MICROMAX Presented by R.Aadhitya R.Manish kumar E.Raviprasad

INTRODUCTION

• Founded by Rajesh Agarwal, Sumeet Arora, Rahul Sharma , Vikas Jain

• Started as IT solution company in 2000 and involved in embedded system

• It entered as a handset manufacturer in 2008 and became third largest handset producer in 2011

• It entered into TV segment in the year 2014 by introducing HD and Full HD televisions

MISSION AND VISION

MISSION• To succesfully overcome technological barriers

and constantly together engender life enhancing solutions.

• Making the people to feel comfort with Tech• To make technology as easier as that of even

people who have little knowlege with technolgy should feel comfort by using.

VISION• To develop path breaking technologies and

efficient processes that incubate newer markets, enliven customer aspirations and continue to make Micromax a trusted market leader amongst people.

SWOT ANALYSIS

WEAKNESS

Low global presence

Didn’t fixed as a brand in the minds of tech-savvy

peopleCustomers

perceive that low price

means low quality

THREATSCompetition from national

and global players

Dynamic Tech

environment

STRATEGIES• Currently Micromax is dominating the

rural market. They are basically catering to the need of the customers of the rural area.

• Its market strategy is to improve the visibility in the urban markets also building brand image.

• Low-cost qwerty phones, universal remote control and gaming phones. It is coming out with new models.

• Its strategy focuses on innovating, designing and using the latest technologies to develop products at affordable prices.

INCOME FOR EVERY REVENUE YEAR

2008-09

2009-10

2010-11

2011-12

2012-13

2013-14

2014-15

2015-16

0

2000

4000

6000

8000

10000

12000

14000

2008-09; revenue; 650

2009-10; revenue;

1650

2010-11; revenue;

24002011-12; revenue;

1600

2012-13; revenue;

3106

2013-14; revenue;

7200

2014-15; revenue;

10000

2015-16; revenue;

12000

revenue

◈Three-tier distribution network ◈Through Amazon (Yu brand)

THE OUTLET

State-level distributors (60+)

local distributors (800+)

retail outlets (1,30,000 )

PRODUCERS WITH QUALITY

Rs 190-crore net profit, 6.1 per cent of its Rs 3,106 crore revenue in 2012-2013.

Its profit before tax was Rs 280 crore, about 9 per cent of revenue.

2014-15 , revenue increased 39%

Micromax Profit Margin-6.1%

Samsung Profit Margin-13.22%

Apple Profit Margin- 21.42%

ONE THE BEST OF US

MARKET NEED FULL FILLER◈ We give quality products in low price◈ Better specifications with low price of products

compared to the competitors products◈ More service centers and best services than any

other company◈ Every people can buy their own idea of specification

at their purchasable price

QUALITATIVE COMPONENTS• The USP of Micromax is offering feature rich smart phones at

very affordable prices.• Having higher commission for retailers and distributors (5%)• Quick Launch of Mobile models

COMPETITIVE ANALYSISMOBILE Micromax canvas 5 Samsung J7

PRICE Rs. 8,793 Rs. 11,900

DISPLAY

Screen size (inches) 5.20 5.50

Touchscreen Yes Yes

Resolution 1080x1920 pixels 720x1280 pixels

HARDWARE

Processor 1.3GHz octa-core 1.5GHz octa-core

Processor make MediaTek MT6753 Samsung Exynos 7580

RAM 3GB 1.5GB

Internal storage 16GB 16GB

Sales volume of cell phones in the year 2013-2016

SELLING STRATEGY As most of the Indians are cricket fans

sponsoring cricket matches make a great advertisement for the company.

It’s 5.15 million fans in facebook, 121k followers in twitter,31335 subscribers made it to evolve even better the before by taking the feedback from. They got these many followers due to the offers given to them through this page.

Making the product even popular by advertising the products with actor and actress. Even sometimes with Hollywood actor HUGH JACKMAN

FUTURE PLAN

• Corporate level: Expansion into countries like Indonesia. Can have own retail outlets (Forward integration)• No need for IPO until there is huge need for cash.• Business Level: Focus on Differentiation• Functional Level: More Service centers & software updates to increase the customer responsiveness.