Miritec Case: "Billion Reasons to Believe" promo in Africa
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Miritec was a technical partner of “Billion Reasons to Believe” promo in 6 African countries “BILLION REASONS TO BELIEVE” PROMO IN AFRICAN COUNTRIES COCA-COLA CEWA Coca-Cola CEWA business unit embraces 30 countries from Central, East and West Africa. In Coca-Cola Eurasia & Africa business group, CEWA provides 15% of GDP. Establishment of the unique transport and distributional system is a distinctive feature of CEWA. It is constructed considering spatial coverage and delivery conditions of the area. CHALLENGE “Billion reasons to believe” is a promo of the social nature, and its idea is to encourage young people to share their artistic and professional achievements. Numerous celebrities and acknowledged businessmen from participating countries joined it to inspire others with their success stories. The latter were shaped in videos. Participants should have had an opportunity to create personalized memes with their stories and share them in social media, marked with hashtag of the promo - #IAmAReason. Aside from promo’s emotional background, its viral effect was to get enhanced due birthday greetings’ mechanics. Member countries: Nigeria, Kenya, Tanzania, Uganda, Mozambique, Ethiopia. TASK Successful launch and implementation of the promo required a multifunctional platform. Its functionality was to enable tools to watch videos, textual descriptions of celebrities’ success stories, and Gallery with their photos. At the same time, participants should have been given user-friendly tools to design memes with their stories and send birthday greetings to friends. High load was one of the crucial requirements for the platform due its geographical coverage. SOLUTIONS The project works covered: platform development and its incorporation with Amazon Web Services; FUTURE STEPS integrate the platform with more social media (Youtube, Pinterest, Disqus); add other languages that prevail in Africa (French, Arabic); increase high load of the platform by 40%. CUSTOMER Coca-Cola (CEWA) INDUSTRY Beverage CHALLENGE Brand awareness increase amongst the young people with a promo, encouraging sharing personal success stories. BUSINESS BENEFITS The promotion is still active; though the engagement of young people aged 18-35 has already reached 60%. TECHNOLOGIES AND METHODOLOGIES Programming language – PHP Methodology – Waterfall model CONTACT US www.miritec.com [email protected] 4, Ivan Lepse Boulevard, Kiev, 03680, Ukraine +380 44 359-05-90 generation of memes and their automatic posting on Facebook; functionality to watch videos and view Gallery; tools to create birthday greetings by entering addressee’s email; integration with social networks (Facebook, Instagram, Twitter); multilingual support for different countries (English, Portuguese, Swahili); content grabbing by hashtag and its display on the platform considering languages and dialects.
Transcript of Miritec Case: "Billion Reasons to Believe" promo in Africa
Miritec was a technical partner of “Billion Reasons to Believe” promo in 6 African countries
“BILLION REASONS TO BELIEVE” PROMO IN AFRICAN COUNTRIES
COCA-COLA CEWA
Coca-Cola CEWA business unit embraces 30 countries
from Central, East and West Africa. In Coca-Cola Eurasia &
Africa business group, CEWA provides 15% of GDP.
Establishment of the unique transport and distributional
system is a distinctive feature of CEWA. It is constructed
considering spatial coverage and delivery conditions of
the area.
CHALLENGE
“Billion reasons to believe” is a promo of the social nature,
and its idea is to encourage young people to share their
artistic and professional achievements. Numerous
celebrities and acknowledged businessmen from
participating countries joined it to inspire others with their
success stories. The latter were shaped in videos.
Participants should have had an opportunity to create
personalized memes with their stories and share them in
social media, marked with hashtag of the promo -
#IAmAReason.
Aside from promo’s emotional background, its viral effect
was to get enhanced due birthday greetings’ mechanics.
Member countries: Nigeria, Kenya, Tanzania, Uganda,
Mozambique, Ethiopia.
TASK
Successful launch and implementation of the promo
required a multifunctional platform. Its functionality was
to enable tools to watch videos, textual descriptions of
celebrities’ success stories, and Gallery with their photos.
At the same time, participants should have been given
user-friendly tools to design memes with their stories and
send birthday greetings to friends.
High load was one of the crucial requirements for the
platform due its geographical coverage.
SOLUTIONS
The project works covered:
platform development and its incorporation with
Amazon Web Services;
FUTURE STEPS
integrate the platform with more social media
(Youtube, Pinterest, Disqus);
add other languages that prevail in Africa (French,
Arabic);
increase high load of the platform by 40%.
CUSTOMERCoca-Cola (CEWA)
INDUSTRYBeverage
CHALLENGEBrand awareness increase amongst the young people with a promo, encouraging sharing personal success stories.
BUSINESS BENEFITSThe promotion is still active; though the
engagement of young people aged 18-35 has
already reached 60%.
TECHNOLOGIES AND METHODOLOGIESProgramming language – PHP
Methodology – Waterfall model
CONTACT US
www.miritec.com
4, Ivan Lepse Boulevard, Kiev, 03680, Ukraine
+380 44 359-05-90
generation of memes and their automatic posting
on Facebook;
functionality to watch videos and view Gallery;
tools to create birthday greetings by entering
addressee’s email;
integration with social networks (Facebook,
Instagram, Twitter);
multilingual support for different countries (English,
Portuguese, Swahili);
content grabbing by hashtag and its display on the
platform considering languages and dialects.
Miritec was a technical partner of “Billion Reasons to Believe” promo in 6 African countries
“BILLION REASONS TO BELIEVE” PROMO IN AFRICAN COUNTRIES
BUSINESS BENEFITS
Currently, the promo is still ongoing, but success of its
idea has been evident since the first days of the promo.
More than 60% of the participants are young people aged
to 35 years, who actively create personalized memes,
birthday greetings and posts with promo’s hashtag. The
biggest engagement is observed amongst the
participants from Nigeria, Mozambique and Kenya.
More than 150 positive comments in social networks
confirm their support and interest in the promo.
CUSTOMERCoca-Cola (CEWA)
INDUSTRYBeverage
CHALLENGEBrand awareness increase amongst the young people with a promo, encouraging sharing personal success stories.
BUSINESS BENEFITSThe promotion is still active; though the
engagement of young people aged 18-35 has
already reached 60%.
TECHNOLOGIES AND METHODOLOGIESProgramming language – PHP
Methodology – Waterfall model
CONTACT US
www.miritec.com
4, Ivan Lepse Boulevard, Kiev, 03680, Ukraine
+380 44 359-05-90
