Missouri Partnership v2 Missouri Economic Development Council Annual Meeting June 9, 2015.
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Missouri Partnership v2 Missouri Economic Development Council Annual Meeting June 9, 2015
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Transcript of Missouri Partnership v2 Missouri Economic Development Council Annual Meeting June 9, 2015.
Missouri Partnership v2
Missouri Economic Development CouncilAnnual Meeting
June 9, 2015
Who is this guy?
What is the Missouri Partnership?
Marketing and recruitment
Founded in 2008 as: 501c(6) non-profit corporation Partner with DED and Hawthorn Foundation
Offices in St. Louis and Kansas City
12-person team
12-person statewide Board of Directors
Our value proposition
Source of new investment deals
Supporting resource on deals for communities
Partner in cooperative marketing activities
Facilitator of capacity building
Our mission
Our results since 2010
*Based on company commitments at time of announcement as of June2015. Actual results may exceed or fall below stated commitments.
announced projects
jobs recruited
in new payroll
in new investment
85 11,199
$598.7 M $1.13 B
Two months and counting …
Observations and learnings (what I’ve seen & heard)
Our responses so far
Our mission v2
Priorities going forward
Relationships
Resources
Reputation
Reputation and economic development
Places leave lasting impression on people, and people make location decisions
Choices for companies getting harder. Brand, or reputation, more important than ever as differentiator
Brand attracts talent and talent attracts business
Shows you know who and what you are
Adapted from “The Science Behind Economic Development Branding”, ATLAS Advertising
Reputation and rationale
Strategic location
Competitive business environment
Inexpensive
Reputation and rankings
Reputation in real life
Reputation in real life
Reputation in real life
Lakeside with the Locators 2014
“… should be marketing Missouri’s prowess at ‘making stuff well’ (just like the rest of the Upper Midwest).”
Stay tuned …
