Mission - kaochemicals-eu.com · properties and mildness, as well as keep up with the very latest...

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T T E E E E N N A A G G E E R R S S Shampoos Hair Conditioners Shower Gels Face Cleansers Wet Wipes Intimate Cleansers The technology of KAO’s surfactants applied to Personal Care products F F o o r r m m u u l l a a t t i i o o n n s s G G u u i i d d e e l l i i n n e e

Transcript of Mission - kaochemicals-eu.com · properties and mildness, as well as keep up with the very latest...

Page 1: Mission - kaochemicals-eu.com · properties and mildness, as well as keep up with the very latest market trends in terms of color, appearance and perfume. Sodium Laureth 3.0 Perfume

TTTEEEEEENNNAAAGGGEEERRRSSS

Trademark Chemical Description Appearance (20ºC) Active Matter (%)

SShhaammppooooss

HHaaiirr CCoonnddiittiioonneerrss

SShhoowweerr GGeellss

FFaaccee CClleeaannsseerrss

WWeett WWiippeess

IInnttiimmaattee CClleeaannsseerrss

Our Chemicals, Your Business

KKaaoo CChheemmiiccaallss EEuurrooppee www.kaochemicals-eu.com

Mission Our Mission is “to strive for the wholehearted satisfaction and enrichment of the lives of people globally” through the Company’s core domain of value added chemicals.

Fully committed to this mission, all members of the Kao Group work together with passion to provide products of excellent value created from the customer’s perspective. In so doing, we “share joy with the customer”.

Vision We aim to be “a global group of companies that is closest to the customer in each market”, earning the respect and trust of all stakeholders and contributing towards the sustainable development of society.

Kao Corporation, S.A. Puig dels Tudons, 10 E-08210 Barberà del Vallès (Barcelona) Spain Tel: +34 93 7399-300 Fax:+34 93 7399-377 e-mail:[email protected]

Kao Chemicals GmbH Kupferstrasse 1 D-46446 Emmerich, Germany Tel: +49(0)2822 711-0 Fax:+49(0)2822 711-201 e-mail:[email protected]

The technology of KAO’s surfactants applied to Personal Care products

FFFooorrrmmmuuulllaaatttiiiooonnnsss GGGuuuiiidddeeellliiinnneee

Page 2: Mission - kaochemicals-eu.com · properties and mildness, as well as keep up with the very latest market trends in terms of color, appearance and perfume. Sodium Laureth 3.0 Perfume

It is also common knowledge that teenagers' skin is different. It

generally produces more sebum than mature skin, due to hormone

changes, and therefore excessive oil can cause some problems.

In addition, teenage personal care is largely driven by the desire to

establish a sense of individuality, tempered by a need to belong to, or

be accepted by society in general or by a particular group.

The latest trends indicate that the use of personal care products, including

cosmetics, makeup and hair care items, has grown in the last few years,

making teenagers a crucial population segment for manufacturers and

marketers.

Teenage consumers are prepared to experiment with a wide variety of

products and brands, and this plays an important role in forming their long-

term personal care routines and preferences. This is particularly important as

teenagers are on the threshold to becoming young adults, one of today's

largest demographic segments.

I. CONDITIONERS

II. SHAMPOOS

This body cleansing foam has been

developed for application in pump

foamers, providing a creamy,

stable foam and improving skin

feel. In addition this product is a

SLES-free liquid composition that

cleanses and moisturizes hands,

body and even hair.

Nowadays, worldwide markets

demand more developed and

sophisticated formulations. In this

case this product has been

specially designed for young

women's intimate hygiene, being

SLES-free and suitable for daily

use.

KAO Chemicals Europe, in line with the latest market demands and trends, has developed a complete cosmetic formulation

range for the teenager segment.

When providing body care products one has to take into

account the different requirements of the teenage

market. So, this range of products will have to fulfill

three main aspects: cost-effectiveness, moisturizing

properties and mildness, as well as keep up with the

very latest market trends in terms of color, appearance

and perfume.

Working with these premises, three formulations have

been developed to emphasize each of the properties

mentioned. The Standard Bath Gel, while moisturizing and non

irritant, is designed to be efficient and affordable at the same

time.

The main objective of the second formulation is to

provide a pleasant moisturizing effect and includes DANOX® PL-

10, a pearlizing agent that gives a top-notch look to the Bath

Gel and helps increase the viscosity of the final product.

Last but not least, the extra-mild formulation is based

on AKYPO® FOAM RL 40, a premium cost-effective anionic

surfactant that is highly suitable for replacing other, more

irritant anionic surfactants. AMIDET® N gives the necessary

viscosity without increasing irritation levels and enhances the

foaming performance.

This formulation contains

LEVENOLH&B, an extra mild,

non-ionic surfactant with

emulsifying properties. This

surfactant is also a good skin

emollient, a good moisturizing

agent, a foam booster and a

thickening agent.

In seeking sulfate-free

formulations, we chose

AKYPOSOFT 100 BVC as the main

surfactant, as it gives a clear

product with extremely mild

properties. It softly cleanses

sensitive intimate zones with the

soothing properties of camomile,

giving a feeling of freshness all day

and leaving the skin odor-free.

AKYPO® FOAM RL40

Sodium Laureth-5 Carboxylate 10.0

EMAL® 30E

Sodium Lauryl Sulfate 3.0

LEVENOL® H&B

Glycereth-2 Cocoate 0.5

Abil B88183 0.5

Mediacalm 0.2

Preservative q.s.

Perfume q.s.

Deionized Water Up to 100%

BETADET® HR

Cocamidopropyl Betaine 18.3

AMIDET® N

PEG-4 Rapeseedamide 5.3

AKYPO® SOFT 100 BVC

Sodium Laureth-11 Carboxylate 4.3

Extrapon Special Camomile

0.25

CrothixTM Liquid q.s.

Citric Acid (50% solution) q.s.

Preservative q.s.

Perfume q.s.

Deionized Water Up to 100%

Teenagers: A growing young market IV. BODY CARE

III. SKIN CARE

iv. BODY CARE

BODY CLEANSING FOAM (SLES-FREE) Ref. C-223

INTIMATE HYGIENE Ref. C-186

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Page 3: Mission - kaochemicals-eu.com · properties and mildness, as well as keep up with the very latest market trends in terms of color, appearance and perfume. Sodium Laureth 3.0 Perfume

Skin care routines, from cleansing to moisturizing, are followed by many consumers. And although most of these consumers

are women, the teenage market is growing fast (according to new studies, around 50% of boys and 66% of girls aged 15-17 use

facial care products). Within this market, KAO has developed three products: a “Sensitive Skin Facial Wash” which gently

removes impurities, leaving the skin soft and smooth, an “Oil Control Face Wash” with refreshing and soothing properties, and

a “Make-Up Remover” that through the use of wet wipes helps to get rid of makeup residue.

Nowadays shampoos and conditioners are seen as basic hair care necessities in our society and this is clearly reflected in their

larger proportion of sales compared to other segments. Conditioners also represent an important part in the teenage cosmetic

market, and this fact is well known to formulators and manufacturers who try to keep up with the latest fashion trends and fads

in order to be well positioned.

The formulation includes

AMIDET®APA 22, a highly

effective cationic surfactant for

conditioners when properly

neutralized with an acid,

containing no solvents and

presenting a better sensory

profile than other

monoalkylquats.

Includes products that attempt to

improve the texture and

appearance and increase the

overall ease of manipulating and

handling of hair. Excludes leave-

in AND no rinse conditioners, and

other intensive conditioning

products (these go under Hair

Products - Treatments). Also

excluded are products for by

professional salon staff.

This conditioner has been

developed for all hair types, to

provide a moisturizing and

repairing effect, leaving hair soft

and easy to comb. It is enriched

with vitamins such as B5, said to

fortify and nourish hair, leaving it

beautifully silky.

This formulation includes

AMIDET®APA 22, a highly effective

cationic surfactant for

conditioners when properly

neutralized with an acid, without

any solvent in its content

presents a better sensory profile

when comparing with other

monoalkylquats.

Includes products that attempt to

improve the texture and

appearance and increase the

overall ease of manipulating and

handling of hair. Excludes leave-in

AND no rinse conditioners, and

other intensive conditioning

products (these go under Hair

Products - Treatments). Also

excluded are products for by

professional salon staff.

Its ingredients include AMIDET®N,

which acts a very mild thickener

with foam boosting properties.

This product is designed to

eliminate sebum and impurities

and can be used daily. It cleanses

the face, eliminating excess sebum

thanks to active ingredients such

as salicylic acid that inhibits the

development of acne.

This product is an example of

sustainability: low energy

consumption in its production

and, because it is a leave-on,

water consumption and

wastewater are reduced.

TETRANYL®CO 40 is an oleic acid-

derived esterquat, which makes

hair feel very smooth and is

especially suitable for this type of

formulations.

In keeping with the easy-to-make

and easy-to-apply idea,

production of this leave-on hair

rinse is very simple as it can be

prepared at room temperature. In

addition, this formulation is

presented as a spray application,

making it easier to apply on all

hair types.

An extra gentle cleanser has been

formulated for deep-down

cleansing while leaving the skin soft

and smooth. This face cleanser is

said to gently remove dirt, oil and

makeup without causing redness,

over-drying or irritation.

This formulation incorporates

AKYPO® FOAM RL 40, which

improves the foam behavior of

cleansing products when used as a

co-surfactant and has mild

properties.

The combination of TETRANYL®CO 40

and AMIDET® APA-22 in the same

formula creates synergistic effects in

terms of reduced viscosity and

combing force.

EMANON®EV-E is effective in

removing other kinds of makeup

like lipstick, lash mascara and

eyeliner.

This formulation has been

developed to obtain hair volume-

up without cumulative effects. It is

easily rinsed out and after

application combing is easier, wet

or dry.

The combination of

TETRANYL®CO 40 and

AMIDET® APA-22 in the same

formula creates synergistic effects

in terms of reduced viscosity and

combing force.

Nowadays, wipes have become a

means for cleansing the skin at

any time. With the EMANON®EV-E

formulation, the cleansing speed

and lack of residue are clearly

better than those of the market

reference product.

TETRANYL®CO 40 is especially

suitable for this type of

formulations, thanks to its

liquidity. It is an oleic acid derived

esterquat, which provides a very

smooth to hair due to two alkyl

chain.

KALCOL® 6850

Cetearyl Alcohol 3.0

AMIDET® APA-22

Behenamidopropyl Dimethylamine 1.5

SOFCARE GP-1

PPG-3 Caprylyl Ether 1.0

Tocopheryl Acetate 0.3

Lactic Acid (90% solution) 0.3

Panthenol (50% solution ) 0.5

Preservative q.s.

Perfume q.s.

Deionized Water Up to 100%

EMAL® 270 D

Sodium Laureth Sulfate 12.8

AMIDET® N

PEG-4 Rapeseedamide 3.2

BETADET® S-20

Lauryl Hydroxysultaine 5.3

GLC 99%

Glycerin 6.0

Salicylic Acid 1.0

NaCl q.s.

Preservative q.s.

Perfume q.s.

Deionized Water Up to 100%

TETRANYL® CO-40

Dioleoylethyl Hydroxyethylmonium Methosulfate

1.7

LEVENOL® H&B

Glycereth-2 Cocoate 0.5

KAOPAN® TW L120

Polysorbate-20 0.5

Propylene Glycol 2.0

Dye(s) q.s.

Preservative q.s.

Perfume q.s.

NaOH (10% solution) q.s.

Deionized Water Up to 100%

EMAL®270 D

Sodium Laureth Sulfate 9.7

AKYPO® FOAM RL 40

Sodium Laureth-5 Carboxylate 3.3

BETADET® S-20

Lauryl Hydroxysultaine 5.3

GLC 99%

Glycerin 2.0

Propylene Glycol 1.5

Carbopol Ultrez 21 1.3

Preservative q.s.

Perfume q.s.

Deionized Water Up to 100%

KALCOL® 6850

Cetearyl Alcohol 2.5

TETRANYL® CO-40

Dioleoylethyl Hydroxyethylmonium Methosulfate

0.9

AMIDET® APA-22

Behenamidopropyl Dimethylamine 0.6

Isopropyl Myristate 0.5

Lactic Acid (90% solution) 0.15

Preservative q.s.

Perfume q.s.

Deionized Water Up to 100%

EMANON® EV-E

Glycereth-7 Caprylate/Caprate 5.0

GLC 99%

Glycerin 3.0

FINDET® ARH/52

PEG-40 Hydrogenated Castor Oil 2.0

Aloe Vera Gel 0.25

Perfume q.s.

Dye(s) q.s.

Citric Acid (10% solution) q.s.

Preservative q.s.

Perfume q.s.

Deionized Water Up to 100%

III. SKIN CARE I. HAIR CARE - CONDITIONERS

3 6

REVITALIZING CONDITIONER Ref. C-219

OILY SKIN FACE CLEANSER Ref. C-221

LEAVE-ON HAIR RINSE Ref. C-165

SENSITIVE SKIN FACE CLEANSER Ref. C-222

MAKEUP REMOVER – WET WIPES Ref. C-147 VOLUME HAIR RINSE Ref. C-150

Page 4: Mission - kaochemicals-eu.com · properties and mildness, as well as keep up with the very latest market trends in terms of color, appearance and perfume. Sodium Laureth 3.0 Perfume

There is a growing market for color protection shampoos as more people are coloring their hair. This fact is even more evident in

the teenage market. KAO has developed two types of hair color products: a “Color Protection Shampoo” and a “Color & Care

Shampoo”.

EMAL® 270 D

Sodium Laureth Sulfate 12.8

AKYPO® FOAM RL40

Sodium Laureth-5 Carboxylate 5.0

GLC 99%

Glycerin 3.0

BETADET® HR

Cocamidopropyl Betaine 6.7

AMIDET® N

PEG-4 Rapeseedamide 1.0

Dow Corning 200F 350cst 0.5

Carbopol Ultrez 21 0.2

Jaguar C-17 0.3

Covabsorb 2.0

Vamothin SBXT 0.4

Preservative q.s.

Perfume q.s.

Deionized Water Up to 100%

EMAL® 270 D

Sodium Laureth Sulfate 8.6

BETADET® THC-2

Disodium Cocoamphodiacetate 7.5

AMIDET® APA-22

Behenamidopropyl Dimethylamine 2.0

AKYPO® RLM 100

Laureth-11 Carboxylic Acid 3.3

DANOX® PL-10

Pearlizing Agent 4.0

UcareTM JR-30M 0.2

Silsoft Q 1.0

CrothixTM Liquid 1.5

Preservative q.s.

Perfume q.s.

Deionized Water Up to 100%

EMAL® 270 D

Sodium Laureth Sulfate 14.0

AKYPO® FOAM RL40

Sodium Laureth-5 Carboxylate 5.0

LEVENOL® H&B

Glycereth-2 Cocoate 2.5

DANOX® PL-10

Pearlizing Agent 4.0

EXCEPARL® LM-LC

Lauryl Lactate 1.5

TETRANYL® U

Undecylenamidopropyltrimoniun Methosulfate

0.5

Dow Corning 200 350cst 0.5

Jaguar C-162 0.1

EDTA.Na4 0.2

UcareTM LR 400 0.2

Zinc Pyrion 48% Micronized

2.0

Dye(s) 0.5

Preservative q.s.

Perfume q.s.

NaCl q.s.

Deionized Water Up to 100%

AKYPO® FOAM RL40

Sodium Laureth-5 Carboxylate 15.0

BETADET® S-20

Lauryl Hydroxysultaine 9.0

AMIDET® APA-22

Behenamidopropyl Dimethylamine 1.5

Silsoft Q 1.0

AculynTM 60 0.4

Carbopol Ultrez 21 0.3

UcareTM JR-30M 0.15

Preservative q.s.

Perfume q.s.

Deionized Water Up to 100%

5

AFTER-SUN SHAMPOO Ref. C-157

COLOR PROTECTION SHAMPOO Ref. C-151

ANTI-DANDRUFF SHAMPOO Ref. C-211

Protecting the hair is even more

important when environmental

conditions become harsher, like in

summer.

This after-sun shampoo is

enriched with UV filter, Ceramide

and Vitamin C, protecting hair

exposed to the sun, seawater and

chlorine, and enhancing its natural

shine, making hair softer and

more glossy.

This product gently cleanses

without stripping, fading or dulling

color, and provides color, shine

and vitality to hair.

In this formulation AKYPO® RLM

100 offers excellent performance

in preventing color loss in dyed

hair when compared to other

anionic surfactants.

This anti-dandruff shampoo is

based on TETRANYL® U and Zinc

Pyrithione, to eliminate and

prevent dandruff formation. A

mixture of cationic polymers and

silicones has been used to leave

the hair smooth and easy to comb.

The combination of AKYPO® with

these conditioning agents

improves deposition without

build-up due to coacervates

formed during the rinsing step.

II. HAIR CARE - SHAMPOOS

COLOR & CARE SHAMPOO (SLES-FREE) Ref. C-220

In this case this Color & Care

Shampoo offers long lasting color

vibrancy with intensive care,

without forgetting current market

“-free” trends.

AKYPO® FOAM RL 40 provides

excellent wet hair detangling and

combing force, and imparts

smoothness during rinse-off. In

addition, AKYPO® enhances

coacervate formation, affording

greater deposition of polymers

and hydrophobic raw materials

such as silicone and UV filters on

hair.

EXCEPARL® LM-LC, our new

natural EO-free thickener, plays a

very important role in this

formulation by helping to suspend

the Zinc Pyrithione. It provides

higher viscosity under storage

conditions, preventing the

sedimentation of dispersed

particles. Furthermore, it acts as a

very mild thickener with foam

stabilizing properties.

In addition, the combination of

AKYPO® and AMIDET® APA-22

creates synergistic effects in terms

of color loss prevention, combing

force and general feel.

Moreover, DANOX® PL-10,

a pearlizing agent, improves the

product's appearance, making it

more attractive to consumers.

BETADET® S-20, as a very mild co-

surfactant, helps boost foaming

and guarantees good low-

temperature stability.

5 4

Page 5: Mission - kaochemicals-eu.com · properties and mildness, as well as keep up with the very latest market trends in terms of color, appearance and perfume. Sodium Laureth 3.0 Perfume

Skin care routines, from cleansing to moisturizing, are followed by many consumers. And although most of these consumers

are women, the teenage market is growing fast (according to new studies, around 50% of boys and 66% of girls aged 15-17 use

facial care products). Within this market, KAO has developed three products: a “Sensitive Skin Facial Wash” which gently

removes impurities, leaving the skin soft and smooth, an “Oil Control Face Wash” with refreshing and soothing properties, and

a “Make-Up Remover” that through the use of wet wipes helps to get rid of makeup residue.

Nowadays shampoos and conditioners are seen as basic hair care necessities in our society and this is clearly reflected in their

larger proportion of sales compared to other segments. Conditioners also represent an important part in the teenage cosmetic

market, and this fact is well known to formulators and manufacturers who try to keep up with the latest fashion trends and fads

in order to be well positioned.

The formulation includes

AMIDET®APA 22, a highly

effective cationic surfactant for

conditioners when properly

neutralized with an acid,

containing no solvents and

presenting a better sensory

profile than other

monoalkylquats.

Includes products that attempt to

improve the texture and

appearance and increase the

overall ease of manipulating and

handling of hair. Excludes leave-

in AND no rinse conditioners, and

other intensive conditioning

products (these go under Hair

Products - Treatments). Also

excluded are products for by

professional salon staff.

This conditioner has been

developed for all hair types, to

provide a moisturizing and

repairing effect, leaving hair soft

and easy to comb. It is enriched

with vitamins such as B5, said to

fortify and nourish hair, leaving it

beautifully silky.

This formulation includes

AMIDET®APA 22, a highly effective

cationic surfactant for

conditioners when properly

neutralized with an acid, without

any solvent in its content

presents a better sensory profile

when comparing with other

monoalkylquats.

Includes products that attempt to

improve the texture and

appearance and increase the

overall ease of manipulating and

handling of hair. Excludes leave-in

AND no rinse conditioners, and

other intensive conditioning

products (these go under Hair

Products - Treatments). Also

excluded are products for by

professional salon staff.

Its ingredients include AMIDET®N,

which acts a very mild thickener

with foam boosting properties.

This product is designed to

eliminate sebum and impurities

and can be used daily. It cleanses

the face, eliminating excess sebum

thanks to active ingredients such

as salicylic acid that inhibits the

development of acne.

This product is an example of

sustainability: low energy

consumption in its production

and, because it is a leave-on,

water consumption and

wastewater are reduced.

TETRANYL®CO 40 is an oleic acid-

derived esterquat, which makes

hair feel very smooth and is

especially suitable for this type of

formulations.

In keeping with the easy-to-make

and easy-to-apply idea,

production of this leave-on hair

rinse is very simple as it can be

prepared at room temperature. In

addition, this formulation is

presented as a spray application,

making it easier to apply on all

hair types.

An extra gentle cleanser has been

formulated for deep-down

cleansing while leaving the skin soft

and smooth. This face cleanser is

said to gently remove dirt, oil and

makeup without causing redness,

over-drying or irritation.

This formulation incorporates

AKYPO® FOAM RL 40, which

improves the foam behavior of

cleansing products when used as a

co-surfactant and has mild

properties.

The combination of TETRANYL®CO 40

and AMIDET® APA-22 in the same

formula creates synergistic effects in

terms of reduced viscosity and

combing force.

EMANON®EV-E is effective in

removing other kinds of makeup

like lipstick, lash mascara and

eyeliner.

This formulation has been

developed to obtain hair volume-

up without cumulative effects. It is

easily rinsed out and after

application combing is easier, wet

or dry.

The combination of

TETRANYL®CO 40 and

AMIDET® APA-22 in the same

formula creates synergistic effects

in terms of reduced viscosity and

combing force.

Nowadays, wipes have become a

means for cleansing the skin at

any time. With the EMANON®EV-E

formulation, the cleansing speed

and lack of residue are clearly

better than those of the market

reference product.

TETRANYL®CO 40 is especially

suitable for this type of

formulations, thanks to its

liquidity. It is an oleic acid derived

esterquat, which provides a very

smooth to hair due to two alkyl

chain.

KALCOL® 6850

Cetearyl Alcohol 3.0

AMIDET® APA-22

Behenamidopropyl Dimethylamine 1.5

SOFCARE GP-1

PPG-3 Caprylyl Ether 1.0

Tocopheryl Acetate 0.3

Lactic Acid (90% solution) 0.3

Panthenol (50% solution ) 0.5

Preservative q.s.

Perfume q.s.

Deionized Water Up to 100%

EMAL® 270 D

Sodium Laureth Sulfate 12.8

AMIDET® N

PEG-4 Rapeseedamide 3.2

BETADET® S-20

Lauryl Hydroxysultaine 5.3

GLC 99%

Glycerin 6.0

Salicylic Acid 1.0

NaCl q.s.

Preservative q.s.

Perfume q.s.

Deionized Water Up to 100%

TETRANYL® CO-40

Dioleoylethyl Hydroxyethylmonium Methosulfate

1.7

LEVENOL® H&B

Glycereth-2 Cocoate 0.5

KAOPAN® TW L120

Polysorbate-20 0.5

Propylene Glycol 2.0

Dye(s) q.s.

Preservative q.s.

Perfume q.s.

NaOH (10% solution) q.s.

Deionized Water Up to 100%

EMAL®270 D

Sodium Laureth Sulfate 9.7

AKYPO® FOAM RL 40

Sodium Laureth-5 Carboxylate 3.3

BETADET® S-20

Lauryl Hydroxysultaine 5.3

GLC 99%

Glycerin 2.0

Propylene Glycol 1.5

Carbopol Ultrez 21 1.3

Preservative q.s.

Perfume q.s.

Deionized Water Up to 100%

KALCOL® 6850

Cetearyl Alcohol 2.5

TETRANYL® CO-40

Dioleoylethyl Hydroxyethylmonium Methosulfate

0.9

AMIDET® APA-22

Behenamidopropyl Dimethylamine 0.6

Isopropyl Myristate 0.5

Lactic Acid (90% solution) 0.15

Preservative q.s.

Perfume q.s.

Deionized Water Up to 100%

EMANON® EV-E

Glycereth-7 Caprylate/Caprate 5.0

GLC 99%

Glycerin 3.0

FINDET® ARH/52

PEG-40 Hydrogenated Castor Oil 2.0

Aloe Vera Gel 0.25

Perfume q.s.

Dye(s) q.s.

Citric Acid (10% solution) q.s.

Preservative q.s.

Perfume q.s.

Deionized Water Up to 100%

III. SKIN CARE I. HAIR CARE - CONDITIONERS

3 6

REVITALIZING CONDITIONER Ref. C-219

OILY SKIN FACE CLEANSER Ref. C-221

LEAVE-ON HAIR RINSE Ref. C-165

SENSITIVE SKIN FACE CLEANSER Ref. C-222

MAKEUP REMOVER – WET WIPES Ref. C-147 VOLUME HAIR RINSE Ref. C-150

Page 6: Mission - kaochemicals-eu.com · properties and mildness, as well as keep up with the very latest market trends in terms of color, appearance and perfume. Sodium Laureth 3.0 Perfume

It is also common knowledge that teenagers' skin is different. It

generally produces more sebum than mature skin, due to hormone

changes, and therefore excessive oil can cause some problems.

In addition, teenage personal care is largely driven by the desire to

establish a sense of individuality, tempered by a need to belong to, or

be accepted by society in general or by a particular group.

The latest trends indicate that the use of personal care products, including

cosmetics, makeup and hair care items, has grown in the last few years,

making teenagers a crucial population segment for manufacturers and

marketers.

Teenage consumers are prepared to experiment with a wide variety of

products and brands, and this plays an important role in forming their long-

term personal care routines and preferences. This is particularly important as

teenagers are on the threshold to becoming young adults, one of today's

largest demographic segments.

I. CONDITIONERS

II. SHAMPOOS

This body cleansing foam has been

developed for application in pump

foamers, providing a creamy,

stable foam and improving skin

feel. In addition this product is a

SLES-free liquid composition that

cleanses and moisturizes hands,

body and even hair.

Nowadays, worldwide markets

demand more developed and

sophisticated formulations. In this

case this product has been

specially designed for young

women's intimate hygiene, being

SLES-free and suitable for daily

use.

KAO Chemicals Europe, in line with the latest market demands and trends, has developed a complete cosmetic formulation

range for the teenager segment.

When providing body care products one has to take into

account the different requirements of the teenage

market. So, this range of products will have to fulfill

three main aspects: cost-effectiveness, moisturizing

properties and mildness, as well as keep up with the

very latest market trends in terms of color, appearance

and perfume.

Working with these premises, three formulations have

been developed to emphasize each of the properties

mentioned. The Standard Bath Gel, while moisturizing and non

irritant, is designed to be efficient and affordable at the same

time.

The main objective of the second formulation is to

provide a pleasant moisturizing effect and includes DANOX® PL-

10, a pearlizing agent that gives a top-notch look to the Bath

Gel and helps increase the viscosity of the final product.

Last but not least, the extra-mild formulation is based

on AKYPO® FOAM RL 40, a premium cost-effective anionic

surfactant that is highly suitable for replacing other, more

irritant anionic surfactants. AMIDET® N gives the necessary

viscosity without increasing irritation levels and enhances the

foaming performance.

This formulation contains

LEVENOLH&B, an extra mild,

non-ionic surfactant with

emulsifying properties. This

surfactant is also a good skin

emollient, a good moisturizing

agent, a foam booster and a

thickening agent.

In seeking sulfate-free

formulations, we chose

AKYPOSOFT 100 BVC as the main

surfactant, as it gives a clear

product with extremely mild

properties. It softly cleanses

sensitive intimate zones with the

soothing properties of camomile,

giving a feeling of freshness all day

and leaving the skin odor-free.

AKYPO® FOAM RL40

Sodium Laureth-5 Carboxylate 10.0

EMAL® 30E

Sodium Lauryl Sulfate 3.0

LEVENOL® H&B

Glycereth-2 Cocoate 0.5

Abil B88183 0.5

Mediacalm 0.2

Preservative q.s.

Perfume q.s.

Deionized Water Up to 100%

BETADET® HR

Cocamidopropyl Betaine 18.3

AMIDET® N

PEG-4 Rapeseedamide 5.3

AKYPO® SOFT 100 BVC

Sodium Laureth-11 Carboxylate 4.3

Extrapon Special Camomile

0.25

CrothixTM Liquid q.s.

Citric Acid (50% solution) q.s.

Preservative q.s.

Perfume q.s.

Deionized Water Up to 100%

Teenagers: A growing young market IV. BODY CARE

III. SKIN CARE

iv. BODY CARE

BODY CLEANSING FOAM (SLES-FREE) Ref. C-223

INTIMATE HYGIENE Ref. C-186

2 7

Page 7: Mission - kaochemicals-eu.com · properties and mildness, as well as keep up with the very latest market trends in terms of color, appearance and perfume. Sodium Laureth 3.0 Perfume

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Our Chemicals, Your Business

KKaaoo CChheemmiiccaallss EEuurrooppee www.kaochemicals-eu.com

Mission Our Mission is “to strive for the wholehearted satisfaction and enrichment of the lives of people globally” through the Company’s core domain of value added chemicals.

Fully committed to this mission, all members of the Kao Group work together with passion to provide products of excellent value created from the customer’s perspective. In so doing, we “share joy with the customer”.

Vision We aim to be “a global group of companies that is closest to the customer in each market”, earning the respect and trust of all stakeholders and contributing towards the sustainable development of society.

Kao Corporation, S.A. Puig dels Tudons, 10 E-08210 Barberà del Vallès (Barcelona) Spain Tel: +34 93 7399-300 Fax:+34 93 7399-377 e-mail:[email protected]

Kao Chemicals GmbH Kupferstrasse 1 D-46446 Emmerich, Germany Tel: +49(0)2822 711-0 Fax:+49(0)2822 711-201 e-mail:[email protected]

The technology of KAO’s surfactants applied to Personal Care products

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