“TESLA, NOW AVAILABLE FOR $777.00/MONTH”

NISSAN LEAF BMW i3

ELECTRIC CAR SALES

TESLA MODEL S SALES ARE DOWN BY 26% COMPARED TO THE SAME PERIOD IN 2013DECREASING THE MONTHLY LEASE FROM AN AVERAGE OF $1,024 TO $777 IS A REACTION TO PRICE SENSITIVE CONSUMERS AND AN ATTEMPT TO ATTRACT NEW CUSTOMERSIF TESLA DOES NOT REACT TO THE DECREASE IN SALES, THEN THE COMPANY WILL MISS ITS SALES TARGET OF 35,000 CARS FOR THE MODEL S

THE DEVELOPMENT OF THE GIGA FACTORY & ITS INDUSTRY IMPACT

FUTURE MODELS

MODEL 3 MODEL X

MODEL 3SET TO BE UNVEILED IN 2016 AND ON SALE BY 2017MOST LIKELY TO BE BASED ON AN ALL-NEW PLATFORMCAR IS RUMORED TO BE ABOUT 20% SMALLER THAN THE MODEL SSHOULD RETAIL FOR AROUND $35,000

MOD

EL 3

MODEL XSET TO BE UNVEILED IN 2015 AND ON SALE 3RD QUARTER 2015DESIGNED FROM THE GROUND UP TO BLEND THE BEST OF AN SUV WITH THE BENEFITS OF A MINIVANFALCON WINGS OPEN UP AND OUT OF THE WAYINCREDIBLE DRIVING RANGE, POWERED BY A 60 OR 85 KWH BATTERY

MOD

EL X

TAKE-AWAYSTESLA PROVIDES A GREAT EXAMPLE OF ASSESSING AND REACTING TO CHANGES IN DEMANDEXPANSION INTO INTERNATIONAL MARKETS WILL PROVIDE AN OPPORTUNITY FOR PRICE SEGMENTATION

QUESTIONS & ANSWERS