Microtransactions: A Love Story (part 2)
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Transcript of Microtransactions: A Love Story (part 2)
![Page 1: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/1.jpg)
Microtransactions: A Love Story
![Page 2: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/2.jpg)
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How Do Games Monetize?
• Paid Download• Advertising• Subscriptions• Microtransactions
![Page 3: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/3.jpg)
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How Do Games Monetize?
• Paid Download• Advertising• Subscriptions• Microtransactions
http://bit.ly/MTXlove
![Page 4: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/4.jpg)
Microtransactions: A Love Story
![Page 5: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/5.jpg)
Microtransactions: A Love StoryPart Deux!
![Page 6: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/6.jpg)
Microtransactions: A Love StoryPart Deux!
![Page 7: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/7.jpg)
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Revenue
Lack of Friction
![Page 8: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/8.jpg)
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How Do Games Monetize?
• Paid Download• Advertising• Subscriptions• Microtransactions
![Page 9: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/9.jpg)
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Revenue
Lack of Friction
![Page 10: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/10.jpg)
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Revenue
Lack of Friction
Paid Download
![Page 11: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/11.jpg)
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Revenue
Lack of Friction
Advertising
Paid Download
![Page 12: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/12.jpg)
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Revenue
Lack of Friction
Advertising
Paid Download
S u b s c r i p t i o n s
![Page 13: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/13.jpg)
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Revenue
Lack of Friction
Advertising
M i c r o t r a n s a c t i o n s
Paid Download
S u b s c r i p t i o n s
![Page 14: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/14.jpg)
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F2P vs. MTX
• F2P removes barrier to entry• MTX removes cap on revenue/customer
![Page 15: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/15.jpg)
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Revenue
Lack of Friction
Advertising
M i c r o t r a n s a c t i o n s
Paid Download
S u b s c r i p t i o n s
![Page 16: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/16.jpg)
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Revenue
Lack of Friction
Advertising
M i c r o t r a n s a c t i o n s
Paid Download
S u b s c r i p t i o n s
F2P MTX
![Page 17: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/17.jpg)
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Best Practices
![Page 18: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/18.jpg)
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Best Practices
![Page 19: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/19.jpg)
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What’s Hot in Product?
![Page 20: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/20.jpg)
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Mobile!
![Page 21: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/21.jpg)
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Hotness Timeline
![Page 22: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/22.jpg)
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Hotness Timeline
• Online Core (15 years ago)
![Page 23: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/23.jpg)
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Hotness Timeline
• Online Core (15 years ago)
• Online Casual (10 years ago)
![Page 24: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/24.jpg)
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Hotness Timeline
• Online Core (15 years ago)
• Online Casual (10 years ago)
• Social (5 years ago)
![Page 25: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/25.jpg)
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Hotness Timeline
• Online Core (15 years ago)
• Online Casual (10 years ago)
• Social (5 years ago)
• Mobile (here & now)
![Page 26: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/26.jpg)
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J2EE + Feature Phones
![Page 27: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/27.jpg)
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iOS: Paid Download only
![Page 28: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/28.jpg)
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Hotness Timeline
• Online Core (15 years ago)
• Online Casual (10 years ago)
• Social (5 years ago)
• Mobile (here & now)
![Page 29: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/29.jpg)
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Hotness Timeline
• Online Core (15 years ago)
• Online Casual (10 years ago)
• Social (5 years ago)
• Mobile w/MTX (here & now)
![Page 30: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/30.jpg)
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Hotness Timeline
• Online Core (15 years ago)
• Online Casual (10 years ago)
• Social (5 years ago)
• Mobile w/MTX (here & now)
• What’s next?
![Page 31: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/31.jpg)
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What’s hot in mobile?
![Page 32: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/32.jpg)
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Simulation Games
![Page 33: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/33.jpg)
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Tiny Zoo
Tap Zoo
Zoo Story
Simulation Games
![Page 34: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/34.jpg)
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Tiny Zoo
Tap Zoo
Zoo Story
Tiny Zoo Friends
Tap Zoo 2
Zoo Story 2
Simulation Games
![Page 35: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/35.jpg)
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Zoo Games
![Page 36: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/36.jpg)
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Zoo Games
Zynga’s Dream Zoo
![Page 37: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/37.jpg)
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Cloning
![Page 38: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/38.jpg)
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![Page 39: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/39.jpg)
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Quant
![Page 40: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/40.jpg)
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Clone & Quant
![Page 41: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/41.jpg)
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Endless Runners
![Page 42: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/42.jpg)
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Endless Runners
Temple Run Running Fred Jetpack Joyride
Rope’n’Fly Gravity Guy Robot Unicorn
![Page 43: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/43.jpg)
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Play Gambling
![Page 44: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/44.jpg)
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Play Gambling
Zynga Poker Texas Poker
Card Ace: Casino
Slotomania
![Page 45: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/45.jpg)
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The Medium Is The Message
![Page 46: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/46.jpg)
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![Page 47: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/47.jpg)
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![Page 48: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/48.jpg)
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The Medium Is The Message
![Page 49: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/49.jpg)
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What’s Hot in Mobile
• Simulation Games• Clone & Quant• Endless Runners• Play Gambling• The Medium Is The Message
![Page 50: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/50.jpg)
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What Will Be Hot Soon
![Page 51: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/51.jpg)
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What Will Be Hot Soon
• True Social
![Page 52: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/52.jpg)
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What Will Be Hot Soon
• True Social• Multi-Platform
![Page 53: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/53.jpg)
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What Will Be Hot Soon
• True Social• Multi-Platform • Currency Wars
![Page 54: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/54.jpg)
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What Will Be Hot Soon
• True Social• Multi-Platform • Currency Wars • App TVs
![Page 55: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/55.jpg)
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What Will Be Hot Soon
• True Social• Multi-Platform • Currency Wars • App TVs• Real Gambling
![Page 56: Microtransactions: A Love Story (part 2)](https://reader034.fdocuments.us/reader034/viewer/2022052413/559e1fdf1a28ab093c8b461e/html5/thumbnails/56.jpg)
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What Will Be Hot Soon
• True Social• Multi-Platform • Currency Wars • App TVs• Real Gambling
• Safeandsecureig.com