Underground Club Culture & Social Media
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Social Media Strategy #CLUBCULTURE Social Media & The Brand Ahsan Khokhar
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Transcript of Underground Club Culture & Social Media
Social Media Strategy#CLUBCULTURE
Social Media & The BrandAhsan Khokhar
PROBLEM
Pick a personal campaign and grow it using a distributed social presence.
PERSONAL PASSION
OBJECTIVE
DISCOVER.
MEDIUMSMEDIUMS:
• Tumblr
Social Listening
Social Listening
INSPIRATION
What is Club Culture?
Growth Strategy
• Audience Targeting
• Content Strategy
GROWTH CHALLANGE
Growing from scratch on Tumblr for a non-commercial musical genre.
Audience Targeting
Where Do They Live Digitally?
Social Listening - Audience
Social Listening - Audience
Social Listening - Audience
Audience Targeting
Building Relationships
Audience Targeting
Sharing is Caring
Audience Targeting
Acting in Real Time
Audience Targeting
Being Part of the Community
Content Strategy
Content
Results
Results
Results
Results
Failing on Facebook
INSIGHTSFacebook Likes are Boggus and Friends are Superficial; WHERE IS MY ROI???
Users are always ON Twitter and hungry for contentin almost any genre
FUTURE
Sound Cloud
Mix Cloud
Google Analytics
THANK YOU!
Follow: ask531.tumblr.com
