MinionsBy Molly Robinson

Ever since the dawn of time, the Minions have lived to serve the most despicable of masters. From T. rex to Napoleon, the easily distracted

tribe has helped the biggest and the baddest of villains. Now, join protective leader Kevin, teenage rebel Stuart and lovable little Bob on a global road trip where they'll earn a shot to work for a new boss-the

world's first female super-villain-and try to save all of Minionkind... from annihilation.

- Written by Universal Pictures

PLOT SUMMARY

The Minions attended the world premiere at Odeon in Leicester square and this was in June 2015, this did very well in cinemas. The reason why the film did so well is because it was rated a PG and the

film came out during the summer holidays so therefore children would be the main target audience who would be viewing the film.

This then was good because the film being on in the summer holidays meant that the children would have time to go and see the film as they would not be in school, and as well as this they would

have a chance to tell their friends and advertise the films themselves – below the line marketing, through the use of social media.

FILM OPENING

INSTITUTIONS

The distributor for the Minions was Universal who do a lot of the big

blockbuster films as they are apart of the big six and therefore they have a

lot of money and power to do so. (Disney, Universal, Paramount, Sony,

20th Century Fox, Warner Bros) Universal have also distributed other major films for instance Despicable

Me 1 and 2 and Jurassic World.

The company who producted the film was Illumination Entertainment, and they are actually an animation film production company who work for Universal studios. The other work which they have done is mainly

Despicable Me 1 and 2 as well as the film Hop.

6.7/10 scored on IMDB

PG rating – therefore will get a large amount of viewing as EVERYONE

can see it.

The film is a light hearted film which can be enjoyed by

many different people as it is not

really a confusing on thinking film.

RANDOM FACTS

GenresAnimationComedyFamily

Pretty much suiting most people.

Directed by Kyle Balda and Pierre

Coffin.

Written by Brian Lynch

The stars included (well voices of the stars) Sandra Bullock, Jon Hamm and

Michael Keaton.

The co directed of the film for both Dispicable me and Minions did the voices for every single one of the minions in the films.

He said that the babbling language has elements of

“Chinese, Japanese, Korean, Italian, French, Spanish” within.

Universal spent a total of $26.1 million on TV

advertisement for the film.

TARGET AUDIENCE

PRIMARY• Age 4 to 19 years

old being both male and female.• 50% male and 50% being female.

SECONDARY• Most usually older

family members taking younger

people – for instance siblings

or parents.• 70% female and

30% male.

The film has had 17 nominations !!

However it has had 0 wins !!

AWARDSAlthough the film didn’t win for any of the

nomination it will create a large amount of below the

line marketing from the film being shown on these

awards, and getting people talking about it on

social media.

BAFTA film awards 2016Best animated film

Academy of Science Fiction, Fantasy and Horror Films,

USA 2016Best animated film

Empire Awards UK 2016

Best animated film

Golden Schmoes Awards 2015

Best animated movie of the year

Kids’ Choice Awards, USA 2016

1. Favourite animated movie

2. Favourite Voice from an animated Movie – Sandra

Bullock

Just some of the nominations are listed around the page, mainly of the most well known awards which they were

nominated for.

Minions came second in the amount in which it received from the box office in the opening

weekend out of animation films. As shown by the picture to the right.

The worldwide total gross for the movie was a huge $1.157 billion.

MONEY $$$$$$$$

The budget for the film was an estimated

$74,000,000.

In just the opening weekend the film made $115,200,000 in

the USA.

http://

www.minionsmovie.com/

minions.htmlWEBSITE

The website shows short movies, clips, as well as trailers for the film.

Although the website is pretty basic, it is very simple to use, for the target audience of young children. These clips which are shown are done to

allow the film to get even more popular and from people watching the videos means that people will share them online, on places like Facebook and Twitter and therefore from this

above the line marketing also creates below the line marketing.

On the website there is also a page in which you can buy a few different pieces of merchandise.

TRAILERSThe minion movie actually brought out

THREE different trailers, as shown by the picture

to the right.

The reason why there was three trailers

brought out is because they did not want

people to forget that the movie was soon to

be coming out, and instead they wanted

people to keep talking about it right up until

the release date.

The trailers went in date November,

February and then May, therefore there was three months space

between the release of the trailer until the next one came out; plenty of time for below the line

marketing through social media!

The actual film was brought out 10th July in USA, so therefore the watchers did not

have to have much waiting after seeing the trailers until seeing the actual film,

therefore keeping people talking about it right up until the release.

PRE PRODUCTION OF MINIONS

Before the minions there were actually two more films which were created before the Minion movie

which actually featured the Minions, therefore getting more popularity.

As well as the movies shown above there is also the Despicable Me 3 movie which is

coming out in 2017.

Despicable Me 2010

Despicable Me 2 2013

Minions 2015

POSTERS AND BILLBOARDS

The Minions had a large amount of advertisement especially on posters and

billboards mainly in the UK and in the USA. This was done because they were

usually funny things on the posters which caught peoples attention when they were

going past these posters.

MERCHANDISE APPThere is an app which was created for the Minion movie which is named the Minion Rush. This will 1) get the film more advertisement as people will want to be playing the game if it is popular and 2) it will get them more

money if there are ways in the app for people to spend money, or there is advertisements by other companies

therefore letting the game get money from that.

PRODUCTSOn the Universal website, as well as the

Minion website – and others such as Tesco's and Argos there are a large

amount of merch such as t-shirts, bags and cups.

SYNERGYThe minions collided with the sweets Tic tacs and created

yellow sweets which are banana flavour therefore linking towards the film

where there are songs about bananas.

Frubes had synergy with Minions – and when you have the frubes you can

have a chance to win prizes, such as minions

and goggles which promotes the film more. More people will want to buy the Frubes as they

find out about the prizes, and the more people that

buy the Frubes = the more people who will know about the film.

PEZ linked with minions to create the sweets with the minion heads at the top, this would advertise

both the films and the sweets.

There was synergy with McDonalds where they

actually had happy meals which were

Minions themed, this therefore created

marketing for both McDonalds and the film.

Pantone is a colour intelligence institution and they used synergy to come together and actually made a colour yellow which linked to the minions – named

Minion Yellow.

Facebook had synergy with Minions because they brought out Despicable Me emojis to

send to your friends in a chat.