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BLAA DIANA ALEXANDRAGrupa 410

Marketing Research Books

1.Market Research on a Shoestring!Get a reality check on your big idea for under $100 aee"#afar.%ntroducing Marketing Research &aul 'aines('al )hansarkar.

*.%nternational Marketing Research ). Sa"uel )raig+ Susan &. ,ouglas.-iley4.Market Research Matters /ools and /echniues for ligning 2our 'usiness Robert ,uboff+3i" Spaeth. 3ohn -iley Sons( 0005.,oing Research &ro6ects in Marketing( Manage"ent and )onsu"er Research )hris 7ackley.Routledge( 00*8.9uantitati:e Models in Marketing Research &hilip 7ans ;ranses+ Richard &aap. )a"bridge Strategic )on:ergence lf 7.-alle %%%.?.9ualitati:e Research Methods in &ublic Relations and Marketing )o""unications )hristine,ay"on+ %""y 7ollo>ay.

@./he rt Science of %nterpreting Market Research A:idence ,. B.C. S"ith+ 3. 7.;letcher.-iley( 00410.%nside %nfor"ation Making Sense of Marketing ,ata ,.B.C. S"ith+ 3.7. ;letcher. -iley(00111.Guerrilla Marketing Research Marketing Research /echniues /hat )an 7elp ny 'usinessMake More Money Robert 3 Daden1.Market Research Made Aasy ESelf)ounsel 'usinessF ,on ,o"an1*.'usiness to 'usiness Marketing Research Martin &. 'lock14./he Market Research /oolboH )oncise Guide for 'eginners Second Adition Ad>ard ;.Mc9uarrie15.Marketing Research n pplied pproach Auropean aresh D. Malhotra

18.Marketing Research Methodological ;oundations Gilbert . )hurchill1=.Market Research Guide to &lanning( Methodology and A:aluation &aul . 7ague1?.9ualitati:e Marketing Research ,a:id 3. )arson1@.9ualitati:e Market Research )o"prehensi:e Guide Gill Areaut0.Marketing Research /he %"pact of the %nternet )arl ,. Mc,aniel1. Marketing Research n id to ,ecision Making lan /. Shao. State of /he rt Marketing Research lbert 'rene"an 'lankenship*. Marketing Research ,onald R. Ceh"ann4.&ractical Marketing Research 3effrey C. &ope5.Marketing Research n pplied pproach /ho"as ). Dinnear8.'usiness to 'usiness Market Research of Marketing Research aresh D. Malhotra*0./he 7andbook of Marketing Research

8/9/2019 Mk Research Books

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BLAA DIANA ALEXANDRAGrupa 410

*?.AHploring Marketing Research -illia" G. #ik"und( 'arry 3. 'abin*@.'asic Marketing Research aresh D. Malhotra40.Marketing Research Assentials )arl Mc,aniel( 3r. Roger Gates41.Marketing Research n pplied Irientation aresh Malhotra4Marketing Research /hat -onJt 'reak the 'ank &ractical Guide to Getting the %nfor"ation2ou eed lan R. ndreasen4*.9ualitati:e Market Research &rinciple &ractice Ms. Gill Areaut( Martin )allingha" (Mike %""s44.Modern Marketing Research )oncepts( Methods( and )ases ;red ;einberg( /ho"asDinnear( 3a"es /aylor45.Market %ntelligence 7o> and >hy IrganiKations ( Daren A.3a"es

4@.'asic Marketing Research