mission-vision.ppt

8/10/2019 mission-vision.ppt

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VISION, MISSION,

GOALS,

OBJECTIVES,

PLANS


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VISION

MISSION

GOALS

OBJECTIVES

PLAN

GENERAL (MOST

INTEGRATIVE)

SPECIFIC

LONG TIME

HORIZON

SHORT TIME

HORIZON


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A vision is a goal that is massively inspiring,

overarching and long

term.

It represents adestination that is driven

by and evoke passion.

A vision may or may not

succeed; it depends onwhether everything else

happens according to a

firms strategy.

VISION


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WHY VISION FAILS?

The Walk Doesnt Match the Talk

IrrelevanceUnrelated to environmental

threats or opportunities Not the Holy GrailOnly one elusive solution

Too Much Focus Leads to Missed

Opportunities

An Ideal Future Irreconciled with the Present


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VISION

To be the happiestplace on earth.


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VISION

Become theCompany most

known for changing

the worldwide poor-

quality image of

Japanese products


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VISION

"To bring inspirationand innovation to

every athlete

in the world"

If you have a

body, you are an

athlete.


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VISION FAILS ?

In 1992, Kun-Hee Lee, chairman of SouthKoreas Samsung Group, created a bold

strategy to become one of the 10thlargest car

manufacturers by 2010. Seduced by the clarify

of vision, Samsung bypassed staged entry

through a joint venture or initial supply

contract. Instead, Samsung borrowed heavily

to build a state-of-the-art research and design

facility and erect a greenfield factory,

complete with cutting edge robotics. SamsungAuto suffered operating losses and crushing

interest charges from the beginning. And

within a few years the business was divested

for a fraction of the initial investment.


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VISION
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MISSION

Purpose or reason

for the organizations

existence(Hynger & Wheelen)

Essential purpose of

the organization,

concerningparticularly why it is

in existence, the

nature of the

business it is in, and

the customers it

seeks to serve and

satisfy(Thompson)

It is essential purpose

of organization.

It answers why the

organization is in

existence.

It is the basis ofawareness of a sense

of purpose.

It fits its capabilitiesand the opportunities

which the environment

offers


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MISSION

Purpose or reason

for the organizations

existence(Hynger & Wheelen)

Essential purpose of

the organization,

concerningparticularly why it is

in existence, the

nature of the

business it is in, and

the customers it

seeks to serve and

satisfy(Thompson)

It is essential purpose

of organization.

It answers why the

organization is in

existence.

It is the basis ofawareness of a sense

of purpose.

It fits its capabilitiesand the opportunities

which the environment

offers


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MISSION STATEMENTS :

We create happiness by providing

the finest in entertainment for

people of all ages, everywhere.


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To experience the joy of

advancing and applying

technology for the benefit

of the public.


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To lead in corporate

citizenship through proactive

programs that reflect caring

for the world family of Nike,

our teammates, our

consumers, and those who

provide services to Nike


15/17

GOALS

Goals are statements we make about the

future for your business.

They represent our aspirations for it. We

might say, We seek to be the mostwidespread widget maker in the country.

This statement demonstrates that we have

lofty plans for our business, but it does not

say specifically how we can meet our goal.


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OBJECTIVES

Objectives are the exact steps our company must taketo reach its goals.

They are written without emotion, and they are

typically measurable and quantifiable.

They also are realistic and attainable and have anassociated timeline.

For example, an objective for the goal statement of

being the most widespread widget maker in the

country might be, We will increase our sales by 3percent in each quarter of this year in each region in

which we currently operate. Another objective might

be, We will open new branches and plants in two

states per quarter this year.


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OBJECTIVES MUST BE

SPECIFIC

SMEASURABLE

REALISTIC

APPROPRIATE

TIMELY

M

AR

T

bject ives

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