1. Introducing BookStatsMay 15, 2013 | New York City 2013, the Book Industry Study Group & the Association of American Publishers

2. 2013, the Book Industry Study Group and the Association of American PublishersWhy BookStats?It is a capital mistake to theorizebefore one has data.-Arthur Conan Doyle 3. 2013, the Book Industry Study Group and the Association of American PublishersWhy BookStats?The most comprehensive annualanalysis of publishing. 4. Data SubmissionsCategory Trade School Higher Ed Professional ScholarlySales Tier Large: > $100M Medium: $5 M $100 Small: $500K $5M Very Small: < $500K 2013, the Book Industry Study Group and the Association of American Publishers 5. Data SubmissionsMinimum submissions for statisticalvalidity exceededData submission deadline one monthearlier than previous years (Feb. 28) 2013, the Book Industry Study Group and the Association of American Publishers 6. 2013, the Book Industry Study Group and the Association of American PublishersMethodologyStep 1: Collect source dataStep 2: Using all known ISBNs from activepublishers, determine publisher peer groupsStep 3: Calculate average revenue per ISBNStep 4: Determine full size of marketStep 5: Apportion breakdowns based onapportionment of source data 7. Ned MayVP & Practice LeaderOutsell, Inc. 2013, the Book Industry Study Group and the Association of American Publishers