Migros and LeShop.ch
-
Upload
dasha-chizhova -
Category
Education
-
view
89 -
download
2
description
Transcript of Migros and LeShop.ch
Migros and LeShop.ch
Subject: Strategic Management
Professor: Pablo Hafner Presented by: Daria
Chizhova16.09.2011
Table of Content Migros
Story and Facts
LeShop.ch
Story and Facts
Migros + LeShop = Added Value
Migros (1)
One of the largest Swiss enterprises, its largest supermarket chain and largest employer
The name comes from the French "mi" for half or mid-way and "gros", which means wholesale
Migros was founded in 1925 in Zürich as a private enterprise by Gottlieb Duttweiler
Migros sells neither alcoholic beverages nor cigarettes in its flagship supermarkets
Migros does not stock pornographic magazines of any level of explicitness
Migros (2) Migros – supermarkets
LeShop.ch Migrol – petrol stations
M-electronics – electronics retail stores and internet music download service
OBI – Do it yourself stores
FitnessPark – fitness centres
Do it+Garden Migros – Do it yourself stores
Micasa – furniture stores
MigrosBank – bank (it is the fifth-largest in Switzerland)
Golfpark – public golf courses
Change Migros – currency exchange
Ex Libris – bookshops
Migros Klubschule – adult education centres
SportXX – sports shops
Eurocentres – language schools
Chocolat Frey – chocolate manufacture
Migros Magazin – the company's sales magazine
Hotelplan – holidays company
Florissimail – postal flower service
Monte Generoso Railway, railway owned by Migros
Migros (3) To my surprise:
Globus Group became part of Migros in 1997 Interio – furniture stores Globus – department stores Globus Herren – menswear stores Office World – office supplies (not the British
Office Worlds, owned by Staples) Globi – a cartoon character who is mascot of
the Globus Group, often refers as Switzerland's Mickey Mouse
LeShop.ch (1) LeShop.ch was created in 1998, bought by Migros
in 2006
LeShop.ch is one of Europe's largest online grocery stores (groceries and other essentials, articles for home and hobby)
In the first quarter of 2006, the first one to achieve break-even after Great Britain's Tesco.com
LeShop.ch delivers to almost all Swiss regions (around 83% of households)
The majority of customers are young families and professionally active people
LeShop.ch (2) From the beginning of 2010 more
than 12000 types of goods can be order through the Iphone application
LeShop. Ch pursuing ecologically friendly intentions by saving the energy and decreasing the usage of private transport which therefore means the decrease of CO2 emission in the air
With all the saved energy you could support a small city as Sion for a year
h
LeShop.ch as an added value
Turned out that LeShop.ch became an added value for Migros as they Increased the area of operation (more
than 80% of Switzerland with deliveries)
LeShop.ch serves about 50 000 families
Provides them with more than 200 tones of products
Those prefer who don’t like queues or don’t have time to shop during the day
Bibliography http://www.nashagazeta.ch/news/11102
http://www.nashagazeta.ch/node/9006
http://en.wikipedia.org/wiki/Migros
http://en.wikipedia.org/wiki/LeShop.ch
http://www.youtube.com/watch?v=AwAh8KM8swE
Thanks for attention!
Shop and enjoy!
I deserve no questions, please!