MISSION
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Transcript of MISSION
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MISSIONTo provide scientifically based, accurate
information to the public regarding the safety and value of American agricultural food production.
Presented to: Legislative Agriculture Chairs
Presented by: David Flakne, MACA Executive Board
Secretary/Treasurer
January 23-25, 2009
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Who are our ambassadors ?150 Industry professionals from:
Any business engaged in the manufacture or formulation, and/or distribution, and/or supplier of products or services to the agriculture chemical industry.
Ag Media: print, broadcast
Public Relations: Osborn & Barr Communications
Non-Profit Organizations: Illinois Agri-Women, National Association of AgriMarketing
Agriculture Educators: Farm Bureaus, Extension Services
Policy Makers… You?
Where are we? Colorado, Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin
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Adopted and funded by MACA since 1990.
Targeting: 4th – 6th Grade Students in public, private or parochial schoolsScout Organizations, Summer Camp Programs, & Further Expanding into Civic Groups.
Program quality rated as a 4.5 on a scale of 1 (low) - 5 (high) by educators
Aligned with National Education Standards
Contact Information:
Janet Braun, Program Coordinator
800-625-2767
314-859-9446
www.ambassador.maca.org
30,000 elementary age children reached from 2003-2008
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America’s Abundance - Increased food & fiber production in spite of decreasing availability of farmland.
How chemical, biological and mechanical technology relate to six topics:
Feeding Planet Earth – Food & fiber demands will increase along with the increase in population to 10 billion by 2050.
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Farmers, Stewards of the Land - Technology allows for sustainable food production, decreased soil erosion and higher yields.
Farm Fueled: Biofuels - Finding new ways to meet fuel demands from biomass.
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Careers Across the Spectrum – Agriculture offers opportunities across the spectrum and require highly educated and trained professionals.
War of the Weeds – Crop production without herbicides would result in less yield, more farm acreage, increased labor needs, more soil cultivation and erosion.
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Future Goals: Presentation Materials on Water Issues and Food Safety
Yearly increase in new ambassadors by 20%
Yearly increase in requests for ambassadors
Expand financial support for the program
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Result:
An informed public will be more
supportive of rural issues and agricultural policy.
Action by State Legislative Agriculture Chairs: Support communication about the CropLife
Ambassador Network at the state level.
Share with other committees or caucus