In my last post, I suggested that Groupon would be 2011′s Twitter, by which I meant that it would start attracting more and more media attention, as well as big brand dollars. And I stand by that.

However, if you’re a frequent reader of Techcrunch or many of the other big tech-blogs, particularly those based near, and part of the West Coast tech-scene, you might think that another site is set to dominate the coming 12 months.

Social question site Quora is receiving the sort of attention that Foursquare was getting 12 months ago, or Twitter a year or two before that. Barely a day goes by on Techcrunch without an article featuring Quora (to the extent that many readers are now commenting that they’re already bored of reading about it), and since signing up to the site, my inbox has been flooded with notifications of people who are now following me.

Heck, even Robert Scoble is now following me (I have no idea why), and when Scoble gets on board, you know there’s a new fad in town.

So how much of this is hype, and what should marketers do about? In each case, I’ve tried to find an answer on Quora, so that you can compare it with my own.

Ciaran has a monthly column on Search Engine Land

Continue reading this article

This week: From the blog: Quora: 5 questions to askA few words from Ciarán NorrisTop Movies at the cinemaThe latest TV and search information

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21st January 2011

Find out what it’s like to be in a media agency for the first time...Baby Steps in Media; by Aoife.Read More

Not All Clouds have A Silver Lining; by CiaránRead More

It seems that gaming is a recession-free world.Nerds - Bigger than Hollywood; by RachelRead More

from the blog

5 Questions to Ask before Jumping into QuoraCiarán Norris, Head of Digital

golden globes

paul cezanne

ricky gervais

star signs

fantasy premier league

fantasy football

channel 4

odeon

premier league

tfl 50%

50%

50%

50%

70%

100%

1050%

3700%

3700%

3700%

INSIGHTS & ANALYSISGOOGLE TRENDS

21 JAN 2011

Rising Searches (last 7 days)

14th Jan - 20th Jan 2011

Google This!This week, Paul Cezanne ‘s 172nd birthday beat Edgar Allan Poe to be celebrated by Google on their homepage. If you enjoy reading your horoscope, prepare for your mind to be blown. The news is that all our star signs have had to be readjusted to account for the Earth wobbling. Channel 4 scored a surprise hit this week with My Big Fat Gypsy Wedding. The series is an access-all-areas documentary following four gypsy and traveller brides as they planned their big day. The Premier League and fantasy football have made their usual regular appearances. The biggest story being searched on Google however was Ricky Gervais’ hosting of the Golden Globes. Once more the differences between American and European humour became abundantly clear as Gervais shocked the (easily shockable) audience with some cutting humour. He later stated; “My strategy is to make me laugh. If there's anyone in the world like me, that's a bonus." Sounds like a good strategy for life in general.

Mindshare analyses the search volume within Ireland to establish patterns and trends of information people are searching for over certain time periods.

Breakout!

Rising Arts Searches (last 30 days)

December 22nd - 20th January 2011

channel 131 vampire diariessherlock holmes

olympia theatrepaul cezanne

the field narnia

Ricky GervaisMy Big Fat Gypsy Wedding

Paul Cezanne

Breakout!

Breakout!

alice in wonderland

titanic london theatremauritius

kerry katona

air lingusmichaela

michaela harte

Rising News Searches (last 30 days)

December 22nd - 20th January 2011

michaela mcareavey

liverpool

dublin airport

harte

o21

iphone2

vodafone3

nokia

4 meteor

5

sky

6 mobile

7

skype8

broadband9

twitter10

Top Telecommunications

Google Searches 2010 vs 2009

Rising Entertainment

last 7 days vs. previous 7 days

golden globes 2011

breakout

golden globes

breakout

ricky gervais

+1,450%

rte live

+70% adele

+60%

The Google Trends report is published weekly by Mindshare Dublin based on search volumes according

to Google Insights. The data is owned and curated by Google, but available for public access.

For more information contact Finian Murphy (finian.murphy@mindshareworld.com) or +353 1 415 0300

kim kardashian

+40%tagged

+40%

Ciarán Norris, Head of Digital

Carlton Screens are now posting the latest running cinema ads on their website. To check out who is advertising in the movies, visit their website here.

1)What is your role in Mindshare? I'm the Head of Digital. I run the specialist digital department and also aim to educate all of Mindshare's staff & clients on the opportunities that digital marketing offers. I think my most important role is to ensure that digital is thought of as an integral part of any comms plan, rather than a silo that just gets the budget left over when other channels have been finalised.

2)What media developments are you keeping an eye on?

I'm interested in how different technologies and consumer behaviours are converging, such as the rise of social TV (where people use social platforms to discuss TV in real-time); the way that the rise of games consoles aimed at family audiences (Wii, Kinect) and social/casual games (Farmville, Angry Birds) are changing the notion of what constitutes a 'gamer'; and also whether developments such as location based services (Foursquare, Facebook Places) will actually become mainstream. My feeling is no, or at least not in their current form.

3)What's your favorite recent campaign? I think that Mindshare London's award winning work for First Direct was brilliant: simple, brave, and most importantly, effective.

4)To Tweet or not to Tweet? I have been known to tweet on occasion. I joined back in March 2007, but didn't 'get it' for nearly a year. Since then I've become a huge fan, though my own interaction with the service veers from addict to cold turkey.

+6

+2

NEW

-2

-1

fantasy football

+140%

new star signs

paul cezanne

star signs

black swan

michaela mcar...

fantasy football

premier league

myp2p

cao

aerlingus.ie

donedeal

rip.ie

Trending in Dublin this Week

Box Office Weekend

Thanks to Carlton Screens

1. The Green Hornet

€218,758

2. The King’s Speech

€200,953

3. Love and Other Drugs

€144,394

4. Gulliver’s Travels

€133,609

5. Little Fockers

€120,802

6. 127 Hours

€117,642

7. The Next Three Days

€106,484

8. Megamind

€48,875

9. Conviction

€45,129

10.The Way Back

€38,581

-3

0

0

+1

NEW

Reckitt B

enckise

r

Johnson&

Johnson

P&G

O2 Ireland

Danone

Cost Plus

Sofas

Unilever

Ireland Ford

Eircom

485496514593614673703

1,1011,158

TV News

HW + CH (Multichannel TVRs)

Top Rated Programmes

Adults 15-34 (Multichannel TVRs)

1.Coronation Street is continuing to do well after its

dramatic Tram Crash story line since Christmas.

2.Mrs Brown’s Boys, a new six-part series which is

currently airing on RTÉ One is rating in the Top 10.

The comedy value of this show is perhaps helping

people through the gloomy month of January.

3.Raw is back on RTE 1 and following on from success

last year the show is once again rating well.

Operation Transformation has also returned to our

screens. This time, the whole nation is getting involved.

4. TV3‘s Take Me Out - the humorous dating show - is

holding its audience since the began. It is currently

their 3rd most popular show online.

Top TV Advertisers 3rd - 9th Jan 2011

O2 Prepay

Cost Plus

Sofas

Aviva Health

UPC Tri

ple Play

Sky Brand

Innocen

t Smoothies

Nicoret

te Gene

ral

Harvey N

orman

Toyata Car Range

Charleville

Cheese

279302321327345366395469506

673Top 10 Brands 3rd - 9th Jan 2011

The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data.

For more information contact Jill Robinson (jill.robinson@mindshareworld.com) or +353 1 415 0300

Coronation Street 20

Grey's Anatomy

Eastenders

Fair City

Emmerdale 2011

The Late Late Show

Raw

Operation Transformation

Mrs Brown's Boys

RTE News 9 9.19.69.79.910.010.3

12.312.613.0

14.4

Sponsorship OpportunitiesThis September, New Zealand host the Rugby World Cup 2011. RTÉ will be broadcasting the live action across TV and radio. Advertisers have the opportunity to secure airtime on RTE across these platforms.

RTÉ media sales are currently seeking a sponsor for their House strand for 2011. Room to Improve returns in

September, while a brand-new interior design series Roomers launches this March.

Formula 1 on RTE is an exciting opportunity that has also become available for sponsorship. €250K is the asking price for the full sponsorship with stings on all the Formula 1 output across TV, radio and online.

Coronation Street 20

Mrs. Brown’s Boys

The Late Late Show

Fair City

Eastenders

RTE News 9

Raw

Operation Transformation

Grey’s Anatomy

Saturday Night Show 16.417.0

18.719.019.019.3

21.122.722.723.1