Mind Map with Ideas for my magazine

Thomas SpinkCandidate number: 2130

Name and Font Idea’s for magazine

Candidate name: Thomas SpinkCandidate Number: 2130

• This name is a very good name to use for an R&B magazine. I feel this is because it is bold and makes a statement. This denotes power and authority which relates to the artists in the genre and also the audience who wish to gain power in society by copying the way these artists act and dress.

• The $$ s’ denote the idea of money which again is related heavily to the genre as man of the artists write their lyrics around earning money and making sure that they become rich and famous.

• The style of the font is bold and stands out on a page. I felt this was important as my magazine of inspiration, ‘VIBE’, has plain yet bold text. This allows ‘VIBE’ to stand out from other hip-hop magazines like ‘XXL’ as the audience will take more notice of their cover and the name on the front.

• The reason that I thought this was a good name for the magazine is because it creates a clear statement as to what the magazine is. This makes it easy for customers to identify what our magazine is about and allow us to target the people we want to buy this magazine.

• The font style of the magazine has been done purposely in order for the words in the mast head to stand out on the page. The fact that the words are underlined connotes the impression of importance and status like the impression many of the artists in the genre give off themselves. Relating it to the artists of the genre creates more of an appeal to the audience and would help to encourage more sales of the magazine.

• The font is also neat giving it an eloquence and attractiveness to customers, possibly encouraging them to buy.

• Creates clear target audience for R&B fans • Connotes popular and trendy. The fact that it is popular and trendy will

attract people of the targeted age (16-25). • The fact the name connotes popularity, shows to the audience that the

magazine is current and hip meaning more people would be inclined to buy it.

• ‘THE DROP’ also links well to the genre as the R&B genre is currently creating a big ‘Drop’ around the music industry with its growing popularity due to rising stars ,like Frank Ocean . It is also becoming a large influence on the public, with many artists influencing the way people dress, speak and even act to one another.

• The font is a graffiti style which helps relate back to the streets where many of the famous artists in the genre grew up and so the audience will be able to relate the magazine back to the artists themselves.

Ideas for props

Ideas for inspiration and props

Celebrity Inspiration

• Frank Ocean• Kendrick Lamar• Usher • The Weekend I chose these celebrities because for me, they are not only some of my favourite artists but also I feel that they are the best fit for my generic R&B artist front cover star. Not only because of their unique voices but also because they have the perfect look needed of black skin and very cool and individual style. This helps it to relate to the social climbers target audience that I have. As well as this they are also well known and so fans of the genre would recognise them and therefore my magazine as they create a large star appeal for it.

Brand Identity

Ideas for Brand Identification

Social Media-Social media, mainly on front cover and contents page makes sure that the audience sees that they have Twitter or Facebook pages in which updates can be posted. This would be mainly something for the readers to keep on top of the magazine updates.

Strapline-A consistent strapline throughout the course of releasing the magazines will create a brand recognition. This is because it gives readers a consistent slogan that they can remember your magazine by.

Advertisement-Having consistent advertisement of products that are commonly associated with the lifestyle of an R&B artist. This will include things such as expensive jewellery, cars and expensive clothing such as Versace and Gucci.

Web Address-The presence of a web address on the majority of pages on the magazine will help to build the brand identity of the magazine. It will be seen on most pages and therefore people may be more likely to look at it and get pulled into the content of the magazine and the website.