#MINBOUND: An introduction to Inbound Marketing and Tools

MINBOUND 2015An Introduction to Inbound

Marketing and Tools

Donna Arriaga@DonnaArriaga

Senior Inbound Marketing StrategistDenamico

70%ZMOT

“Great Website”What makes a...

?

Inbound Marketing

Answering your audience’s questions and providing helpful

information is at the heart of

But this is one of the most prolific marketing models.

They Ask,You Answer.

...create a culture of listeners and teachers.

inbound requires the right framework, and the right tools

The Inbound Methodology

making it all fit together beautifully...

5 Essential Pieces


1. The right target audience


2. The right people to get the job done


3. The right organizational culture


4. The right toolbox


5. Time, consistency and dedication

Inbound Resources

Become Inbound CertifiedHubSpot offers a free inbound digital marketing course and certification http://academy.hubspot.com/inbound-certification

Twin Cities HubSpot User Group (TC HUG)The TC HUG is a community of local Inbound Marketers that comes together to learn tips, tools and tricks for maximizing HubSpot use and strengthening overall inbound marketing efforts. Find the TC HUG on LinkedIn and Eventbrite.

Inbound Resource LibraryA complete collection of inbound-related ebooks, templates and reports available free for download https://library.hubspot.com

http://academy.hubspot.com/inbound-certification

https://library.hubspot.com/

#MINBOUND: An introduction to Inbound Marketing and Tools

Marketing

Transcript of #MINBOUND: An introduction to Inbound Marketing and Tools