESENTATION DAY

The presentations will be held on Saturday, March 26, 2010. Formal business attire is required.

Each team will have to provide a printed copy of their slides to a volunteer two hours prior to their first presentation.

You are not allowed to change anything (content or background) between the two presentations. You are not allowed to be in contact with

your advisor between the two presentations.

All presentation materials should be submitted including slides that will be used as backups or appendices to answer questions.

Each team will present to two different panels of judges - once in the morning and once in the afternoon. Two teams will present at the same time every 40 minutes, each to a different group of judges and then alternate for the afternoon presentations.

A MMICC volunteer will come and guide the team to the presentation rooms when it is their time to present.

D. DURING THE PRESENTATION

You may use personal presentation notes or personal copies of slides during your presentation if you wish.

Presentation is PowerPoint based, but you can also use flipcharts.

Each presentation must be a maximum of 20 minutes plus a 10 minute question and answer period.

Time signals will be shown to presenters at the 15, 10, 5, 2, 1 minute mark. You will be given 15 seconds grace after your 20 minutes end.

All four students must participate during their presentation in fairly equal amounts of time.

It is the judges' responsibility to rank the top three universities.

CASE PROCEDURESTeam Number

Case Pick-Up

Start Time

1 & 2 08:30 09:00

3 & 4 09:10 09:40

5 & 6 09:50 10:20

7 & 8 10:30 11:00

9 & 10 11:10 11:40

11 & 12 11:50 12:20

Procedures for Case Period•At your Case Pick-up Time: report to MMICC HQ to pick up your material

•Distribution of case, laptops and supplies•Return to assigned room with invigilator•At start time, open the envelope•You have 22 hours to work at the Marriott. Before your 2 hour practice period, you will be escorted to Bronfman floor 4 open area to submit slides and return laptops

•You will have another 1 hour 45 minutes to rehearse in a classroom equipped with a projector for your slides

•An invigilator will make sure that you are back in the Checkpoint Room 15 minutes before you are due to present

•A volunteer will tell you when to enter the presentation room

•You are allowed to shake hands with judging panel before setting up (if desired)

•You are then responsible to setup your own slides with the assistance of a volunteer

•You must be ready at the precise start time •20 minute presentation + 10 minute Q&A•Please kindly exit the presentation room as soon as Q&A is over

•You may rejoin your advisor once your second presentation is delivered

Please visit www.mmicc.org/2011 for complete rules and procedures14

CASE RULES & REGULATIONS

A. EACH TEAM WILL HAVE

Two computers with internet access.

Both computers will have Windows XP with full English version of Microsoft Office 2007 installed.

Office supplies: Pens, papers, highlighters, flip charts, etc.

Four copies of the case and the presentation evaluation criteria.

B. WHAT YOU CAN BRING

Each team member is allowed to bring two textbooks - eight textbooks per team. No classroom handouts or personal notes allowed.

Each team member is allowed to bring a translation dictionary. All items are subject to inspection. Textbooks will be inspected prior to the distribution of the case.

Each team member is allowed to bring a non-text storing calculator.

C. WHAT YOU CANNOT BRING

On a regular basis, a MMICC committee member will come in the room and is permitted to check the material that you are using.

Non-programmable calculators are allowed. No personal laptops are allowed.

No CDs (any type), DVDs (any type), zip disks, or personal USB are allowed.

D. INTERPRETATION OF RULES

Any questions with regards to the application or interpretation of these rules must be directed to Richard Donovan.

If needed, he will consult with the necessary people and then render a decision.

E. WHAT IS NOT ALLOWED

You are not allowed to seek any help or advice from your team advisor.

No email allowed. No online chatting or conferencing allowed. All online activities will be monitored.

Using a website that requires the use of any kind of passwords, login (even though it is free), and databases from your university. The use of internet is for "light" search purposes only: otherwise known as "passive" use of the internet.

The use of phones to make any calls except to the MMICC Executive Committee is strictly forbidden. Phone logs will be monitored.

MORNING PRESENTATIONS

AFTERNOON PRESENTATIONS

TeamNo.

Rehearsal Time

Prep Room

Presentation Time

Presentation Room

1 0700-0845 001 0900 422

2 0700-0845 002 0900 423

3 0740-0925 011 0940 422

4 0740-0925 045 0940 423

5 0820-1005 046 1020 422

6 0820-1005 151 1020 423

7 0900-1045 178 1100 422

8 0900-1045 179 1100 423

9 0940-1125 451 1140 422

10 0940-1125 599 1140 423

11 1020-1205 001 1220 422

12 1020-1205 002 1220 423

Team No. Presentation Time Presentation Room

1 1400 422

2 1400 423

3 1440 422

4 1440 423

5 1520 422

6 1520 423

7 1600 422

8 1600 423

9 1640 422

10 1640 423

11 1720 422

12 1720 423

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