Fall 2012 TV Landscape

Broadcast Networks

Fall 2011/2012 Network Recap

# of Scripted Series:

# of Scripted Series Featuring AA Characters:

86

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Fall 2011/2012 Recap• Of those 39 series, 5 of those series featured an African

American in lead/co-lead role

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Fall 2012/2013 Network Preview

# of Scripted Series:

# of Scripted Series Featuring AA Characters:

90

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Fall 2012/2013 Preview• Of those 51 series, 8 feature African Americans in lead/co-lead

roles

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666 Park Ave Guys with Kids

Last Resort Infamous

Fall 2012/2013 Preview• Of the 26 half-hour comedies to air in the fall, 2 feature African

Americans in co-leading roles.

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Guys with Kids

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Comedy

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• Adding comedy blocks to Tuesday (9p-10p) and Friday (8p-9p) nights

• Still looking for solid companion to Modern Family on Wednesdays at 9:30pm (Neighbors)

• Attempting to recreate TGIF franchise night with Last Man Standing and Malibu Country

Drama

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• Abandoned light, comedic serialized dramas (Desperate Housewives, GCB)

• Diverse dramas ranging from traditional soap opera, action and supernatural themes

• Revenge moves to Sundays 9pm to anchor the night

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Comedy

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• Keeps comedy blocks to 2 nights (Monday 8pm-10pm & Thursday 8pm-9pm)

• Freshman hit 2 Broke Girls takes coveted Monday 9pm slot; 2.5 Men moves to Thurs. 8:30pm

• Multi-camera sitcom Partners joins schedule Mondays at 8:30pm

Drama

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• Status quo as procedural dramas dominate the schedule

• The Mentalist moves to Sundays at 10pm

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Comedy

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• Looking to capitalize on hits Raising Hope and New Girl by hammocking new series at 8:30pm & 9:30pm

• Focusing on Tuesday as comedy destination

Drama

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• The Mob Doctor scheduled Monday at 9pm to absorb House viewers

• SciFi/fantasy Fridays

• Midseason – The Following airs Monday at 9pm

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Comedy

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• Four nights of comedy (Tues, Wed, Thurs, Friday)

• Comedies focus on workplace & non-traditional families

• Guys with Kids is only sitcom with AA co-lead

Drama

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• Two new dramas launch on fall schedule

• Revolution targeted to have “Lost” type appeal

• Chicago Fire is in the tradition of classic NBC dramas, ER, Third Watch

• Midseason - Infamous stars Meagan Good

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Drama

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• Continues focus on young-adult female driven dramas

• New entries Arrow and Beauty and the Beast are ambitious in that they hope to modernize two classic stories

• Midseason- eagerly anticipated Sex & the City prequel, The Carrie Diaries

Fall 2012/2013 Reality

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Fall 2012/2013 Reality

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• No new reality entries on fall schedule

• Monday/Tuesday – DWTS vs. The Voice

• Wednesday – Survivor vs. X Factor

• Thursday – X Factor Results

• Friday – America’s Next Top Model

• Sunday – Amazing Race

New Series Recap

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LAST RESORT INFAMOUS 666 PARK AVE GUYS WITH KIDSwww.nbc.com/infamous/video/an-inside-job/1401400/

Fall 2012 Trends• Comedy is back – 5 nights

• Traditional serialized dramas

• Dark, male appeal dramas

• Thursday continues to be a battleground

• Reality programming focused, less expansive

• No African American targeted series

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Fall 2012/2013

CABLE

Fall 2012/2013 - CABLETHERE ARE OVER 100+ CABLE ENTERTAINMENT NETWORKS

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TV ONE COMPETITIVE SPACE

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REVOLT

African American Content Track

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2006 2007 2008 2009

Flavor of Love Flavor of Love Girls: Charm School

Flavor of Love House of Payne

Keyshia Cole I Love NY House of Payne Real Housewives of Atlanta

House of Payne Real Housewives of Atlanta

Toya & Tiny

Keyshia Cole Keyshia Cole Meet the BrownsFrankie & Neffe

African American Content Track

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2010

Basketball Wives

Are We There Yet?

The Real Housewives of Atlanta

Meet The Browns

House of Payne

Toya & TinySouthland

African American Content Track

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2011

2011

Basketball Wives Reed Between the Lines Tia & Tamera

Braxton Family Values Let’s Stay Together Are We There Yet?

Love & Hip Hop Single Ladies Meet the Browns

TI & Tiny: Family Hustle Welcome to Sweetie Pies House of Payne

Toya: A Family Affair For Better or Worse The Real Housewives of Atlanta

The Game Chef Roble & Co Southland

African American Content Track

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2012 Year to DateBasketball Wives Single Ladies Style By June LA Hair

Braxton Family Values Welcome to Sweetie Pies

Kandi Factory Chicagolicious

Love & Hip Hop For Better or Worse House of Payne Love & Hip Hop: Atlanta

TI & Tiny: Family HustleLala’s Full Court

Chef Roble & Co Real Housewives of Atlanta

The Soul Man

The Game Tia & Tamera Family Time Tanisha Gets Married

Reed Between the Lines Are We There Yet?Style By June

Uptown Comic Mary, Mary

Let’s Stay Together Leave it To Niecy Southland Beverly’s Full House

UPCOMING COMPETITIVE PROGRAMMING – KEY SERIES

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Apollo Live (2012/2013)

Don’t Sleep (2012/2013)House Husbands (2012/2013)Second Generation Wayans (2012/2013)The Mathis Project (2012)

UPCOMING COMPETITIVE PROGRAMMING – KEY SERIES

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Welcome to Sweetie Pies (Fall 2012)

The Real Housewives of Atlanta (Jan. 2013)Chef Roble (2012)

Randy Jackson’s Aptitude Test (2012/2013)Basketball Wives (March 2013)

UPCOMING COMPETITIVE PROGRAMMING – KEY SERIES

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Deon Cole’s Black Box (2012)

W. Kamau Bell Project (2012)

Southland (2013)

UPCOMING COMPETITIVE PROGRAMMING – KEY SERIES

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Steel Magnolias (2012)

Braxton Family Values (projected Nov. 2012)Tamar & Vince (2012)

For Better or Worse (35 eps. July 2012)Are We There Yet?

2012 Cable Review• Aspire and Revolt join the AA targeted cable network landscape• More non-AA targeted networks developing AA content• Scripted sitcoms• Reality series generally “ensemble” based• Broadcast pipeline is dry

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