Mirum Credentials Q3 2015 - PDF
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Transcript of Mirum Credentials Q3 2015 - PDF
Global Credentials July 2015
Mirum latin. noun (n., 2nd declension) wonders, marvels latin. adj. Sanscr. smi; v. miror, wonderful, marvelous, astonishing, extraordinary
TECHNOLOGY CREATIVITYwonders
Our goal is simply to make something exceptional and achieve results that amaze us all.
MIRUM AGENCY 2015
We are makers, believers & make-believers. We strive to be the most connected & collaborative global agency. Together we celebrate the amazing things that happen when you “Never Lose Your Sense of Wonder.
THINK TRIGGER TOUCH TRACK TRANSFORM
Strategy & Concept
We understand consumers, the world they live in and how they use technology. We understand business and how to drive results through smart strategy and amazing creative ideas.
Campaigns & Content
We reach people where they are spending time. We help brands achieve tangible results with campaigns and content programs.
Experience & Platforms
We design and build immersive experiences across multiple platforms. By engaging customers we drive sales and build loyalty
Analysis & Insight
For us, measurement is not a process, it is a culture. Our analytics teams provide insights, ensure performance reporting and maximize ROI.
Innovation Our ultimate goal is for our clients to evolve how they do business so they can be amazed by the impact of digital channels and technology today.
• Research & Insights
• Brand Strategy
• Digital Strategy
• Ecosystem Planning
• eCRM Strategy
• Creative Concept
• Integrated Marketing
• Content Marketing
• Customer Acquisition
• Live Events
• Social Media
• Real Time Marketing
• Search / Performance Marketing
• Service Design / UX
• Digital Platforms
• e-Commerce
• Mobile Applications & Tools
• Digital Outdoor
• Web & Social Analytics
• Conversion Optimization
• SEO
• Product & Service Innovation
• Marketing Automation
• Cultural Change & Training
Our Services
Global Scale
20 Countries 40 Offices 2,200 Professionals
Built by bringing together successful, regional companies that have a deep understanding of local market needs.
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Key Clients
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• Be curious, never stop questioning
• Have an opinion because you are an expert
• Think and act like an owner, not a corporation
• Be agile, quick and collaborative
• Do what you say and be generous
• Respect others and have empathy
• Keep it fun
A Common Philosophy
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Our Mission
Mirum helps businesses going through major market disruption confidently pivot into new directions and take advantage of new opportunities.
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Marketing Innovation
Business Transformation Commerce
Technology and Creativity for
MIRUM AGENCY 2015
Marketing Innovation
Business Transformation Commerce
Invent or re-invent business, products
or services
Reach customers in a scattered media
environment
Drive sales and conversion across
channels
Technology and Creativity for
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Business Transformation
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OverviewQualcomm came to us with the request to redesign and develop a new global website to reflect their consumer brand objective - "invent mobile technology breakthroughs”. Qualcomm has a 15 year relationship with Mirum.
OutcomeA completely stable and scalable digital communications and content platform was built on Drupal to support global and local business and marketing needs, alongside a complete content strategy and all assets to be used and distributed globally.
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The Los Angeles Tourism and Convention board came to Mirum in search of an agency that could help them change the model for how travel and tourism sites connect and interact with both travelers and current residents of their city.
The outcome was a new experience rich in social features that not only provided a great way for new visitors to find out where go when the arrive, but it also gave current residents a tool to discover their city in new and exciting ways through rich third party integrations along with a profile-based experience builder.
Click for LIVE demo
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MIRUM AGENCY 2015
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Redefine how a business works with a key sales channel
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Rethinking how you deliver a loyalty program across 15 markets
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Using data from your products can change the product itself
Look closely at digital touch points that surround your products and use data to create rich experiences.
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Marketing Innovation
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Using technology to give pet owners their pets view of the world
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91 Rock Clock
The more you snooze, the harder the rock
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Remind people of the good news in the world to change the conversation
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Commerce
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Use interactive screens to make shopping magical
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Bringing an immersive customer experience to digital channels
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need video
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Use entertainment to drive sales and give brands exposure to new audiences
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CEO Dan Khabie
CTOMatt Webb
CCOFrederic Bonn
CASSarah Kotlova
CFO Nick Read
CDODaiga Atvara
CMOJohn Baker
COODave Wallace
Chairman Stefano Zunino
Global Leadership
CEO, Europe Robin Bade
CEO, MEA Rob Stokes
CEO, CANADA Mark Goodman
CEO, LATAM Guilherme Gomide
CEO, APAC Nanda Ivens
Thank you.