Midseason TV Landscape 02-21-13 for TV ONE
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Transcript of Midseason TV Landscape 02-21-13 for TV ONE
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Mid-Season 2013 COMPETITIVE LANDSCAPE
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Mid-Season 2013 COMPETITIVE LANDSCAPE PREVIEW
• AA Characters on Broadcast TV• Broadcast Recap• Cable Recap & Upcoming Series• Syndication Review & Upcoming Series• Emerging Digital landscape • New Viewing Habits• TV ONE “Take-Aways”
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Mid-Season 2013 COMPETITIVE LANDSCAPE
Broadcast Networks
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Fall 2012/2013 Broadcast Review• Series featuring African Americans in lead/co-lead roles
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GOLDEN BOY
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Diversity in African American Representation in Scripted Programs
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HITS
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MISSES
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HITS
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MISSES
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HITS
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MISSES
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HITS
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MISSES
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Hits
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HITS
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Misses
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MISSES
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2012/2013 Reality
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Reality
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WINNERS
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Fall 2012 Reality – Losers
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LOSERS
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Winter 2013 Reality
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NEWCOMERS
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Mid-Season Recap• New Comedies battle in crowded environment
• Dramas – Diverse in tone and scope
• No new series are “water-cooler” breakouts
• No new reality break-out hits
• Live +7 Ratings & Digital influence
• Diverse Representation of AA Characters
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Fall 2012/2013CABLE
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2012/2013 - CABLE
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TV ONE COMPETITIVE SPACE
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COMPETITIVE CABLE PROGRAMMING
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HITS
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COMPETITIVE CABLE PROGRAMMING
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MISSES
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COMPETITIVE CABLE PROGRAMMING
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UPCOMING KEY SERIES
Tyler Perry’s
Love Thy Neighbor
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COMPETITIVE CABLE PROGRAMMING
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UPCOMING KEY SERIES
Lifetime’s
Preacher’s Daughter’s
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2012 Cable Review• Aspire launched airing classic AA TV Series & Specials• Revolt still to launch in 2013• More non-AA targeted networks expanding into AA
content• Scripted success• Reality series finds success in “sub-cultures”
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2012/2013SYNDICATION
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DIGITAL CONTENT
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ONE LIFE TO LIVE & ALL MY CHILDREN HULU, HULU PLUS, ITUNES
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NETFLIX ORIGINAL SERIES
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AMAZON ORIGINAL SERIES
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• ALFHA HOUSE: JOHN GOODMAN & MARK CONSUELOS
• “THE ONION” - JEFFREY TAMBOR (SCRIPTED COMEDY)
• “DARK MINIONS” - ANIMATED
• “BROWSERS” FROM “DAILY SHOW” WRITER
• “ZOMBIELAND”
• “THOSE WHO CAN’T” – (SCRIPTED COMEDY)
• “SUPANATURAL” – ANIMATED DIVAS
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AMAZON
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COMCAST
NEW AGREEMENT ALLOWS CONTENT FROM FOX BROADCAST & CABLE NETS & TV STATIONS TO BE AVAILABLE ON COMCASTS’ TV EVERYWHERE.
INCLUDES: LOCAL NEWS, MOVIES, NEXT-DAY FULL EPISODE STREAMING
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DIGITAL RECAP
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• CONTENT WITH KNOWN NAMES/BRANDS
• STREAMING SERVICES MAKING SIGNIFICANT INVESTMENT IN ORIGINAL CONTENT
• MORE IMMEDIATE CONTENT REFRESH
• BROADCAST AND PREMIUM CABLE NETS CONTINUE TO UTILIZE DIGITAL PLATFORMS
• WEB ENABLED DEVICES MAKING CONSUMERS MORE COMFORTABLE WITH DIGITAL CONTENT
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CHANGING VIEWING HABITS
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• L+7 VIEWING
• ENCORE AIRINGS
• VOD
• ONLINE/DIGITAL SERVICES
• SOCIAL MEDIA
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COMPETITIVE LANDSCAPE RECAP
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• BROACAST SEARCHING FOR NEXT “BIG HIT”
• CABLE IS COMPETITIVE AND BROAD
• SYNDICATION TO STRENGTHEN HOLD ON AA VIEWERS
• DIGITAL CONTENT INVESTMENT IS SERIOUS AND COMPETITIVE
• Live+7 and DIGITAL PLATFORMS ARE “INFLUENCERS” IN RENEWAL PROCESS
• COMPETITIVE LANDSCAPE IS CONSTANTLY CHANGING AND EVOLVING
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SO……
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WHAT DOES ALL THIS MEAN FOR
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• NO CLEAR COMPETITIVE LANES
• AGGRESSIVE ORIGINAL & ACQUIRED PROGRAMMING FOR AN AGGRESSIVE COMPETITIVE ENVIRONMENT
• ALIGN WITH STRONG BRANDS & TALENT
• PLAN FOR MULTI-PLATFORM STRATEGY
• CONTINUE/STRENGTHEN SOCIAL MEDIA PRESENCE
• SCHEDULING & ESTIMATING STRATEGIES FOR A “NON-LIVE” VIEWING ENVIRONMENT
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