The blog blog

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Internet Marketing Recommendation THE BLOG BLOG Amine Mounir 07/25/2012 MKTG 404

Transcript of The blog blog

Internet Marketing Recommendation

THE BLOG BLOG

Amine Mounir

07/25/2012

MKTG 404

THE BLOG

WHO USES SOCIAL MEDIA?

There is a large market in Canada that uses just Facebook

A large majority of people 18-34 use social networking

SOCIAL MEDIA STATISTICS

An increasing amount of people are getting things such as

news, horoscopes and weather from Facebook

THE IMPORTANCE OF BRANDS

There are a wide variety of brands that are liked and followed on Facebook from

many different industries.

- A blog about blogs

- Started for people who, like me, are new to blogs

- Every post, blogs are rated based on content, color scheme, comments

section and overall aesthetic

- Each section is rated out of 5 with an overview of each blog and the URL

for the blog on the top of each post

OVERVIEW

• College/University student

• 23 years old

• Creative

• Funny

• Suburbs

• Parties

• Video games

• Music

PERSONA

BLOG POSTS

FACEBOOK

I was unable to get enough likes to receive Facebook Insights

STATISTICS

Best source of traffic is Facebook as most promotion has been done on it

BUSINESS REVIEW

Visitors mainly from North America although

some from Great Britain and Asia

Almost 2 pages per visit, 95% are new visitors

Average visit duration has gone up over the semester

Bounce rate has gone down slowly

The majority of visitors were new

and acquired through social media

Most of the traffic is referral traffic

(social media, ads)

More than 10% is direct

Very few searched for the Blog Blog

TWITTER

There was a major increase in Twitter followers followed by a sharp decrease

The amount of followers is directly related to the amount of activity on the Twitter page

Activity spikes when a new post is put on the site

SITE TRAFFIC

The most effective traffic sources were Facebook and Blogger

Direct traffic was generated through Facebook referrals most likely

Every post on Reddit generated visitors

A clear cut focus and definition for the blog

Find related blogs and advertise through them

Widen social media exposure by using as many social media sites as possible

Possibly changing the topic of the blog

Broadening the scope of the blog to include ratings for a variety of things

RECOMMENDATIONS

Other blogs (relating to Video Games, Fashion, Etc) were able to attract much

more followers with the same social media exposure

Very hard to define keywords for a blog about blogs

Blog topic was not very interesting, is not marketable

Not very viable for a business

RATIONALE