mkt mix.ppt
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Welcome
to
our Presentation
Topic
Marketing mix of Sunsilk in Bangladesh
Group Name: Twilight
Group members
Name ID no.
Sumaya Tasnova Samapti 09103101055Inmanuella Neehar Gomes 09103101063Husna Siddika 09103101080Shuvra Goswami 09103101089Romana Afroz 07082101155(15th)Monika Rani Roy 08093101086(19th)
Inmanuella Neehar Gomes
ID no.09103101063
Introduction
Sunsilk is a worldwide shampoo product, that were made to supply all our needs for everyday existence. In Bangladesh some sunsilk products are imported from Thailand and some products are produced by Unilever group. Sunsilk product has already made a strong place in the market.The set of controllable tactical marketing tools of sunsilk these are product, price, promotion, place that are helping the product to reach the organization’s goal.
Marketing Mix
Place
Promotion
Price
Product
Target customers
Intended positioning
Figure: The 4P’s of Marketing Mix
Product
Variety:
From 2009 Sunsilk started working with a number of professional hair "experts" to develop new and improved products. In Bangladesh there are 6 types of shampooand one type of conditioner.
The types of sunsilk shampoo are:
SL No.
Types of sunsilk shampoo
Quantity Production country
01. Hair Damage 400ml Thailand
02. Stunning Black Shine
400ml Bangladesh
Stunning Black Shine
200ml Bangladesh
Stunning Black Shine
100ml Bangladesh
Stunning Black Shine
7ml Bangladesh
03. Strong and Silk 400ml Thailand
4. Hair Fall Solution 400ml Bangladesh
Hair Fall Solution 200ml Bangladesh
Hair Fall Solution 7ml Bangladesh
5. Thick and Long 400ml Bangladesh
Thick and Long 200ml Bangladesh
Thick and Long 7ml Bangladesh
6. Lusciously Thick and Long
400ml Bangladesh
Lusciously Thick and Long
200ml Bangladesh
Lusciously Thick and Long
7ml Bangladesh
The types of sunsilk conditioner are:
SL No. Types of sunsilk Conditioner
Quantity
1. Hair Fall Solution
180g
2. Hair Fall Solution
90g
Sumaya Tasnova Samapti
ID no.09103101055
Quality
The quality of the product is maintained through extensive chemical testing which takes place after every month.
Remove Reduce Reuse Renew Recycle
PACKAGING
Most people in Bangladesh have not much ability to use the foreign product with high price. Sunsilk is such a product that gives the Bangladeshi people the best services which is in their ability to buy the product. Sunsilk makes the hair more beautiful and strong ,repair the damage,gives the solution of hair fall.
Services
Brand Name
Sunsilk is a hair care brand,
primarily aimed at women,
produced by the Unilever
group, which is now considered
the world's leading company
in hair conditioning and the
second largest in shampoo.
List PriceList Price
SL No.
Types of
Sunsilk shampoo
Quantity and Price
Production country
01. Hair Damage 400ml(370tk) Thailand
02. Stunning Black Shine
400ml (250tk) Bangladesh
Stunning Black Shine
200ml(135tk) Bangladesh
Stunning Black Shine
100ml(70tk) Bangladesh
Stunning Black Shine
7ml(2tk) Bangladesh
03. Strong and Silk 400ml(370tk) Thailand
Price
4 Hair Fall Solution 400ml(250tk) Bangladesh
Hair Fall Solution 200ml(135tk) Bangladesh
Hair Fall Solution 7ml(2tk) Bangladesh
5 Thick and Long 400ml(250tk) Bangladesh
Thick and Long 200ml(135tk) Bangladesh
Thick and Long 7ml(2tk) Bangladesh
6 Lusciously Thick and Long
400ml(250tk) Bangladesh
Lusciously Thick and Long
200ml(135tk) Bangladesh
Lusciously Thick and Long
7ml(2tk) Bangladesh
The types of sunsilk conditioner are:
SL No.
Types of sunsilk Conditioner
Price Quantity
1 Hair Fall Solution
150tk 180g
2 Hair Fall Solution
90tk 90g
Discounts
Sometimes the producer give discount to the cost of sunsilk shampoo. The minipack is cost 2 tk per packets. But sometimes 3 packets cost 5tk, so there is 1 tk saver for buying 3 packets.
Payment Period
The shopkeeper can buy the sunsilk product pay the bill in a period. This
Is only happen when the shopkeeper is very much accustomed with the product seller.
Promotion
Public relation
Public relation
Direct Marketing
Direct Marketing
Sales Promotion
Sales Promotion
AdvertisingAdvertising
Promotional Strategy
Promotional Strategy
Tv Advertising
Print Media
Billboard
Advertising
Advertising
Advertising
TV Advertising:
TV advertisements most especially doing some commercials that will informed their target audiences about the product. use endorsers to promote the product nationwide. major mode of communicating with the consumers.
Sunsilk uses Online advertising and communication have a growing trend. With people everywhere being able to access online material.
Direct Marketing:
Sales Promotion:
To promote its brand, Sunsilk distributes flyers and free sachets at the road side and at malls, and door to door campaigning .Recommend a suitable type of shampoo to such consumers.
Public relation:
Magazine Sunsilk advertisements are
published in various magazines
and is sold locally on news
stands and distributed to hair
salons.
Place
Distribution
Locaton
Transportation
Channel
Place
Channels
Retailers are extremely satisfied with their channel systems. There are not too many levels, thereby preventing channel complexity and allowing greater control.
Distribution network:
Sunsilk has a very good distribution network all over the country. They have struggled hard to adopt such channels that guarantee the perfect results regarding the placement of their product.
Place
Gender
Geographic Segmentation
Family Life cycle
Family SizeIncome Level
Purchasing Power
Age
Market segmentation
Locations:
Market segmentation
Purchasing power Age Gender Income level family size family life cycle Geographic area
Target Market:
The main target market of Sunsilk is females between the ages group 16-40 belonging to the lower and middle income classes
Positioning:
Eventually after segmenting and targeting, the company is now positioning their product. They are now putting their product on the mind of their target audiences. They don’t want their product to be fantasized only but to be remembered by people.
Transportation:
Sunsilk distribute their product by Unilever Company or the sellers collect their product for final buyers from the wholesale market.
Conclusion
Hair is a part of a human body that increases the beauty of a person. Sunsilk is such a product that helps to increase the beauty more. Marketing mix of sunsilk in Bangladesh creates a new vision for the people and that’s why it have taken a big place in the large competitive market.
Any
question?
Shuvra Goswami
IDno.09103101089
Monika Rani Roy
ID no.08093101086(19th)
Romana Afroz
ID no.07082101155(15th)