PERFUME ADVERTISEMENTBy: Haodi Zhang

Name of Brand Bellodor (neologism)

Bella means beautiful in Italian Odor means smell in English

Together, the name means beautiful smell

Simple meaning of name allows easier recognition and remembrance by consumers

Language Techniques Use of adjectives

Use of imperative

Compound sentences

Weasel word

Bandwagon

Feel the scent of your boyfriend. This fragrance resembles the scent that is left onto a woman by a man. It will evoke the memories of the time you spent with your boyfriend. The alluring harmony of vanilla and amber creates both a sweet and natural scent that will comfort you for sure. Join Natalie Portman, and feel the presence of your man not only on your body but also in your mind daylong.

Slogan “Wear Bellodor and go out your door”

Rhyme Imperative

Visual Techniques Star power

Famous actress Naked (sexy)

Emphasis on “new” product Color choice

Background color is beige and brown, creating a luxurious sense

Simple font and white font color is also used to create calmness and luxury

Link to website

Appeal to Audience Appeals to the needs of emotion

The need for change, variety and excitement

The need to be attractive