Mid-Year 2013 Marketing Blog Metrics uberla
1
Referrals – 37.7% Top Pages Conversion Two major hit posts. 1. Death of the Social Media Strategist 2. HUMOR: Final Tweets of Boston Views of the contact page do not equal conversions, but they do equal opportunity for business. The eBook is getting almost no love. Update it or get rid of it. 1. Twitter – 34% 2. Facebook – 23% 3. LinkedIn – 12% Mid-Year 2013 Marketing Blog Metrics The goal of “conversions” doesn’t apply to uber.la, but it’s important to look at how many people are visiting the Contact page to understand if I am capturing their interest. Goals: Build authority, generate leads, help people learn social media. Serve as an interactive example of my social media work (content, metrics, strategy) John McElhenney / http://uber.la CC 2013, share with attribution
-
Upload
john-mcelhenney -
Category
Business
-
view
136 -
download
0
description
Get the complete post at : http://uber.la/2013/05/mid-year-metrics-2013/ Looking at blogging as a marketing and business strategy. Exposing and examining my own metrics is a way of sharing my process and knowledge. Here's what's working and what's not. John McElhenney / @jmacofearth
Transcript of Mid-Year 2013 Marketing Blog Metrics uberla
Referrals – 37.7% Top Pages Conversion
Two major hit posts.1. Death of the Social Media Strategist2. HUMOR: Final Tweets of Boston Bombing Suspect
Views of the contact page do not equal conversions, but they do equal opportunity for business.
The eBook is getting almost no love. Update it or get rid of it.
1. Twitter – 34%2. Facebook – 23%3. LinkedIn – 12%
Mid-Year 2013 Marketing Blog MetricsThe goal of “conversions” doesn’t apply to uber.la, but it’s important to look at how many people are visiting the Contact page to understand if I am capturing their interest.
Goals: Build authority, generate leads, help people learn social media. Serve as an interactive example of my social media work (content, metrics,
strategy)
John McElhenney / http://uber.laCC 2013, share with attribution
5-22-13 - @jmacofearth
