Dear Fan Of Advertising:

You are holding in your hands a first in the 80 year history of

Newsweek: a special issue dedicated to the amazing business of

advertising, entirely art directed in the iconic style of Newsweek

at the height of the Mad Men era!

The issue includes an intimate look inside the show by Eleanor Clift

,

who began her stellar career at Newsweek in the ‘60’s; portraits

of modern day “Don Drapers” on the cutting edge of social media and

branded content creation; and a round up of classic ads from the

glory days of advertising.

We are thrilled to showcase a spectacular line up of custom ads

created especially for this issue, from the best brands in the world

:

Allstate Life Insurance Co. Johnnie Walker

AT&T Johnston & Murphy

United Colors of Benetton Lincoln

Bloomingdale’s Mercedes-Benz

British Airways New York Life Insurance Company

Domtar Paper Old Forester

Dunkin’ Donuts SPAM

Estée Lauder Tide

Geico Triumph Motorcycles

Gucci Ultimat Vodka

Hush Puppies U.S. Postal Service

John Hancock

To see more of this great work, and for video interviews with the be

st

in the ad business today, go to TheDailyBeast.com and to adage.com.

Newsweek and The Daily Beast are surging: audience and advertising

are sharply up, and our global news ecosystem is firing on all

cylinders. We thank all of our friends in the wild and wonderful

world of advertising!

Enjoy the issue....

RFG

Dec. ‘11 Jan. ‘12 Feb. ‘12 Mar. ‘12

+13

+47

+52

+26

Cumulative Page Growth (YOY)

PageIncrease

NEWSWEEK AD PAGES UP 27% IN Q1 2012

And continue to climb...