MISSION
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MISSION FOCUS - GUIDE NOT TOO RESTRICTIVE LONG(ER) TERM
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MISSION. FOCUS - GUIDE NOT TOO RESTRICTIVE LONG(ER) TERM. MISSION. IN PRACTICAL TERMS. WANTS/NEEDS BEING MET FOR CUSTOMERS/CONSUMERS (Who, what, how). WANTS, FAST FOOD. WHAT MIGHT CUSTOMRS OF FAST FOOD STORE WANT? _____________________ _____________________ _____________________ - PowerPoint PPT Presentation
Transcript of MISSION
MISSION
FOCUS - GUIDE
NOT TOO RESTRICTIVE
LONG(ER) TERM
MISSION
WANTS/NEEDS BEING MET
FOR CUSTOMERS/CONSUMERS
(Who, what, how)
IN PRACTICAL TERMS
WANTS, FAST FOOD
WHAT MIGHT CUSTOMRS OF FAST FOOD STORE WANT?
• _____________________• _____________________• _____________________• _____________________• _____________________
PRIORITY OF WANTS
1st category
2nd category
3rd, 4th?
Wants shifting across categories?
Mission of Toro Corp.
“Short grass”…...
Mission of Disney World
“Show business”…...
MISSION
DIVERSIFIED RELATED PORTFOLIO STRATEGIC FIT? Core skill, technology Complementary product Channel of dist. Customer groups Overlapping customer uses
Corporate
Strategic Fit?
Proctor and Gamble
Jif Peanut Butter Duncan Hines Folgers, Crisco Tide, Charmin Crest Head and Shoulders
MISSION
DIVERSIFIED UNRELATED PORTFOLIO
Is real mission “Portfolio Management?”
Corporate
MISSION = DEFINING “BUSINESS”
What business are we in?
What business will we be in?
What business should we be in?
DEFINING BUSINESS
WHAT HOW
WHO
HOW = DISTINCTIVE COMPETENCIES
