You use two different measures for the External and Employee identities section. Can you normalize. Include #customers in External, and total TCV.
identity management
Adrian Kunzle
You should add a line about HA
Adrian Kunzle
APIs to do what?
Adrian Kunzle
You use two different measures for the External and Employee identities section. Can you normalize. Include #customers in External, and total TCV.
identity managementrelationship ^
Adrian Kunzle
You should add a line about HA
Adrian Kunzle
APIs to do what?
Adrian Kunzle
You use two different measures for the External and Employee identities section. Can you normalize. Include #customers in External, and total TCV.
how have we historically managed relationships?
An entity-relationship model is a systematic way of describing and defining a business process. The process is modeled as components (entities) that are linked with each other by relationships that express the dependencies and requirements between them
our relationships have been conceived and expressed as a
data model
“I reserve the right, not to do business with you.”
- The Customer
_____________Today’s customer is:
Adrian Kunzle
You should add a line about HA
Adrian Kunzle
APIs to do what?
Adrian Kunzle
You use two different measures for the External and Employee identities section. Can you normalize. Include #customers in External, and total TCV.
FickleToday’s customer is:
Adrian Kunzle
You should add a line about HA
Adrian Kunzle
APIs to do what?
Adrian Kunzle
You use two different measures for the External and Employee identities section. Can you normalize. Include #customers in External, and total TCV.
LoyalToday’s customer is:
Adrian Kunzle
You should add a line about HA
Adrian Kunzle
APIs to do what?
Adrian Kunzle
You use two different measures for the External and Employee identities section. Can you normalize. Include #customers in External, and total TCV.
Connected Today’s customer is:
Adrian Kunzle
You should add a line about HA
Adrian Kunzle
APIs to do what?
Adrian Kunzle
You use two different measures for the External and Employee identities section. Can you normalize. Include #customers in External, and total TCV.
PowerfulToday’s customer is:
Adrian Kunzle
You should add a line about HA
Adrian Kunzle
APIs to do what?
Adrian Kunzle
You use two different measures for the External and Employee identities section. Can you normalize. Include #customers in External, and total TCV.
Expecting a relationship
Adrian Kunzle
You should add a line about HA
Adrian Kunzle
APIs to do what?
Adrian Kunzle
You use two different measures for the External and Employee identities section. Can you normalize. Include #customers in External, and total TCV.
_____________Customers expect:
Adrian Kunzle
You should add a line about HA
Adrian Kunzle
APIs to do what?
Adrian Kunzle
You use two different measures for the External and Employee identities section. Can you normalize. Include #customers in External, and total TCV.
ImmediacyCustomers expect:
Adrian Kunzle
You should add a line about HA
Adrian Kunzle
APIs to do what?
Adrian Kunzle
You use two different measures for the External and Employee identities section. Can you normalize. Include #customers in External, and total TCV.
HonestyCustomers expect:
Adrian Kunzle
You should add a line about HA
Adrian Kunzle
APIs to do what?
Adrian Kunzle
You use two different measures for the External and Employee identities section. Can you normalize. Include #customers in External, and total TCV.
TrustCustomers expect:
Adrian Kunzle
You should add a line about HA
Adrian Kunzle
APIs to do what?
Adrian Kunzle
You use two different measures for the External and Employee identities section. Can you normalize. Include #customers in External, and total TCV.
Conversations
Customers expect:
Adrian Kunzle
You should add a line about HA
Adrian Kunzle
APIs to do what?
Adrian Kunzle
You use two different measures for the External and Employee identities section. Can you normalize. Include #customers in External, and total TCV.
IntimacyCustomers expect:
Adrian Kunzle
You should add a line about HA
Adrian Kunzle
APIs to do what?
Adrian Kunzle
You use two different measures for the External and Employee identities section. Can you normalize. Include #customers in External, and total TCV.
You to know them
Customers expect:
Adrian Kunzle
You should add a line about HA
Adrian Kunzle
APIs to do what?
Adrian Kunzle
You use two different measures for the External and Employee identities section. Can you normalize. Include #customers in External, and total TCV.
we need to manage relationships, not just track
them
Adrian Kunzle
You should add a line about HA
Adrian Kunzle
APIs to do what?
Adrian Kunzle
You use two different measures for the External and Employee identities section. Can you normalize. Include #customers in External, and total TCV.
our products must listen to the world around us, and respond with meaningful,
targeted interactions
Adrian Kunzle
You should add a line about HA
Adrian Kunzle
APIs to do what?
Adrian Kunzle
You use two different measures for the External and Employee identities section. Can you normalize. Include #customers in External, and total TCV.
the winners in the market will know their customer
Adrian Kunzle
You should add a line about HA
Adrian Kunzle
APIs to do what?
Adrian Kunzle
You use two different measures for the External and Employee identities section. Can you normalize. Include #customers in External, and total TCV.
and deliver an experiencethat proves it
Authenticatedr
iver
passenger
Broadcast location and offer
Authenticatedr
iver
passenger
AuthenticateBroadcast location and offer
Authenticatedr
iver
passenger
AuthenticateBroadcast location and offer
Broadcast location and offer
Authenticatedr
iver
passenger
AuthenticateBroadcast location and offer
Broadcast location and offer
Authenticate
Assess location, reputation, & credit
driv
erpassenger
AuthenticateBroadcast location and offer
Broadcast location and offer
Authenticate
Assess location, reputation, & credit
Relationship Formed
driv
erpassenger
AuthenticateBroadcast location and offer
Broadcast location and offer
Authenticate
Assess location, reputation, & credit
Relationship Formed
Assess Risk and Demand
driv
erpassenger
AuthenticateBroadcast location and offer
Broadcast location and offer
Authenticate
Assess location, reputation, & credit
Relationship Formed
Assess Risk and Demand
Seamless Commerce
driv
erpassenger
AuthenticateBroadcast location and offer
Broadcast location and offer
Authenticate
Assess location, reputation, & credit
Relationship Formed
Assess Risk and Demand
Seamless Commerce
Relationship Ends
driv
erpassenger
AuthenticateBroadcast location and offer
Broadcast location and offer
Authenticate
Assess location, reputation, & credit
Relationship Formed
Assess Risk and Demand
Update Reputation Update Reputation
Seamless Commerce
Relationship Ends
driv
erpassenger
the old model learned nothing about us
or the relationship
…and it will die
identity defines the terms of the relationship
so how are systems evolving?
dn:cn=Barbara Jensen, ou=People, dc=company, dc=comobjectclass:topobjectclass:personobjectclass:organizationalPersoncn:Barbara JensenstreetAddress: 118 Elsie St.l: San Franciscost: CApostalCode: 94110country: USA