Business Internode Network(BIN) Milestone Presentation CS410

Business Internode Network(BIN)

Milestone PresentationCS410

Steve SimmonsRobert BittleRussell PrattKevin TindallBruce ModesAndrew Miller

Tyler Wood

Outline Introduction – Our team Define the problem and its characteristics Current solutions/competition Our solution Customer, marketing plan, ROI Management plan Milestones/Deliverables, and budget by

phase RiskNovember 19, 2008 2Business Internode Network

The Problem Businesses and local governments in

metropolitan areas lack an effective means to communicate and coordinate events.

November 19, 2008 3Business Internode Network

Without BIN


Problem Effects Businesses miss opportunities to connect

with potential customers Maximum revenue not realized Less tax revenue for local government

Uncoordinated metropolitan areas seem less vibrant Less appeal to customers


Solution Goals The Business Internode Network(BIN) will:

Provide a forum for business-to-business communication

Help increase revenue for all participating businesses

Provide an easy to use front end system for tourists, business people, and locals

Retain information on previous events, allowing them to be more easily coordinated in the future

Enhance the “hot spot” status of some areas, while creating “hot spots” in others


With BIN


Ways to Connect


Basic Data Flow


Business owner’s view of events


User’s view of events


Operational Overview


Items Included Software

Software to manage the database Website interface for tourists Application interface for businesses

Hardware Common Web/Database Server


Items Not Included Internet connectivity Desktop to run BIN database interface

application


Present primary customer with a working prototype of BIN, demonstrating: Event mining from existing sources Inter-business communication

capabilities New event uploading capabilities Event information presented to end-

user Ease of use

Marketing Plan


Customers Primary customer base: local governments of

metropolitan areas Secondary customer base: businesses in

metropolitan areas Present target customer is Town Center, Virginia

Beach


Customer Profile Virginia Beach

Recently spent $150,000 on “Gift of Tourism” ad campaign

Virginia Beach 2007 spending Almost $67 million in tourism related expenditures to

attract new and repeat visitors/provide additional services to locals

Tourism related expenditures in 2007 provided 17.7% net return on investment

Sources: http://hamptonroads.com/2008/06/virginia-beach-rolling-out-new-tourism-campaign-locals?page=3Yochum, Gilbert R., & Agarwal, Vinod B. (2008) 2007 Virginia Beach Tourism Economic Impact Study


Encouraging Tourism Is Vital

Source: Yochum, Gilbert R., & Agarwal, Vinod B. (2008) 2007 Virginia Beach Tourism Economic Impact Study


Virginia Beach 2007-08 Fiscal Year Revenue

Source: http://www.vbgov.com/file_source/dept/mgmtsvcs/FY%202007-08%20Amended%20Resource%20Management%20Plan/City%20Council%20Questions/attachment16.pdf


ROI for Business Easy to use system for coordinating events

with other businesses Allows customer base sharingHelps increase revenue for participating

businessesAllows for cooperative marketing and

promotion in metropolitan areas


ROI for Government Increased tax revenue from increased

business profits Improved tourist experience will help

increase repeat visitors Easy to use system for event coordination


Competition

Individual Advertisement

(TV, radio, newspaper,

fliers)

Community Websites (i.e.

hamptonroads.com) Consulting Firms

Business Internode Network

Provide Individual Establishment Marketing X X X X

Provide Multiple Establishment Marketing X X

Facilitate Inter-business Communication X

Facilitate Business-Government Communication

X X

Provide Historical Information X


Management Plan


Work Breakdown Structure Tree


Phase 0 Organization Chart


Phase 0 Major Milestones Project Website Major Functional Component Diagrams Feasibility Presentation Work Breakdown Structure Milestone Presentation Funding Agency Development and Management Plans SBIR Presentation


Phase 0 Schedule


Phase 1 Staff BudgetPhase 1

Position Type Quantity Hours Rate Total

Documentation Specialist Student 1 100 $ 15 $ 1,500

Financial Director Student 1 100 $ 15 $ 1,500

Marketing Director Student 1 150 $ 15 $ 2,250

Hardware Manager Student 1 80 $ 15 $ 1,200

Project Manager Student 1 200 $ 15 $ 3,000

Risk Director Student 1 60 $ 15 $ 900

Software Manager Student 1 200 $ 15 $ 3,000

Web Developer Student 1 200 $ 15 $ 3,000

Database Designer Student 1 200 $ 15 $ 3,000

Total Cost $19,350

40% Overhead $ 7,740

Total Phase 1 Staffing Budget $27,090 November 19, 2008 29Business Internode Network

Phase 1 Resource BudgetDescription Quantity Cost

MySQL 1 Free

PHP 1 Free

Dell Server (4 cores) 1 $1,161.00

Windows Server Standard Edition

1 $1,199.00

User Workstation 4 $2,756.00

Workstation Monitor 8 $1,272.00

TOTAL $6,388.00

Sources: http://www.dell.com, http://www.microsoft.com


Phase 1 Major Milestones Requirements List Prototype Test Plan Product and Prototype User Manuals SBIR II Grant Proposal Develop Environment Requirements Prototype Development and Demonstration Test and Acceptance Demonstration SBIR Plan Update Documentation


Phase 1 Schedule



Position Salary Quantity Hours Rate Total

Documentation Specialist $17,000 1 550 $8 $ 4,400

Financial Director $101,700 1 120 $48 $ 5,760

Marketing Manager $85,500 1 200 $41 $ 8,200

HR Manager $109,700 1 180 $52 $ 9,360

Project Manager $83,700 1 140 $40 $ 5,600

QA Engineer $67,100 1 500 $32 $ 16,000

Risk Management Director $125,900 1 100 $60 $ 6,000

Software Engineer $73,100 1 450 $35 $ 15,750

Software Design Director $112,800 1 350 $54 $ 18,900

IT Manager $87,000 1 120 $41 $ 4,920

Web Developer $66,300 3 800 $31 $ 74,400

Database Administrator $80,600 1 400 $38 $ 15,200

Database Programmer $55,000 1 800 $26 $ 20,800

Total Cost $ 205,290

40% Overhead $ 82,110

Total Phase 2 Staffing Budget $ 287,400

Source: www.salary.com


Phase 2 Resource BudgetDescription Quantity Total Cost

MySQL 1 Free

PHP 1 Free

Perl 1 Free



3 $3,597.00


Workstation Monitor 4 $636.00

TOTAL $9,094.00

Sources: http://www.dell.com, http://www.microsoft.com


Phase 2 Major Milestones Product Specification Review Test Plan Product User Manuals Funding Product Development Testing Documentation Updates


Phase 2 Schedule



Position Quantity Hours Salary Rate Total

Customer Service Representatives 3 2,000 $ 30,400 $ 14 $84,000

Financial Director 1 300 $101,700 $ 48 $14,400

IT Manager 1 100 $ 87,000 $ 41 $4,100

HR Manager 1 550 $109,700 $ 52 $28,600

Marketing Director 1 1,200 $ 99,900 $ 48 $57,600

Project Manager 1 1,400 $ 83,700 $ 40 $56,000

QA Engineer 1 350 $ 61,700 $ 29 $10,150

Software Engineer 1 400 $ 73,100 $ 35 $14,000

Software Design Director 1 400 $112,800 $ 54 $21,600

Web Developer 1 1,000 $ 66,300 $ 31 $31,000

Database Administrator 1 1,500 $ 80,600 $ 38 $57,000

Total Cost $ 378,450

40% Overhead $ 151,380

Total Annual Phase 3 Staffing Budget $ 529,830 Source: www.salary.com


Phase 3 Resource BudgetDescription Quantity Total Cost

MySQL 1 Free

PHP 1 Free

Perl 1 Free



2 $2,398.00


Workstation Monitor 8 $1,272.00

TOTAL $9,437.00


Phase 3 Milestones Assemble Project Team Production Preparation Procurement Planning

Requirements Solicitation Contracting Financial Tracking Marketing Website


Phase 3 Schedule


Out Years Staff BudgetOut Years

Position Quantity Hours Salary Rate Total

Customer Service Representatives 3 2,000 $30,400 $14 $84,000

Financial Director 1 300 $101,700 $47 $14,100

IT Manager 1 100 $87,000 $40 $4,000

HR Manager 1 550 $109,700 $50 $27,500

Project Manager 1 200 $83,700 $38 $7,600

QA Engineer 1 350 $61,700 $28 $9,800

Software Engineer 1 200 $73,100 $33 $6,600

Web Developer 1 200 $66,300 $30 $6,000

Database Administrator 1 200 $80,600 $37 $7,400

Total Cost $167,000

40% Overhead $66,800

Total Annual Phase 3 Staffing Budget $233,800


Staff Resources Phase Total

Phase 1 $27,090 $6,388 $33,478

Phase 2 $287,400 $9,094 $296,494

Phase 3 $529,830 $9,437 $539,267

Total $844,320 $24,919 $869,239

Out Years(Annual) $233,800

Project Budget Summary


Break Even AnalysisCosts Charge City Charge Business(Monthly) # of Businesses

Year 1 529800 250000 45 200 -171800Year 2 233800 45 400 -189600Year 3 233800 45 600 -99400Year 4 233800 45 800 98800Year 5 233800 45 1000 405000


Funding

source: http://www.grants.gov

SBIR funding agency: Economic Development Administration

Phase 1: up to $100,000 Phase 2: up to $750,000

Phase 3: Small business loan Subscriber revenue Venture capital investments


Evaluation Plan Time

-Measured against baseline project plan Cost

-Measured against budget plan by phase Scope

-Measured against requirements document Quality

-Measured by government and business adoption rates and communication rates


Risk Management Plan Identify potential project risks Identify project phase of each risk Determine probability and impact of risks Eliminate or mitigate risks Reevaluate risks in each phase of project Detect new risks as they arise


Risks Companies not cooperating - For this to work,

companies must agree to cooperate with each other

Security – Access must be secure Data integrity – Information gathered must be

accurate and up to date Ease of use – Interface must be easy for end

users to operate


Impact of Risks

Impact

5 4 A 3 C B 2 D

1

1 2 3 4 5

Probability

Risk Mitigation

ABusinesses not cooperating

Less work needed with data harvesting

B Security

Access control list &autentication

C Data integrity

Data Harvesting from reliable calendars

D Ease of use

Beta Testing &User friendly website


Conclusion Would provide easy to use system for

event coordination Increased business profits Increased tax revenue

Easy to implement with existing technologies

Risks manageable with proper design BIN fits in with current trend of creating

smaller coordinated business districts (town centers)


35th Annual Virginia Beach Neptune Festival (2008) http://www.neptunefestival.com/about_us_facts.php

Yochum, Gilbert R., & Agarwal, Vinod B. (2008) 2007 Virginia Beach Tourism Economic Impact Study

2007 – 2008 Beach Budget (2008) http://www.vbgov.com/file_source/dept/mgmtsvcs/FY%202007-08%20Amended%20Resource%20Management%20Plan/City%20Council%20Questions/attachment16.pdf

Quinn, Richard (2008) Virginia Beach Rolling Out New Ad Campaign - For Localshttp://hamptonroads.com/2008/06/virginia-beach-rolling-out-new-tourism-campaign-locals?page=3

http://www.dell.com http://www.microsoft.com http://www.grants.gov

References


Business Internode Network(BIN) Milestone Presentation CS410

Documents

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