A Report Writing On OREO BISCUITS

A Report Writing On OREO BISCUITS

1REPORT ON OREO BISCUIT BY SHRUND KALSE1CONTENTS:Objectives:Introduction:METHODS:ResultReference

REPORT ON OREO BISCUIT BY SHRUND KALSE2Objectives:

To find out the growth of the product in the market.

To do a analysis on the marketing strategies used by Oreo to fight out the competitors.

To do a research about its certain new upcoming to remain the market.

REPORT ON OREO BISCUIT BY SHRUND KALSE3Introduction:

A)About biscuit industries in India:Over 900 million Indians buy and eat biscuits with varying frequency in any year. The industry divided brand wise:Parle-G and Tiger, Milk Bikis and Super MilkPremium varieties Good Day and Monaco. The popular varieties account for close to 40 per cent of the total volumes. If the Marie category is also included in the sweet biscuits category, it will easily account for close to 80% of the industry's total volumes of 7, 75,000 tones.

REPORT ON OREO BISCUIT BY SHRUND KALSE4The biscuit industry in India annual growth as below:-

REPORT ON OREO BISCUIT BY SHRUND KALSE5Annual Production (in lacks metric tones)REPORT ON OREO BISCUIT BY SHRUND KALSE6B) About Kraft food & Cadbury India:

Kraft food:Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries

Kraft Foods had 2011 revenue of $49.542million

Twelve of the companys iconic brands including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident and Tang

REPORT ON OREO BISCUIT BY SHRUND KALSE7Cadbury India:

Part of Kraft Foods. Operates in five categories Chocolate confectionery, Beverages, Biscuits, Gum and Candy.Undisputed leadership over the years.Key brands are: Cadbury Dairy Milk, Bournvita, 5 Star, Perk, Bournville, Celebrations, Gems, Halls, clairs, Bubbaloo, Tang and Oreo."make today delicious

REPORT ON OREO BISCUIT BY SHRUND KALSE8C)About OREO:

Oreo Launched in India in March 2011.

the delicious combination of dark chocolate biscuit and vanilla cream was first introduced to the world in 1912.

Each year more than 7.5 billion Oreo Biscuits are eaten, making it the worlds No. 1 biscuit.

Paired with a glass of milk, it is the perfect snack.

REPORT ON OREO BISCUIT BY SHRUND KALSE9METHODS:1)SWOT analysis:

REPORT ON OREO BISCUIT BY SHRUND KALSE10102) Porters five force:

REPORT ON OREO BISCUIT BY SHRUND KALSE11113) Primary market research:A) People preference:

REPORT ON OREO BISCUIT BY SHRUND KALSE123) Primary market research:A) People preference:B) Major Players in chocolate with vanilla cream biscuit: C) Oreo and Competitors:Britannia Pure Magic, Sunfeast Dark Fantacy, Priyagold Kids Cream, Lotte Choco Pie etc. D) Oreo and place mix:The launch of the commercial is backed byoutdoor activations in six cities Mumbai, Chennai, Bangalore, Hyderabad, Delhi and Kolkata. The campaign will extend to on-ground shopper activation in malls, amusement parks, multiplexes and modern trade outlets to engage with families, complimented by a digital campaign: website and Facebook page.Oreo markets are:Brazil, China, Russia, New Zealand, Australia, Indonesia, South Africa, Poland, Ukraine and MexicoE) Oreo and promotion mix:Advertising for Oreo in India is being handled by Interface Communications even though Kraft subsidiary Cadbury India uses the Indian arm of Ogilvy & Mather. The television commercial features the bonding shared by a father and child while eating an Oreo biscuit. The Twist, Lick and Dunk ritual forges an emotional bond between the two as they enjoy the biscuit while sharing fun filled moments. 4) Secondary market research:A) Major market share: B) Oreo and price mix: gm RSDark Fantacy9625Choco Pie5620Oreo12725Parle Magic10025Kids Cream10010 On Y axis=Weight; X axis=Price (1unit =10Rs)C) Strategic mappingI) Innovation vs Technology:Innovation oreoChoco pie Dark Fantacy Parle MagicKids Cream

TechnologyII) Design Vs Packaging:Packaging of its brands such as chewing gum brand Bubbaloo and pushed promotions to drive sales. Dark brown biscuit sandwich with white cream filling in blue packaging. Design

Choco pie Dark fantacy Oreo Kids cream Parle Magic PkgResults:OREO is among the top five most popular brands of Vanilla chocolate Sandwich biscuit in India with smart marketing strategies and good quality product since 1912 in world most popular in kids and youngsters with good market share in IndiaReference:Neutraceutical India 2012 Indian Biscuit Manufactures Associationwww.theindiaexpert.com/oreos-cookies-launched-in-india-by-kraft-via-cadbury-subsidiary Mediapanther.co.in

12B) Major Players in chocolate with vanilla cream biscuit:

REPORT ON OREO BISCUIT BY SHRUND KALSE13

C) Oreo and Competitors:REPORT ON OREO BISCUIT BY SHRUND KALSE14

D) Oreo and place mix:

Outdoor activations in six cities Mumbai, Chennai, Bangalore, Hyderabad, Delhi and Kolkata. The campaign will extend to on-ground shopper activation in malls, amusement parks, multiplexes and modern trade outlets to engage with families, complimented by a digital campaign: website and Facebook page.Oreo markets are:Brazil, China, Russia, New Zealand, Australia, Indonesia, South Africa, Poland, Ukraine and Mexico

REPORT ON OREO BISCUIT BY SHRUND KALSE15E) Oreo and promotion mix:

Interface Communications The television commercial features the bonding shared by a father and child while eating an Oreo biscuit. The Twist, Lick and Dunk ritual forges an emotional bond between the two as they enjoy the biscuit while sharing fun filled moments. REPORT ON OREO BISCUIT BY SHRUND KALSE16

4) Secondary market research:A) Major market share:

REPORT ON OREO BISCUIT BY SHRUND KALSE17B) Oreo and price mix:

On Y axis=Weight; X axis=Price (1unit =10Rs)

REPORT ON OREO BISCUIT BY SHRUND KALSE18Y axisX axisC) Strategic mappingI) Innovation vs Technology:

InnovationY axis oreoChoco pie Dark Fantacy Parle MagicKids Cream

Technology X axisREPORT ON OREO BISCUIT BY SHRUND KALSE19II) Design Vs Packaging:Packaging of its brands such as chewing gum brand Bubbaloo and pushed promotions to drive sales. Dark brown biscuit sandwich with white cream filling in blue packagingREPORT ON OREO BISCUIT BY SHRUND KALSE20designPkgChoco PieDark FantacyOREOParle MagicKids CreamResults:

OREO is among the top five most popular brands of Vanilla chocolate Sandwich biscuit in India with smart marketing strategies and good quality product since 1912 in world most popular in kids and youngsters with good market share in India

REPORT ON OREO BISCUIT BY SHRUND KALSE21Reference:

Neutraceutical India 2012 Indian Biscuit Manufactures Associationwww.theindiaexpert.com/oreos-cookies-launched-in-india-by-kraft-via-cadbury-subsidiary Mediapanther.co.in

REPORT ON OREO BISCUIT BY SHRUND KALSE22