An Assessment of Marketing Programs Designed for Adult Learners at an Accelerated

Pace

Dr. Ramon CoronaDr. Mary Beth McCabe

National UniversityJune 22, 2014

NU Undergrad Concentration in Marketing

• Required courses:• MKT 302a (required)• MKT 420-Consumer Behavior• MKT 430-Global Marketing• MKT 434-Marketing Research• MKT 443-Advertising• Plus 2 of the following: 440a, 441, 442a, 445, 446,

447

NU Graduate Marketing Concentrations

Marketing• 620 Consumer Behavior• 631 Global Marketing• 634 Market Research• 660 Strategic Marketing

Simulation

Mobile MKT/Social Media

• 651 Mobile Marketing• 652 Adv. Mobile MKT Strategy• 653 Social Media• 654 Adv. Social Media for MKT• 655 Mobile MKT Social Media

Project. This is where you build your actual mobile/social plan and present it.

Simulation Course Group awarded

Adjunct Faculty, Angie Johnson

Age of Marketing students

Traditional Learners• 18-22 years• Away from home first time• Dormitory living• Onsite classes• Campus environment

Adult Learners: National• 28-33 years• Working full time• Married with kids• Online, hybrid, online

choice• Virtual campus

Length of MKT courses

Semester/Quarter Classes• 10-16 weeks• Meet twice/three times

weekly• Face to face with professor• Take 3-4 other classes • Competition for time

Accelerated Programs• 4 weeks• Meet once weekly online or

three times onsite• Choice of delivery• Intensive and demanding

month focused on one class.

Benchmarking Peregrine scores

Peregrine Data Analysis

• Undergraduate BBA exams• N=93 (sample size)• Marketing scores for all is lowest at 50.4• Average is 39% for all online schools• Sub-categories we did very well, too.• Keep notes and books• Direct Measure

Your comments are welcomePlease send comments to rcorona@nu.edu or mmccabe@nu.edu