INTRODUCTIONMicrosoft Corporation is a software company based in Redmond, Washington. Microsoft's flagship product, the Windows Operating Systems

Its other desktop products, namely Microsoft Office, Internet Explorer, and Windows Media Player

Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975

ORGANISATION CULTURE

Previous culture of Microsoft followed by Bill Gates was nothing but dictatorship

According to him new employees should be hired in the company with the same mindset

In his era, the employees didn’t have a platform to innovate

But now under the leadership of Satya Nadella the organization culture of Microsoft has been simplified

DESCRIPTION OF CASECulture of Microsoft

The “Microsoft’s Way” is hiring those who share the same assumptions and values

He likes them young and he is thinking to increase the hiring of employees from college to 80%

“Recruiting the Best and Brightest”

Marketing Managers Boot Camp: a 3 week training camp

Culture : a sustained competitive advantage by using small young and aggressive teams to get jobs done

A vision of a computer in every home

Microsoft considers flexibility as an important factor and responds quickly to change

PROBLEM IDENTIFICATION

The two problems of this case are:

Whether the technique of brainwashing employees is ethically correct ?

Whether the company responds quickly to change because its values are flexible ?

ANALYSISProblem 1

BrainwashingEmployees View

Hinders creativity Slack RankingIncrease in Attrition rate

Organization View Increase in growth rateBuilding Brand Image

1994 1995 1996 1997 19989.3% 8.5% 7.5% 7.6% 6.9%

Problem 2Flexibility

Positives Negatives

Able to maintain competitive edge over others

Authoritarian leadership

Employees dynamism and adaptivity

Stubbornness to remain at top position

Lewin’s Model Wastage of time

No monotony Blur image of organization values and beliefs

Recommendation And Solution

The change in business culture is necessary for Microsoft

This ‘eat what you kill’ culture will not succeed

Microsoft needs to take some visible changes which can provide their employees a platform to innovate

They can apply Positive Model of Planned Change in their organization

CURRENT UPDATESMicrosoft CEO Satya Nadella has sent a massive manifesto to his

employees that how they are really going to change Microsoft’s culture:

Nadella explained, "We need places where we innovate and we need renewal is in the core. When I think of our challenge today ... the core priority is renewal of mainstream work [processes]. Let's take what we are good at and rethink it. That's not a side project. That is the very company itself."

CONCLUSION In this case we have seen that Bill Gates always wanted to be ahead of everyone

But now its position is at stake, so there is a need for a change in culture of Microsoft

Microsoft market is changing now

To stay on top , it must retool-redirect the combative , in-your-face culture

Presented by:Gargy Sharma

Rudrakshi SinghSakshi Somani

Shivanshika ShekhawatSupriya SomaniSurbhi Mathur

mBA(sm) sem ii