MIDEST, the world's leading industrial subcontracting show
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Transcript of MIDEST, the world's leading industrial subcontracting show
4 > 7 NOVEMBERParis Nord Villepinte - France
www.midest.com
The world’s leading industrial subcontracting show
Join over 1,700
subcontractors, including 40% from abroad, at MIDEST
Meet40,000 professionals
who are looking for your expertise
Benefit from an international
communication campaign
MIDEST is the global platform for sourcing and meetings between customers and subcontractors.
It is the show for forging partnerships and monitoring technology that serves the needs of manufacturers, component suppliers and assemblers looking for face-to-face meetings with solution providers in:
Metal processingProcessing of plastics / rubber / composite materials
Electronics / ElectricalsMicrotechniques
Industrial fastenersSurface treatmentsIndustry servicesWood processing
Industrial maintenance
MIDEST 2013 generated business between: 1,702 exhibitors, 40% of whom were drawn from 37 countries outside France
42,101 professionals, 15% of whom were drawn from 84 countries outside France
92% of exhibitors satisfied*.*Source: 2013 exhibitor survey.
MIDEST,the global show case
for industrial subcontracting
know-how
France
Western Europe
Africa Middle East
Eastern Europe
Asia
Americas
1,023 exhibitors
371 exhibitors
123 exhibitors
112 exhibitors
70 exhibitors
3 exhibitors
1,702EXHIBITORS
from 38 countries
40%of international
exhibitors
11Trade Villages
40national or regional
pavilions
An attractive array of international exhibitors
METAL PROCESSING Fabrication - Screw cutting - Finishing, Surface treatments, Thermal treatments - Industrial fasteners - Foundry - Forging - Special machines - Materials, Semi-finished products - Shaping and cutting metals - Machining
PROCESSING OF PLASTICS, RUBBER, COMPOSITE MATERIALS Injection - Thermoforming - Rotary molding - Extrusion - Machining - Pultrusion…
ELECTRONICS, ELECTRICALS
MICROTECHNIQUES
INDUSTRY SERVICES Design aids, Engineering, Studies - Quality, Monitoring, Measurement, Metrology - Research & Development - Software publishers, Industrial IT - Environment and sustainable development
WOOD PROCESSING
INDUSTRIAL MAINTENANCE Maintenance work - Maintenance equipment and supplies - Publishers of dedicated software (CAMM, EAM, diagnostic aids…)
All of industrial subcontracting’s trades are represented
TOP 5 EXHIBITING COUNTRIES
in sqmFRANCE
1st
ITALY
2nd
SPAIN
3rd
BELGIUM
4thPORTUGAL
5th
MIDEST,a source of business for demanding subcontractors
An average of 1,700 subcontractors, including 40% drawn from some forty countries outside France All sectors of industrial subcontracting and industry services SMEs and major groups.
Who exhibits?
According to the 2013* exhibitors, exhibiting at MIDEST allowed them to: enhance their company image (95%) meet new prospects (93%) develop their network of relationships (90%) diversify their customer base by market or by country (81%).
56% of the useful contacts reported by the exhibitors are new contacts.
92% of the 2013 exhibitors stated that they were satisfied with their participation. 86% were satisfied in relation to their commercial objectives. 72% stated that MIDEST enabled them to gain a good return on their investment. 85% of the 2013 exhibitors stated that they wanted to exhibit in 2014.
Satisfied exhibitors
Go to the Who exhibits? section of www.midest.com for further information
*Source: 2013 exhibitor survey.Figures you can rely on: MIDEST’s figures are audited by the OJS (Office de Justification des Statistiques)
Up to 20 employees
40%from 21 to 50
employees
34%from 51 to 250
employees
23% 4% over 251
employees
Companies of all sizes exhibit at MIDEST
Meet customers looking for
your expertise
CUSTOMERS FROM ALL SECTORS OF ACTIVITY
Mechanical structures 16% Automotive 12% Steel / Metallurgy 11% Aerospace 7% Engineering 6% Design offices 6% Industrial maintenance 4% Electrical assemblies 4% Electronics 4% Energy / Nuclear 4% Accessories / Luxury goods 3% Railway equipment 3% Building / Public works 3% Chemicals and related products 2% Health / Medical 2% Machine tools 2% Food industry 2% Packaging 1% Environment 1% Furniture 1% Administration / Local authorities 1% Armaments 1% Telecommunications 1%
VISITORS WHO GENERATE
BUSINESSdrawn from decision making departments
Source: Midest 2013
Other 6%
Maintenance 3%
Quality/Methods 4%
Design offices 7%
R&D 11%
Technical/Production 10%
Marketing/Sales 21%
Purchasing 19%
General management 19%
Europe 72%(excl. France)
Africa 16%
Asia 10%
Americas 2%
TARGET YOUR NEW MARKETS
42,101 professionalsfrom 85 countries
Source: Midest 2013
MIDEST 2013 visitor
The 2013 visitors* felt that visiting MIDEST allowed them to: identify new subcontractors (98%) find answers to their sourcing needs (98%) learn about new processes and materials (92%) meet high level exhibitors (91%)
Demanding customers planning projects
Who visits?
An average of 40,000 professionals, including 16% drawn from around 80 countries apart from France. Customers from all sectors of activity.
TOP 5 COUNTRIES FOR VISITORS
FRANCE
1st
BELGIUM
2nd
SPAIN
3rd
ITALY
4thGERMANY
5th
3M France / General Electric (Power Conversion,
Energy, Healthcare…) / Tetra Pak / Alcatel Lucent / Alkan / Total Lubrifiants / Alstom (Grid, Power Service, Thermal
Services, Transport…) / Strahman Valves France / Groupe IPI - Pompes Pollard / Sanofi / ArcelorMittal / Areva / Armée de l’Air / Babyliss SA – Cuisinart / Umicore / Valeo /
Messier Bugatti Dowty / BE Aerospace / Xerox / Belrobotics / Poclain (Hydraulics, Vehicules…) /BIC (Ecriture, Rasoirs…) / Bouygues / Tata Steel France / Bubendorff / Canon / ThyssenKrupp Materials
France / Caterpillar / CEA / Cegelec / Chanel / Volkswagen Group / Chopard / Snecma / Zehnder Group / Christofle / Chronopost / Volvo Group / Clairefontaine SA / Clarins / CNRS / Vinci / Cocteau Musical Instruments /
Cofely Endel / Comex Nucleaire / Continental Automotive / GDF Suez / Dassault Aviation / De Dietrich / Valinox Nucléaire / Decathlon (Oxylane, Strenfit…) / Disneyland Paris / Dura Automotive Systems / Saint-Gobain (Coating
Solutions, Emballage…) / EADS Astrium / Eiffage Energie / ECE Zodiac Aerospace / Emirates National Petroleum Services / Groupe Hutchinson / Essilor / Tissot Industrie / Eurocopter / Eurocryospace / Parfums Christian Dior / Exxon Mobil / Faiveley Transport / Figeac Aero / Louis Vuitton / Akzo Nobel / Michelin / Faurecia Automotive Seating / Air Liquide (Advanced Technologies, Welding, Medical Systems…) / Fives (Cinetic, Cryogenie, Industries, Nordon…) / Halla Visteon Climate Control / Henkel Technologies / Hispano-Suiza / Honeywell / Horse Dental Equipment / Inergy Automotive / Ingersoll Rand / Institut de Physique Nucléaire / Johnson Controls /
L’Oréal / Legrand France / Leroy Merlin / Lisi Automotive / Milton Roy Europe / Ministère de la Défense / Nexans / Oberthur Technologies / Parker Hannifin / PSA Peugeot Citroën / Qualicosmetics / Brioche Pasquier / Toyota /
Point P / Radiall / RATP / Renault (Sport, Technocentre, Trucks,…) / Rolex SA / Safeorthopaedics / Safran / Electrolux Laundry Systems / Samson Regulation SA / Schlumberger / Schneider
Electric / Segula / Sepro Robotique / Siemens / SKF France / Thales (Air Systems, Alenia Space, Communications & Security, Cryogenie, Optronique, Training &
Simulation, Underwater Systems…) / Titan Aviation / Trelleborg / Triumph / Tyco Electronics / Vallourec / Veolia / Visteon /
Wurth Industrie France / Airbus…
94% of visitors in 2013 stated that they were satisfied with their participation.*
Major European customers visit MIDEST
8 in 10 visitors
search for their subcontractors
by visiting trade shows
1 in 2 visitors
has final decision making power regarding purchases
or orders and 1 in 3 is a specifier
35%of visitors in 2013 were new visitors
You want to target certain customers as a priority?
Set up meetings with them through the business meetings programme organized by b2fair – Business to Fairs®
Go to the Who visits? section of www.midest.com for further information
*Source: 2013 visitor survey.Figures you can rely on: MIDEST’s figures are audited by the OJS (Office de Justification des Statistiques)
Benefit from an international communication
campaign
Interested journalists and more and more coverage 118 journalists from the trade and business press visited the show. 16 came from outside France. 896 articles published in 410 newspapers and magazines, and 32 broadcasted items (figures correct as of 30/01/2014).
Efficient marketing actions
Targeted databases: a targeted list of over 300,000 professionals from the Reed Exhibitions group behavioural databases 400,000 contacts from the databases of our press partners
Actions towards customers from all sectors of activity: 425,000 invitations sent to customers 120,000 copies of the Show Newspaper 6,000 VIP badges sent to major customers and component suppliers Over 1 million sector newsletters sent out on the basis of the declared fields of interest of customers 5,000 phone calls made in 2013 to major customers.
Dynamic social networks: A Viadeo and a LinkedIn group gathering customers and subcontractors Over 1,000 followers (manufacturers, economists, journalists…) @MidestParis on Twitter.
Go to the Show communication section of www.midest.com for further information
An extensive international advertising campaign
554 advertisements, including 201 international ones, in the trade press (+50% since 2010).
708 banners on web sites visited by your customers and prospects (+60% since 2010).
270
344 (+27%)369 (+7%)
431 (+17%)
2008
20092010
2011
495 (+15%)
554 (+12%)
2012
2013
444
603 (+36%)
2010
2011
686 (+14%)708 (+3%)
2012
2013
2,400,000 page impressions (+10% v. 2012) 50% of visits between January and September, outside the show period.
For 1 in 4 visitors the www.midest.com web site is their leading source of information for finding subcontractors.
www.midest.com, a year-long presence to maintain contact with customers
Go to the Web site section of www.midest.com for further information
The MIDEST web site is a sourcing platform used throughout the year
An effective and simple tool for highlighting your know-how throughout the year
Your secure Exhibitor Portal on www.midest.com allows you to conveniently manage all aspects of your participation, to list your fields of expertise free of charge (contact details, free text, 10 activities, 10 customer markets, photos…) and to update the information at any time in the course of the year.
The 2013 exhibitors were really pleased with the Exhibitor Portal’s functions**: Satisfaction with online registration for the printed catalogue: 94% Satisfaction with registration for the Internet catalogue: 96% Satisfaction with the detailed presentation page: 98%
Significantly more visitors to the site*
OVER
350,000 VISITS
(+21% v. 2012)
97%OF VISITORS
are satisfied withwww.midest.com
2013
2012
2011
2010
2009
2008
351 399 (+21%)
291 027 (+11%)
263 372 (+25%)
209 967 (-)
210 096 (+18%)
177 525 (+24%)
*AT Internet certified figures.**Source: 2013 Exhibitor survey.
Events and toolsto boost
your visibility A Participation Pack for effective communication with your customers and prospects: catalogue and mobile app entries, invitations, VIP badges…
Communication Packs to increase the impact of your presence at the best possible rate (packages from €450)
Effective tools to suit your needs and budget: advertising pages in the Show Newspaper or the catalogue, e-mails targeted at customers that match your selection criteria, web site banners, your logo on the show plans…
Communication packages tailored to your goals
The MIDEST Awards highlight your excellence
Enter for the MIDEST Awards (over 115 articles appeared in the press and the Internet in 2013) at no cost to yourself and show off your know-how, your internal organization, your international development, your profitable collaborations or your outstanding implementations to your customers and the press.
A conference programme and TV studio to add value to your participation
Present your know-how to a captive audience by giving a lecture or staging a broadcast from the TV studio. Every year more than 1,500 visitors attend such events.
Go to the Events and Your communication tools sections on www.midest.com for further information
Taking part in a trade show is an important event and nothing should be left to chance.Throughout the year the MIDEST team will work alongside you before, during and after the show to smooth your way and to optimize your participation in the show.
Over 9 in 10 exhibitors were satisfied: with their contacts with the show team with the guidance received in preparing and fitting out their stands with the guidance about using the communication tools.
MIDEST & Youyour personalized guide
Go to the Midest & You section of www.midest.com for further information
*Source: 2013 Exhibitor survey.
With the support of:
The world’s leading industrial subcontracting show
4 > 7 NOVEMBER 2014
INTERESTED IN EXHIBITING? OUR TEAM IS WAITING TO HEAR FROM YOU
Tel.: +33 (0)1 47 56 50 55 E-mail: [email protected] go to www.midest.com, “Your stand“ section
Reed Expositions France / MIDEST: 52-54, quai de Dion Bouton - CS 80001 - 92806 Puteaux Cedex - France
www.midest.com
Midest 2014: a Reed Exhibitions Group showReed Exhibitions offers you the support of a leading international group and the world’s number one trade show organizer
(44 sectors of activity in 41 countries, across 500 events including 50 in France).