Milestone 3 - Presentation

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A Night Out Coming soon to iOS Brought to you by The Alexa Group LLC

Transcript of Milestone 3 - Presentation

A Night OutComing soon to iOS

Brought to you by The Alexa Group LLC

"A Night Out" is an app that helps facilitate groups of friends to meet and network with other groups of friends, for a night out.

With our user-friendly and innovative app, individuals can meet within the safety of a group, creating a potential for new friendships and relationships.

Our Team

Peter Shleykher: Design

Joseph Franzese: Creative and Management (Ag LLC)Kevin Kimick: Creative

and Management (Ag LLC)

Cristian Rivera: Registered Apple Developer

Solutions

1. Safety● Physical - "Safety in Numbers"● Online - Dropigee security

2. Dating Taboo● We are changing the conversation

3. The Reality● Singles look to engage in groups

Market

18-20 - College House Parties + Non-Alcoholic Events

21-35 = CORE MARKET● 600,000 college students in NYC alone

Singles in this age range, especially college students, will be the focus of the app seeing as how this range would be the ones who would enjoy "a night out." The possibilities are endless.

Key Competitors

Tinder Grouper

● Our app is faster

● No user fee

Financials

Member investment = Time

Server fees, Dropigee.com = $400/month

Optimal Marketing Budget = $6000/month

Our Ask = Not that much● Low Risk, High Reward

Marketing Strategy

Advantage: 8 different colleges attended between 4

Social Media - Twitter, Facebook, Instagram, Tumblr

College promotion

Bar / Restaurant / Club / Sporting Event / Party

LAUNCH PARTY!!

Bottom Line

Real World Scenario

Innovation Plans● Within App

○ Ladies Choice● New Apps and Products

Humans are fundamentally social + limitless potential of social media