Micromedia. The next big, small thing
-
Upload
matt-dickman -
Category
Technology
-
view
10.392 -
download
2
description
Transcript of Micromedia. The next big, small thing
![Page 1: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/1.jpg)
MicromediaThe next big, small thing
Matt DickmanDirector of Digital Marketing, Fleishman-Hillard
![Page 2: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/2.jpg)
<spiel>
![Page 3: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/3.jpg)
![Page 4: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/4.jpg)
![Page 5: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/5.jpg)
![Page 6: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/6.jpg)
![Page 7: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/7.jpg)
![Page 8: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/8.jpg)
![Page 9: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/9.jpg)
</spiel>
![Page 10: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/10.jpg)
On with the show
![Page 11: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/11.jpg)
We live in a world of macromedia
![Page 12: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/12.jpg)
![Page 13: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/13.jpg)
![Page 14: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/14.jpg)
![Page 15: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/15.jpg)
![Page 16: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/16.jpg)
Macromedia = Frenetic, generic content
![Page 17: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/17.jpg)
Delivered how they want
![Page 18: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/18.jpg)
![Page 19: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/19.jpg)
![Page 20: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/20.jpg)
So, what is micromedia?
![Page 21: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/21.jpg)
AKA micro-blogging
![Page 22: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/22.jpg)
![Page 23: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/23.jpg)
No, not that kind of micromedia
![Page 24: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/24.jpg)
We have to look hard
![Page 25: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/25.jpg)
![Page 26: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/26.jpg)
![Page 27: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/27.jpg)
We have to look below the surface
![Page 28: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/28.jpg)
![Page 29: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/29.jpg)
![Page 30: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/30.jpg)
![Page 31: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/31.jpg)
![Page 32: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/32.jpg)
![Page 33: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/33.jpg)
![Page 34: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/34.jpg)
![Page 35: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/35.jpg)
![Page 36: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/36.jpg)
![Page 37: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/37.jpg)
![Page 38: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/38.jpg)
![Page 39: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/39.jpg)
![Page 40: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/40.jpg)
is twittering: tiny phone keyboard = typos.
![Page 41: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/41.jpg)
Personal
![Page 42: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/42.jpg)
User generated
![Page 43: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/43.jpg)
Nearly instant/real-time
![Page 44: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/44.jpg)
Super connected
![Page 45: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/45.jpg)
Short (140 chars, 30 second video,
photos, 10 second audio)
![Page 46: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/46.jpg)
Example
![Page 47: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/47.jpg)
Minnesota bridge collapse
![Page 48: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/48.jpg)
Bridge collapses - 6:00pm
![Page 49: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/49.jpg)
![Page 50: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/50.jpg)
29 minutes
![Page 51: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/51.jpg)
![Page 52: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/52.jpg)
45 minutes
![Page 53: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/53.jpg)
![Page 54: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/54.jpg)
45 minutes
![Page 55: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/55.jpg)
![Page 56: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/56.jpg)
49 minutes
![Page 57: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/57.jpg)
Mainstream media finally catches up
![Page 58: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/58.jpg)
![Page 59: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/59.jpg)
Some alert friends
![Page 60: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/60.jpg)
![Page 61: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/61.jpg)
1 hour 42 minutes
![Page 62: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/62.jpg)
Some ask questions
![Page 63: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/63.jpg)
![Page 64: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/64.jpg)
3 hours 8 minutes
![Page 65: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/65.jpg)
Some reflect back
![Page 66: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/66.jpg)
![Page 67: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/67.jpg)
People upload pics from the field
![Page 68: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/68.jpg)
![Page 69: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/69.jpg)
Multi-platform
![Page 70: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/70.jpg)
![Page 71: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/71.jpg)
![Page 72: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/72.jpg)
![Page 73: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/73.jpg)
![Page 74: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/74.jpg)
![Page 75: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/75.jpg)
![Page 76: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/76.jpg)
Multi-format
![Page 77: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/77.jpg)
Text, audio, video, photography
![Page 78: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/78.jpg)
Mobile is key
![Page 79: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/79.jpg)
US mobile content consumption (1000s)
Source: M:Metrics 2006
![Page 80: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/80.jpg)
US mobile content consumption (1000s)
Source: M:Metrics 2006
![Page 81: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/81.jpg)
US mobile content consumption (1000s)
Source: M:Metrics 2006
![Page 82: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/82.jpg)
US mobile content consumption (1000s)
Source: M:Metrics 2006
![Page 83: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/83.jpg)
US mobile content consumption (1000s)
Source: M:Metrics 2006
![Page 84: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/84.jpg)
US mobile content consumption (1000s)
Source: M:Metrics 2006
![Page 85: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/85.jpg)
Camera phone impact% Penetration
Source: M:Metrics 2006
![Page 86: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/86.jpg)
Camera phone impact% Penetration
Source: M:Metrics 2006
![Page 87: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/87.jpg)
Open platforms
![Page 88: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/88.jpg)
![Page 89: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/89.jpg)
Embed anywhere
![Page 90: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/90.jpg)
![Page 91: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/91.jpg)
Opportunities for marketers abound
![Page 92: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/92.jpg)
Listen
![Page 93: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/93.jpg)
Research
![Page 94: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/94.jpg)
Broadcast
![Page 95: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/95.jpg)
Promote
![Page 96: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/96.jpg)
Respond
![Page 97: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/97.jpg)
Conversations
![Page 98: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/98.jpg)
![Page 99: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/99.jpg)
Better late than never
![Page 100: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/100.jpg)
![Page 101: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/101.jpg)
![Page 102: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/102.jpg)
![Page 103: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/103.jpg)
![Page 104: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/104.jpg)
![Page 105: Micromedia. The next big, small thing](https://reader038.fdocuments.us/reader038/viewer/2022102804/5457fc35b1af9f39378b5431/html5/thumbnails/105.jpg)
Thank you.
Presentation will be available for download at http://technomarketer.typepad.com