Mission impossibl ebb

Presented by Bernadette Brennan * [email protected] * 917.584.4446

A 360° Partnership on the Edge Mission: Impossible — Ghost Protocol


A Partnership on the Edge

Travel Channel. Its about what moves you.

A thrilling bust out from a Russian prison, a gasp-worthy climb up to the tallest building in the world in Dubai, and an acrobatic fight in a state of the art multi-storey car park in Mumbai: Mission: Impossible — Ghost Protocol brings audiences edge of your seat action, thrills and exotic locales. And just like this movie, Travel Channel captivates view-sers’ own exciting perspectives on the world, with engaging stories that inspire, entertain and ultimately quenches their thirst for adventure.

To drive consumers into theaters, Travel Channel is pleased to offer Paramount Pictures a series of custom on-air, digital and local activation elements that specifically connect with their view-sers across 96 million U.S. cable. Each element will be tailored to its program context and will drive view-sers to a sneak peak of the film in targeted Travel Channel platforms.


On-Air Branded Entertainment • CGI Movie Release “Countdown Snipe” • Where would you go? • Travel: On Set

On-Air Sponsorship •Anthony Bourdain’s No Reservations programming stack

On-Air and Digital Sweepstakes •Mission Impossible – Travel Like Tony

VIP Event Screening hosted by Anthony Bourdain •Exclusive interview with a talent or producer a la “No Reservations”

Digital Access • Online • Mobile • Social

A 360° Partnership on the Edge


CGI Ten Days “Countdown Snipe”

10 days leading to Mission: Impossible — Ghost Protocol release

Mission: Impossible — Ghost Protocol animated CGI graphic takeovers bombard various segments across Travel Channel programming during primetime

. 9:00 PM/EP

MON 12/12

THE LAYOVER Los Angeles

TUE 12/13

HIDDEN CITY Florida Keys

WED 12/14

AMAZING EATS Juicy Bites

THU 12/15

BIZARRE FOODS WITH ANDRES ZIMMERN Puerto Rico

FRI 12/16

GHOST ADVENTURES Sacramento Tunnels

SAT 12/17

GHOST ADVENTURES Rolling Hills Asylum

SUN 12/18

EXTREME RVS Extreme RVs

MON 12/17

THE LAYOVER San Francisco

TUE 12/20

HIDDEN CITY New Orleans

WED 12/21

AMAZING EATS Pork-a-Palooza

Sponsor Deadline 11/01/11 Materials Deadline 11/18/11 Flight 12/12/11 – 12/21/11 Programming dates and sponsorship elements subject to change or substitution


If you could go ANYWHERE in the world, where would you go? To further promote Mission: Impossible — Ghost Protocol, Travel Channel will create four (4) :60 second "Where would you go?” vignettes featuring real people being asked the who, what and why while Travel Channel suggests the where.

Production fees will apply Production Timeline: 12 weeks Sponsorship elements subject to change or substitution

Custom Travel Themed Vignettes Three weeks leading to Mission: Impossible — Ghost Protocol release

Each vignette will air during commercial time and include:

• (:05) opening billboard with movie logo and VO mention • (:50) location content featured in the movie (Moscow, Dubai,

Mumbai, Seattle) • (:05) closing billboard with movie logo and VO tagline


Travel: On Set Vignettes

Paramount Pictures will engage with Travel Channel audience through :60 second short-form vignettes of the exotic locales featured in Mission: Impossible – Ghost Protocol.

Travel Channel will visit the movie locations and highlight nearby hotspots for travelers to visit. Using studio supplied film footage*, graphic illustrations of maps, and clip photos, these voice over-led vignettes will allow Mission: Impossible – Ghost Protocol to link itself directly to Travel Channel.

Each Travel: On Set vignette will air during commercial time and feature: • (:05) opening billboard with movie logo and VO mention • (:50) location content featured in the movie • (:05) closing billboard with movie logo and VO tagline

* Pending network approval of client supplied footage Production fees will apply Production Timeline: 10 weeks Sponsorship elements subject to change or substitution

Three weeks leading to Mission: Impossible — Ghost Protocol release


Continuing the excitement around the release date of Mission: Impossible – Ghost Protocol, Travel Channel will air a Custom Programming Stack consisting of three (3) hours, back to back, Anthony Bourdain No Reservations content that focus on the locations the movie takes place

• Russia - Moscow

• UAE – Dubai

Custom programming stacks require prior ASM/Travel Channel brand approval Enhanced Tagged tune-ins will come out of AP time Sponsor and Materials Deadline: 12 weeks prior to launch date Programming dates and sponsorship elements subject to change or substitution

Anthony Bourdain: No Reservations follows Tony as he challenges himself and those around him like never before. He’ll explore locations chosen for their difficult political, moral, class or philosophical aspects – revealing the communities that live by their own set of rules. It’s a no-holds-barred look at the different forces that have molded, shaped and confronted them – delivered in a way only Tony can.

Three days leading to Mission: Impossible — Ghost Protocol release

Custom Programming Stack

Flight: Sunday, Dec. 18th, 09AM – 12PM Sponsorship elements include: •20 Enhanced Tagged Tune-ins

− :25 second promos with :05 audio/visual billboard for a total of :30 “Brought to you by…”

− Customized to incorporate movie messaging through script

• India - Mumbai

• USA – Seattle


Five week sweepstakes (December 1 – January 4, 2012)

Mission: Impossible – Travel Like Tony Sweepstakes To drive view-ser engagement around Mission: Impossible – Ghost Protocol, this trivia promotion around the motion picture locations. How to Enter Participants will be automatically entered for the grand prize as they are presented with a multiple-choice question with four (4) possible answers. To get the right answer, view-users can get a “hint” which will link them to a visual image of the movie location within the Travel Channel site or the film’s official site. Participants will also have the opportunity to play an instant win-game by clicking on each game piece to uncover all three (3) boxes. If all three reveal a matching image they win an instant game prize.

M:i:IV – Travel Like Tony Sweeps


Five week sweepstakes (December 1 – January 4, 2012)

Sweepstakes Grand Prize • A trip for two (2) to Dubai consisting of a round-trip airfare,

hotel accommodations for five (5) days and four (4) nights, a spa treatment for two(2) and $2000 spending money

Instant Win Game Prizes: • Two (2) tickets to Mission Impossible and one (1)

autographed signed Anthony Bourdain book −35 prizes – one (1) instant Win Game Prize awarded

per day during promotion period

M:i:IV – Travel Like Tony Sweeps


A five week sweepstakes (December 1 – January 4, 2012)

Sponsorship elements include: • :30 webdrivers promoting view-sers to go online to enter

the sweeps −Anthony Bourdain VO −Branded end tags −15x airing per week for four (4) weeks

• Online co-branded display ad units − 728x90, 300x250, 300x125

• Brandscapeof on Sweeps hub

• Promotion on social Travel Channel media platforms

• One (1) Travel Channel’s Email Newsletter −Mailed to over 550,000 subscribers −A 300x250 ad unit −Call to action to sweepstakes

M:i:IV – Travel Like Tony Sweep

Production fees will apply Production Timeline: 12 weeks Pending on talent and programming approval


Digital Platforms: travelchannel.com

Five week flight (December 1 – January 4, 2012)

TravelChannel.com extends Mission: Impossible – Ghost Protocol on-air marketing initiatives onto the digital platform with packages that contain unique online and social content that can be seamlessly integrated Home Page Showcase Mission:Impossible – Ghost Protocol on the best real estate on TravelChannel.com: the home page

• Home page takeovers • Brandscapes • Pushdowns

Targeted Media Leverage Travelchannel.com’s user relationships to drive awareness of the upcoming release of Mission:Impossible – Ghost Protocol through targeted placements in relevant content environments

• Categories as Shows, Destinations, Travel Ideas, video • Behavioral targeting


Digital Platforms: AB’s No Reservations


Anthony Bourdain’s No Reservations Sponsorships Show pages offer news, episode details, and comprehensive views into the lives of Anthony Bourdain, giving fans all they need to know to stay updated on the Travel Channel’s current happenings.

• Original, online-only content on the site • Anthony Bourdain’s personal recipes and insider tips • Behind-the-scenes videos and blogs

Destinations Sponsorships Destination-specific sponsorship packages around Mission:Impossible – Ghost Protocol locals reaching consumers as they explore feature articles, photo slideshows, video content, and interactive features specific to a city or region.

Sponsorship elements include:

• Display ad units – 728x90, 300x250, 300x600 and other large formats available


Digital Platforms: Cross Promotion


Cross-promotion on Travel Channel’s Social Platforms Let TravelChannel.com get the action adventure of Mission:Impossible – Ghost Protocol in on the conversation! Travel Channel’s very vocal fans love to participate, interact and tell us what they think. Not only is there a significant Travel Channel brand following on both the Facebook and Twitter social media platforms, but our top shows have their own Facebook fan pages and/or Twitter feeds as well, including No Reservations, Ghost Adventures, Man v Food, Bizarre Foods and Bert the Conqueror.


Digital Platforms

A five week flight (December 1 – January 4, 2012)

Anthony Bourdain’s No Reservations Sponsorships Show pages offer news, episode details, and comprehensive views into the lives of Anthony Bourdain, giving fans all they need to know to stay updated on the Travel Channel’s current happenings.

• Original, online-only content on the site • Anthony Bourdain’s personal recipes and insider tips • Behind-the-scenes videos and blogs

Destinations Sponsorships Destination-specific sponsorship packages around Mission:Impossible – Ghost Protocol locals reaching consumers as they explore feature articles, photo slideshows, video content, and interactive features specific to a city or region.

Sponsorship Elements • Display ad units – 728x90, 300x250, 300x600 and other large

formats available


Local Activation: M:i:IV VIP Screening

Date: October 2011

Location: New York City or Los Angeles Agenda •Pre-screening hosted by Anthony Bourdain where he interviews one of the producers or talent a la “No Reservations”

− Topics: Branded Entertainment – product placement; behind-the-scenes relevant to travel; cultural encounters while filming

•Motion picture screening •Cocktail reception

Guests •VIPs in the entertainment and advertising industry •Press •Travel Channel hardcore fans

Pre-screening interview content featured & cross-promoted •Travel Channel VOD •Travelchannel.com •Travel Channel social media platforms •Travel Channel e-newsletter •Opportunity to feature content on Travel Channel international properties

VIP event screening a la “No Reservations”

Mission impossibl ebb

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