PREPARED BY:

NUR HAZWANI BT ZULKEFLI 2013453564

NUR FATIHA BT MOHD JAIS 2013625878

NOR ADLINA BT MOHD ZAINURI 2013657856

NURUL ADILA BT YAACOB 2013279336

HARIISHUN BT JAMALUDDIN 2013461052

COMPANY BACKGROUND

• Oreo is one of the product manufacture by Mondelez Inc. Where at the beginning of its establishment use the name Kraft.

• The name of Mondelez Inc. begin at the year 2012.

• Kraft Foods Group, was split off. It specializes in grocery items. Kraft Foods Group later merged with the Heinz to become Kraft Heinz Company.

MISSION

• “We want our consumers to regard us as

their primary snack food. We want our

customers to know that we have their

wants and needs in mind along with

working to create products that will cater to

their health conscious lifestyles.”

OBJECTIVES

• Maintain demand of customers

• Introduce new sandwiches

• Create awareness through effective media

• Attract more customers

• Retain current customers

• Stay ahead of competitors

• Reduction or elimination of other supply chain inefficiencies

• To achieve superior consumer exposure

• Establishment of regional marketing specialists

• To reinforce and reaffirm the Oreo cookie brand position

COMPANY LOGO

TARGET MARKET

• who maintains a healthy lifestyle.

• any age.

• for older people that really concern about

their healthy lifestyle.

• students at school and university.

PRODUCT

• Branding

• Trademark

• Labelling

• Packing

MARKET SEGMENTATION

• Geographic- The segmentation is based

on region of the country or world.

• Demographic- Study of people vital

statistic.

Eg, age and gender.

• Psychographic- The segmentation based

on personality, motives, lifestyle.

PLACE

Producer Retailer Consumer

PROMOTION

• Advertising

– Newspaper

– Magazine

• Promotion

– Contest

PRICE

• Status quo

pricing is the

price about the

same or very

close to our

competitors’ price

• RM 4.80

COMPETITIONCOMPANY NAME NESTLE JACK “N” JILL MUNCHY’S

STRENGTH •Produced daily food and has made delicious product

•Quality and taste of their products to fulfill consumer needs that always more complex day by day

•More cheaply price than the other brand.

•Customer who use their product continuously.

WEAKNESS •Only focus on daily product.

•Packaging is not executive than our product

•Not make other type of product other than cookies.•Sensitive and not easy to take care.

CONCLUSION

• Fancy Oreo Milk’s Favourite Cookies product is a new product that will change people’s perception about cookies

• very healthy for all people no matter what age or gender

• get many benefit rather than just taste good, our products also can give their body the best nutrient

RECOMMENDATION

• new strategy, we take a challenge to create our new product, Fancy Mini Oreo Milk’s Favourite Cookies which is the first cookies with fancy around the cookies product in the market.

• bring new to our customer and gain our sales