MIP 2013 -- When Everyone's An Author -- Ashleigh Gardner

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connect through stories

description

Wattpad Head of Content Ashleigh Gardner of "When Everyone's an Author: Discovering a World of Unlimited Stories" at BISG's Making Information Pay 2013.

Transcript of MIP 2013 -- When Everyone's An Author -- Ashleigh Gardner

  • 1. connect through stories

2. WORLDS LARGESTis thecommunity for reading and sharing stories 3. Mobile + Social + eReading=New form of entertainment 4. 3 Billion minutes last month15M monthly unique users30 minutes per session1.5M monthly uploads, 15M totaluploads5M monthly commentsTop ranked eReading app in allmajor app storesInternational traction (UK,KEY METRICS 5. 3 Billionminutes per month80% mobileAug2010 6. 4 Billion +words per month 7. Why Wattpad Works ForTodays ReaderIncredible Library In Your HandPersonalized via Algorithms &FriendsSerialized Episodic ReadingSharing, Commenting, Following &Liking 8. Wattpad is TransformativeUnlimited supply of contentWattpadders: 5,000 stories in last 5 hoursUnique content that cannot be found elsewhereA new form of entertainment (YouTube vs. Hollywood movies)Unique engaging user experienceReader/writer direct engagement = better content, evoke emotionUnbeatable price (free)ZeroUbiquitousWeb, mobile, tablets and more to come 9. 90,000 FANS95,000,000 READS100,000 COMMENTSNET-NATIVE WRITERSJordan Lynde 10. A-LIST WRITERSWATTPAD EARLY ADOPTERS 11. Open AccessSerialized Novels Prequels / Engagement Short Stories 12. Serialization50,000 stories updated every day9pm most popular update time2.5 million push notifications sent eachday7 million email notifications of storyuploads sent 13. InternationalWattpad is the #1 Mobile app and #1 mobile website in thePhillipinesAverage session 43 minutes!Currently in 26 languages7 million email notifications of story uploads sent4000 stories uploaded from Africa this month 14. Ashleigh Gardner, Head of Contentwattpad.com/ashleighgardner@ashleighgardnerFunded by:Union Square VenturesKhosla VenturesOMERS VenturesGolden Venture PartnersVersion One VenturesJerry Yang