Mivo Brand Guideline 2015

BRAND GUIDELINE

Copyright © 2015 Mivo

Brand Guideline | Contents | 02Copyright © 2015 Mivowww.mivo.com

This is a content guide to the basic

elements that make up Mivo. Have a seat,

make a cup of coffee, and enjoy your read

to know us better.

03 OUR IDENTITY

05 HOW WE LOOK

Our Color

Our Logo

Our Typeface

Do’s & Dont’s Logo

Imagery

13 HOW WE TALK

Tone of Voice

14 OUR STATIONERY

*example of a vectorimagery. Use solid colors only.

Brand Guideline | Our Identity | 03Copyright © 2015 Mivo

*Example for a good use of photo imageryMake sure the picture is high-res.

Don’t use cluttered images.

www.mivo.com

LiveYes, we are alive & breathing.

to shareWe like to share live experience &emotions streaming. Share one small part of you, can be the worldfor other person.

Mivoliveto share[read: liv’ - tu- syer]

*Use solid color for vector images, icons, and text colors.

Brand Guideline | Our Identity | 04Copyright © 2015 Mivowww.mivo.com

FRESH

FUN

SIMPLE

Just like human, beside the face, it also has

personality. The main personality could be

defined using 3 words. This 3 principles will

determine our behaviour for every usage of

our brand. Well, let’s meet them.

Bold, young, lively.

Friendly, casual, cool.

Easy, intuitive, effortless.

Brand Guideline | Our Brand | 05Copyright © 2015 Mivowww.mivo.com

Coated PaperPANTONE 1578 C

C:50 M:0 Y:100 K:0R:141 G:198 B:63#8CC63E

Pantone Pastels Neons Coated 901 C

C:68 M:25 Y:0 K:0R:32 G:162 B:243#20a2f3

Pantone Solid Coated 213 C

C:0 M:95 Y:9 K:0R:244 G:33 B:134#f42186

Pantone Solid Coated Purple C

C:44 M:82 Y:0 K:0R:191 G:45 B:226#bf2de2

Coated PaperPANTONE 12714 C

C:78 M:11 Y:46 K:0R:13 G:168 B:157#0ca79c

PRIMARY COLOR

SECONDARY COLOR | RECOMMENDED

Orange MivoPantone 172 C

C:0 M:70 Y:100 K:0R:243 G:112 B:33#F37021

NEUTRAL COLORS

We accepted black, white, and grey (variation derivated from black) as a neutral colors.

You can use these colors for text or other supporting elements.

To make our design outstanding, use one fresh color only, then use the

neutral color for the rest of it.

They are bold, confident, and clear. They are life itselves.

WE LIKE FRESH COLORS

Pantone Solid Uncoated 375 U

C:50 M:0 Y:100 K:0R:138 G:196 B:35#8AC423

C:69 M:15 Y:0 K:0R:0 G:173 B:239#00ADEF


C:0 M:95 Y:9 K:0R:244 G:33 B:134#f42186

Pantone Solid Coated Purple C

C:44 M:82 Y:0 K:0R:191 G:45 B:226#bf2de2


C:78 M:11 Y:46 K:0R:12 G:167 B:156#0ca79c

PRIMARY COLOR

SECONDARY COLOR | RECOMMENDED

Orange MivoPantone 172 C

C:0 M:70 Y:100 K:0R:243 G:112 B:33#F37021

NEUTRAL COLORS

We accepted black, white, and grey (variation derivated from black) as a neutral colors.

You can use these colors for text or other supporting elements.

To make our design outstanding, use one fresh color only, then use the

neutral color for the rest of it.

They are bold, confident, and clear. They are life itselves.

WE LIKE FRESH COLORS

Brand Guideline | How We Look | 06Copyright © 2015 Mivowww.mivo.com

Our logo is a very valuable member of our

brand. We must treat it warm and nicely.

- Everyone need a clear space, use 50% clear space for default. If the space is insufficient, you can use 25% clear space.- Lock-up logo’s proportion & ordering.

- Don’t stretch or skew it, we dont’ do exercise.- Don’t change the letters order. It’s already cool anyway.- Don’t rotate the logo, it needs to stand.

Full Logo [Standard logo]

Usage:- For every main marketing tools/ads.- Website - For minimum space of logo, better use this logo.

25%50%

Full Logo + Tagline

Usage:- For external usage like eventsor to socialize about Mivo.- Print media in big size

Letter Logo [Exceptional]

Usage:- For small promotional items- Icon app for Mobile App- Social media identity

25%50%

50%50%

Big size logo might speak louder, but when

it comes in small size, it describes

self-confidence. Not that small though, so

we need a magnifier to see our logo. We

don’t set maximum size for the logo, it

might grows as big as it can.

01. Know how to behaveDifferent space & place might be followed by the suitable scale & proportion. Just make sure people can read our logo easily but still look cool.

02. Lock-up logoOur logo already beautiful by standing up like that. Reminder for you to just let the letters in order & tagline position just like the original.

print height: 0.5cmonline height: 16px

print height: 4cmonline height: 150px


Brand Guideline | How We Look | 08Copyright © 2015 Mivo

Our primary logo for sure is Mivo Orange

and Mivo White for secondary logo. In

some cases, a colored logo may not be

practical such as in newspaper. Well, we

anticipated that kind of case.

01. Monochrome mode in 75% blackExchanged the orange color, we use 75% black for monochrome mode.

02. Monochrome background applicationUse Mivo Grey on light monochrome background, Mivo White for dark monochrome background. Mivo White with grey box for unavoidable case, which is sometimes needed for imagery background.

www.mivo.com

C:0 M:0 Y:0 K:75R:98 G:98 B:102#626366

02. Mivo White with grey box

75% Black

01. Mivo Grey


Even though we’re not a rules &

regulations kind of company, but we do

have some guides to make us look cool.

Anyway, here are some examples of what

we think is cool & big-no-no things to do.

01. Space around the logoAlways leave the logo some space to breathe. Use white or neutral background for Mivo Orange.

02. Colorful seatsIf Mivo logo has to sit in a colorful seat, you can use orange Mivo as background color. For external usage, Mivo White is a good match with dark and strong background colors.

03. Warning!Do not place the logo on yucky colors.

04. Not CoolDo not use the logo on the cluttered imagery background. Use Mivo White with or without orange background, depends on the most suitable condition.

05. Simple & Original is appealingThe logo is sacred. Do not add embellishments like drop-shadows, emboss or any other effects to the logo. Skew, rotate, or stretch the logo will get punishment.

06. Put the old logo in storageDo not pull-out the old logo back from the storage. So, please..move on. We already have the latest one.

01. Mivo Orange

03.

05. 06.

04.

02. Mivo White


Our Typeface for print.

Let’s meet Aller family.

Aller RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(.,:;?!@#%^&*)0123456789AaAller Light-RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(.,:;?!@#%^&*)0123456789Aa

Aller BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(.,:;?!@#%^&*)0123456789Aa Light 48pt

Regular 36ptLight 32pt

Regular 24pt

Display 4

Display 3

Display 2

Light 28ptDisplay 1

Headline

Bold 20pt Title

Regular 16ptSubhead

Regular 12ptBody

Regular 10ptCaption

Our photography is like a bread. It

captures a slice of everyday life. It should

makes you feel homey & warm, like you

were there.


01. Natural and relaxedWell, maybe as natural as you saw a beautiful girl pass in front of you, and your eyes following her. Oops!

02. Everyday and honestSomething we can all relate to in real life. Our coffee cups are dirty, our boots have muds on them, our shirts wrinkled. Pure & honesty are the warmest feeling on earth.

03. Personal and engagingCapturing emotions and intimate moments are always touching.

04. Sometimes funnyBeing a little weird, goofy, and funny makes us a bit uncommon. That will create an unforgettable memories.

05. Artificial and cold pics are not welcomeDon’t use images where people are posing, like in a catalog. Don’t use interior design that is not lived-in. Also, don’t use flat & cold lighting.

01-04

05

Our vector style including icons &

illustrations should be in solid & strong

colors. Black, white, and grey are our best

pals!


01. Single fresh color is outstandingIt’s like a beautiful flower in the middle of the greens. Single fresh color (or make it double if needed), will looks outstanding and focal in between the neutral colors.

02. We’re originalYou don’t have any original picture taken by us? Well, you can always make it original by illustrating it in vector. Just make sure your vector is recognizable.

03. ReusableIt will be great if the vector images are reusable for any media purpose. Environmental media friendly!

01

04

03

05 02

01. Logo02. Identity03. Typeface04. Color05. Other Elements

Sample of brand proportion

FRESH

FUN

SIMPLE

Bold, young, lively. We talk naturally loud

and clear.

Friendly, casual, cool. It’s like talking to a

good friend, warm-welcome.

Easy, intuitive, effortless. Talk less do more.

Great product will shout their own quality

without shouting out its jargon.

Our tone of voice surely identify us as

one identity; written and spoken.

Brand Guideline | How We Talk | 13Copyright © 2015 Mivowww.mivo.com

Our stationery template. Clean, simple,

easy to produce, and for sure deliver the

correct emphasize to the recipient.

Brand Guideline | Our Stationery | 14Copyright © 2015 Mivowww.mivo.com

Mivo Brand Guideline 2015

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