Micro Strategy Mobile Bi Communications

8/4/2019 Micro Strategy Mobile Bi Communications

1/20

MOBILE INTELLIGENCE

Business Intelligence Solutionsfor Communications

MOBILE INTELLIGENCE


2/20

2

Leader in Business Intelligence for Over 20 Years

Business Intelligence (BI)

The process of transforming raw data into meaningful information to enable more

effective business insight and decision-making

MicroStrategy, Incorporated (NASDAQ: MSTR)

Founded in 1989

Leading independent business intelligence software vendor

Over 1 million business users at over 3,000 organizations

Direct operations in 42 cities in 23 countries around the world Over 50 patents pending or issued


3/20

3

Leader in Communications Business Intelligence

All o the Top 10 Global Communications Companies use MicroStrategy

MicroStrategy Supports Hundreds o Communications Companies Worldwide AT&TCorporation

Belgacom

BellCanada

BellSouth

BrasilTelecom

CharterCommunications

ChinaTelecom

ComcastCommunicationsInc.

CogecoCableCanadaInc.

CoxCommunications

DeutscheTelekomAG

DiscoveryCommunications

Eurotel

Fastweb

FranceTelecom

FujiansTelecoms HainanTelecom

JupiterTelecommunications

KabelDeutschland

LGTelecom

MACH

MeredithCorporation

MonacoTelecom

NextelCommunicationsArgentina

NTTAmerica

PolskaTelefoniaCyfrowa

SFRCegetel

Singtel

SKTelecom

Skype

SprintNextel

Swisscom

TelecomArgentina

TelecomItalia

TelecomNewZealand

TelefonicaSA

TelefonicaO2UKLimited

TelekomAustriaAG

Telstra TimeWarnerCable

Turkcell

UKLimited

VerizonServicesCorp

Versatel

VodafoneGroupServicesLimited

WindTelecomunicazioniS.P.A.


4/20

4

Communications Customer Success Stories

Improving Customer Satisaction and

Retention Through Better Service

Response Times

NTT America chose MicroStrategys Dynamic Enterprise Dashboards to monitor

customer service data, including response times to trouble tickets. NTT America

executives and managers will use the MicroStrategy inormation dashboards or

at-a-glance insights into customer service perormance to help them make data-

driven decisions. With MicroStrategy, NTT America expects to be able to improve

its service response times, allocate resources more eciently, and addressother critical service areas to improve customer satisaction and retention.

Increasing Operational

Efciency and Revenue

Perormance

Comcast perorms market basket analysis across bundles o products.

Executives, Product Managers, and Marketing Analysts gauge the up-sell

and cross-sell success o products and marketing campaigns. Comcast tracks

specic product perormance across various lines o business, including TV

channels, digital voice, video on-demand, and Internet services.

Reducing Outstanding

Receivables by 50% in Just

90 Days

Sprints deployment encompasses multiple critical projects, anchoring 27

applications, and supporting more than 16,000 employees or such areas as

call-trac analysis, marketing analysis, nancial perormance assessments,

and Web-trac analysis. Monitoring sales and churn data, Sprint has been

able to reduce its outstanding receivables by hal in 90 days and accelerate

payments by 120 days.

Maximizing Marketing Campaign

Success and Reducing Distribution

Costs

Executives and Product Management at Cox Communications analyze

customer churn and retention to plan special oers, loyalty programs,

and promotions. MicroStrategys advanced analytics allow Cox executives

and marketers to make better business decisions and reduce campaign

development time and distribution costs.

NTTAmericA


5/20

5

Communications Customer Success Stories

5

Providing Just-in-Time

Customer Intelligence

O2 uses MicroStrategy dashboards to identiy the value o each o their 22

million customers, providing insight into the services they use, how much

they spend, and what it costs to support them. Armed with this inormation,

O2 can develop more eective campaigns to reduce churn, up-sell dierent

packages, or cross-sell service. O2 has seen signicant reduction in report

latency rom several weeks to just a ew hours.

Improving Customer Support and

Service with Advanced Analytical

Tools

Following a detailed evaluation o BI providers, Swisscom selectedMicroStrategy as its BI vendor or enterprise reporting, providing detailed

insights into eciency, allocation o resources, and other key metrics to

ensure a high level o service or its customers. MicroStrategy was selected

because o its ability to ulll Swisscoms requirements out-o-the-box and its

ad hoc reporting and user-riendly dashboard capabilities.

Analyzing Marketing and

Customer Operations

Perormancee

MicroStrategy was selected to support the Sales and Marketing organizationin analyzing marketing campaigns (tracking more than 800 indicators or

every SIM and customer) and evaluating customer satisaction. MicroStrategy

is also used in the Customer Operation area, enabling managers and

administrators to analyze the management and perormance o call centers.

Deploying an Enterprise-

wide Platorm or Business

Intelligence

Telenica has deployed a number o business intelligence applications

across the enterprise, including applications or sales analysis, nancial

analysis, purchase reporting, audit reporting, and marketing campaign

analysis. Approximately 2,000 users access data warehouses and rely

on MicroStrategy to access inormation and to share insight with other

employees globally via the Web.


6/20

6

Solutions for Communications

Manage Your Most Valuable

Network Assets

In order to optimize the utilization o valuable network

assets, it is important to manage all aspects o network

perormance: how well the network is serving the

customer, basic behavioral changes, operational

perormance metrics or coverage, bandwidth, dropped

calls, product adoption, and time-o-day analysis.

The MicroStrategy sotware includes management

metrics to deliver nancial, budgetary, regulatory, and

operational perormance to enable the type o real-

time inormation and reaction that creates a high-

quality, reliable network or your customers.

Network data is high-volume and technically

demanding or queries and reporting. A proven

ability to work with the most complex datasets makes

MicroStrategy uniquely suited or the rigors o large

network analysis. With MicroStrategy, wireless carriers

can maximize the eciency o the network investment

to increase retention, levels o service, cost reduction,

assurance, and network perormance.

Network Analytics


7/20

7


Deploy Customer Value-Oriented

Reporting Across the Business

People all across the organization need to analyze

customer data to understand churn, customer

experience, and customer behavior. MicroStrategys

single, unied platorm provides the analytic

sophistication to deliver this important inormation to

everyone who needs it.

MicroStrategy provides a measurement o margin

and breakeven or each individual customer across all

attributes o the business, helping to identiy processes

that create or destroy value so organizations can

act accordingly. Additionally, MicroStrategy helps

maximize customer retention through smart customer

investments that ocus on customer ROI but also

rewards customers or loyalty, thereby optimizing

margins and driving better customer loyalty.

Customer proling has a brie shel lie and is only

useul in real-time. MicroStrategy ROLAP enables

analysis as soon as the data is present in the underlying

database and makes it accessible to everyone in the

organization.

Customer Profling


8/20

8


Understand Channel Value, Usage,

and Optimization

Communication companies need a more complete

picture o protability at a customer, product, channel,

and organizational level to manage the business.

Armed with this inormation, companies can make

smarter decisions about how to manage customer

relationships or maximum protability and loyalty.

With multi-channel customer analytics, companies can

gain insight into:

Resource allocation

Marketing program spend

Revenue streams

Product pruning impact on customers

Service changes versus customer protability

Network capacity alignment

Cross-sell and up-sell opportunities

Customer segmentation

Eective campaign and customer targeting

Pricing, revenue mix, and competitive positioning

Cost containment and budgeting

Reporting at segment level

Channel management

Capital investment versus value creation

Customer servicing and relationship management

Retention o protable relationships

Cost o unprotable relationships

Multi-Channel Touchpoint

iPad 1:55 PM 100%

iPad 1:55 PM 100%


9/20

9


Analytics You Can Act OnGoing beyond traditional ofine and online channels,

the mobile device is the one tool consumers are likely

to have with them at all times, providing a unique

opportunity to pass on very personal, highly relevant

messages.

State-o-the-art analytic capabilities, superior scalability

with carrier-grade perormance, and fexibility to adapt

to push, pull, or opt-in, makes MicroStrategy the ultimate

solution or cross-channel digital advertising.

Key Benets:

Real-time impact analysis o marketing activity

and behavioral change, including: campaign

perormance, uptake, segmentation, Average

Revenue Per User (ARPU) impact, stickiness and

satisaction, and opt-in and oer management

Single customer view through multiple channels

and campaigns

Improved up-sell and cross-sell activities and

increased customer loyalty

Social network analytics, identiying opinion

trends and infuence

Actionable management dashboards customized

or various stakeholders to prevent access to

sensitive customer inormation

Digital Advertising

iPad 1:55 PM 100%

iPad 1:55 PM 100%


10/20

10

The MicroStrategy Difference

The MicroStrategy Platorm is Uniquely Suited to Meet the Complex and Varied

Needs o the Communications Industry

Network Optimization

Allocation and Coverage Capacity Management

Demand Management Quality of Service

Advanced CRM Lifetime Value Analysis

Churn Reduction Loyalty Management

Digital Advertising Campaign Management

Cross-Channel Marketing Market Basket Analysis

Customer and Market Insights Preference Analysis

Call Center Management Store Optimization

Customer Value Management

Interactive Marketing

Customer Experience


11/20

11

Why Do Tier One Communication Companies Turn to MicroStrategy?

on the fastest, most

robust BI platform...

Industrial StrengthHigh Perormance Delivered Even at

the Highest Scale

Non-stopOperations

In-memoryPerformance

HighestScalability

CompleteSecurity

to complete any type

of analysis...

All Styles of BIEvolving Requirements Fully

Supported Out-o-the-Box

PredictiveAnalytics

Dashboards

Reporting

Alerts&Monitoring

Analysis

when and where

you need it.

All InterfacesInormation Delivered Where

and When Users Need It

Mobile

CardHome

WelcomeJoyceL. Fowler

ConsolidatedBalance:

Seecarddetails

1cardclosetolimit

NextPaymentDue:

DueDate:

$6,798.11

$1,699.53

April15,2010

SummaryasofApril1 ,2010

Pay

Bill

7chargesinthisperiod

LargeCharges

Spendbyexpensecategory

RewardsInformation

Specialoffersjustforyou

iPad 1:55 PM 100%

ChannelOverview

Web

Catalog


12/20

12

The Platform for Communications Business Intelligence

MicroStrategys ExtensivePlatorm Experience ConveysDirectly to Mobile BI

The MicroStrategy platorm is built on one unied, organically-

developed architecture. This platorm provides a number o critical

capabilities to ensure that it is truly enterprise-class:

Rapid Development and Deployment using WYSIWYG point-

and-click design in the MicroStrategy integrated development

environment.

High Scale and High Perormance across user scale, data scale,

and application scale on the astest, highest perorming business

intelligence server.

Economies o Scale as the system grows with the minimum

number o IT personnel and the ewest servers.

Write once, run anywhere Flexibility rom a single service-

orientated architecture to satisy multiple devices and clients

without additional integration or device-specic translation.

Openness and Extensibility via MicroStrategys SDK and exten-

sive library o APIs.

Secure Data Access Model designed to provide robust data

protection using a ull range o technologies and security models.

Comprehensive Administrative Control consistent with

mission-critical system operation.

Unmatched Analytical Power against entire data warehouses

using data mining, predictive, statistical, nancial, and

mathematical analyses.

MicroStrategy Mobile Business Intelligence

FASTER TO DEVELOP Quickly design apps that oer a superior user experience, knowing that inrastructure code such asnetworking, security, data management, and sensor integration is already built-in.

NO CODE REQUIRED Customize the look, eel, and behavior o your app using an array o nely-designed, iPhone-optimized

displays and controls. MicroStrategys intuitive point-and-click interace makes conguration easy.

EASIER TO MAINTAIN Accelerate deployment o new apps and stream app updates with the MicroStrategy Mobile application

platorm, so users always have easy access to the latest, most up-to-date inormation.

Browser

email

Desktop / Laptop Mobile

Full Spectrum of

Developer ToolsFull Spectrum of

Admin Tools

MicroStrategyWeb

MicroStrategy

Intelligence Server

MicroStrategy Transaction Services

MicroStrategyMobile

WebProfessional

DesktopDesigner

EnterpriseManager

CommandManager

ObjectManager

IntegrityManager

Architect

DatabasesTransactionalApplications

WebsiteContent

CubeDatabases

SDK

Office

xx

x

Portals

x

Windows iPad

iPa d 1 :55 PM 1 00 %

BlackBerryiPhone


13/20

13

Mobile Intelligence or the iPhone, iPad, and BlackBerry

Native App Experience

Purpose-built, workfow-driven apps that quickly and

easily guide users through their data to discovery,

analysis, or decision. Apps ully leverage mobile device

capabilities, including the multi-touch interace,

sensors (GPS or camera), communications (voice,

email, text), and more.

Enterprise Grade

Designed to deliver the higher levels o perormance

and scalability demanded by mobile apps.

MicroStrategy delivers in-memory, multi-level caching,

ROLAP analytics, robust security, easy extensibility,

and comprehensive administration eatures designed

or enterprise deployments.

Fast to Develop

Fast, code-ree app development via MicroStrategys

metadata-driven, point-and-click paradigm. Build rich,

interactive BI apps in just days. Speed deployment

by building once and deploying across platorm to

iPhone, iPad, BlackBerry, browsers, Microsot Oce,

or portals.

iPad 1:55 PM 100%

$1,500,000

$1,250,000

$1,000,000

$750,000

$500,000

$250,000

$02009Q1

Inventory Turns

Inventory

Turns

GrossProfit(USD)

Inventory TurnsvsProfit Trend

Gross Profit

2 0 09 Q 2 2 0 09 Q 3 2 0 09 Q 4 2 0 10 Q 1 2 0 1 0 Q2 2 0 10 Q 3 2 0 1 0 Q4

1,500

1,250

1,000

750

500

250

0

Card Home

Welcome Joyce L. Fowler

ConsolidatedBalance:

Seecard details

1cardclosetolimit

NextPaymentDue:

DueDate:

$6,798.11

$1,699.53

April15,2010

Summary as of April 1, 2010

Pay

Bill

7chargesinthisperiodLargeCharges

Spendbyexpense category

RewardsInformation

Specialoffersjust foryou


14/20

14

Visualize Patterns and Trends in Your Data

Time Series

Visualizations

An Extensive Library of Graphs

Bubble

ChartBoxPlot

BarandLineChart

AreaandLineChart

Waterfall

Chart

3DBar

GraphHistogram

GanttChart

RadarChart

LineChart


15/20

15

CameraUsewhatyoucanseearoundyou

Maps

Visualizelocation-specicdata,trends,andanalyses

Snapproduct barcodes

anduseasinputsto

focusyouranalysis

CaptureandstoreGPS

taggedpicturesof

shel setswhichcom-

plementyouranalysis

Plotyourdataontomapsfornetwork

nodes, coverage areas, or retail

locations.Usethresholdstocolorpins

andselectpinstoexplorethe

information

Capabilities Finally Made Possible with Mobile Technology


16/20

16

Act on Information

From Insight to Action

Monitoring your organizations perormance

in the palm o your hand is a powerul

business capability. Interacting with

that inormation to approve requests,

submit orders, change plans, and capture

inormation at the moment o insight takesthat power to a new level.

MicroStrategy Transaction Services lets

people act on business inormation rom a

mobile device such as the iPad and iPhone,

as well as rom a dashboard on any web

browser.

MicroStrategy Transaction Services

iPad 1:55 PM 100%


17/20

17

Empower Your Managers to Take Action on the Move

Reviewallbusiness

itemsrequiringyour

action

Denyrequestsatthe

tapofabutton

Approverequests

basedoninformation

presented

Reassessongoing

requestsbyaskingthe

requestorformore

information

Move Forward. Request Management in Real Time.

iPad 1:55 PM 100%


18/20

18

Partners in Communications Solutions

Strong Partnerships with Over 200 World-Class Providers

The Data Virtualization Gold Standard


19/20

19

What MicroStrategy Customers are Saying: The Buzz

Carrier Grade Scalability

Were pleased that MicroStrategys unique infrastructure andexceptional capabilities have scaled to our ever-growing

requirements,satisfying the business requirements of our widespread

end user community.

- Sprint

Faster Decisions, Higher

ProductivityBy adopting MicroStrategy technology across the enterprise, we have

seen the speed by which decisions are made and productivity

levels increase. MicroStrategys intuitive Web interface lets users

analyzeandsharecorporatedatawitheaseandsatisesthebusiness

requirements of our widespread end-user community.

- Telefnica

High Performance, Low TCOFollowing a thorough evaluation of the leading business intelligence

products, we found MicroStrategys interactive dashboards to be

the best choice to ensure high user adoptionacross the enterprise.

MicroStrategys robust architecture allows us to deliver valuable data to

a broad user population and requires signicantly less overhead

than any other BI tool in the market.

- Nippon Telephone & Telegraph (NTT)

Easy Deployment and Use

With MicroStrategys software, our employees will have the ability tocreate their own reports. MicroStrategy offers ease-of-deployment,

ease-of-use, ease-of-administration, exceptional scalability,

and powerful analytics that can drill down to the most minute

detail.

- Comcast

Measurable Value

Ourmanagementteamisabletodrilldowntondspecicinformationabout new customers, successful sales channels, or popular products and

have the information presented in easy-to-read one-page reports. We

can now better assess performance and enhance operational

efciencies.

- O2


20/20

20

A Made Up Title

CopyrightInformation

AllContentsCopyright2011MicroStrategyIncorporated.AllRightsReserved.

MicroStrategy,MicroStrategy6,MicroStrategy7,MicroStrategy7i,MicroStrategy7iEvaluationEdition,MicroStrategy7iOlapServices,MicroStrategy8,MicroStrategy9,MicroStrategyDistributionServices,MicroStrategyMultiSourceOption,MicroStrategyCommandManager,MicroStrategyEnterpriseManager,MicroStrategy

ObjectManager,MicroStrategyReportingSuite,MicroStrategyPowerUser,MicroStrategyAnalyst,MicroStrategyConsumer,MicroStrategyEmailDelivery,MicroStrategyBIAuthor,MicroStrategyBIModeler,MicroStrategyEvaluationEdition,MicroStrategyAdministrator,MicroStrategyAgent,MicroStrategyArchitect,

MicroStrategyBIDeveloperKit,MicroStrategyBroadcastServer,MicroStrategyBroadcaster,MicroStrategyBroadcasterServer,MicroStrategyBusinessIntelligencePlatform,MicroStrategyConsulting,MicroStrategyCRMApplications,MicroStrategyCustomerAnalyzer,MicroStrategyDesktop,MicroStrategyDesktopAnalyst,

MicroStrategyDesktopDesigner,MicroStrategyeCRM7,MicroStrategyEducation,MicroStrategyeTrainer,MicroStrategyExecutive,MicroStrategyInfocenter,MicroStrategyIntelligenceServer,MicroStrategyIntelligenceServerUniversalEdition,MicroStrategyMDXAdapter,MicroStrategyNarrowcastServer,MicroStrategy

Objects,MicroStrategyOLAPProvider,MicroStrategySDK,MicroStrategySupport,MicroStrategyTelecaster,MicroStrategyTransactor,MicroStrategyWeb,MicroStrategyWebBusinessAnalyzer,MicroStrategyWorld,ApplicationDevelopmentandSophisticatedAnalysis,BestInBusinessIntelligence,CentralizedApplication

Management,InformationLikeWater,IntelligenceThroughEveryPhone,IntelligenceToEveryDecisionMaker,IntelligentE-Business,PersonalizedIntelligencePortal,QueryTone,RapidApplicationDevelopment,MicroStrategyIntelligentCubes,TheFoundationForIntelligentE-Business,TheIntegratedBusinessIntelligence

PlatformBuiltForTheEnterprise,ThePlatformForIntelligentE-Business,TheScalableBusinessIntelligencePlatformBuiltForTheInternet,Industrial-StrengthBusinessIntelligence,OfceIntelligence,MicroStrategyOfce,MicroStrategyReportServices,MicroStrategyWebMMT,MicroStrategyWebServices,PixelPerfect,

Pixel-Perfect,MicroStrategyMobile,MicroStrategyIntegrityManagerandMicroStrategyDataMiningServicesareallregisteredtrademarksortrademarksofMicroStrategyIncorporated.

Allothercompanyandproductnamesmaybetrademarksoftherespectivecompanieswithwhichtheyareassociated.Specicationssubjecttochangewithoutnotice.MicroStrategyisnotresponsibleforerrorsoromissions.MicroStrategymakesnowarrantiesorcommitmentsconcerningtheavailabilityoffutureproducts

orversionsthatmaybeplannedorunderdevelopment.

PatentInformation

Thisproductispatented.Oneormoreofthefollowingpatentsmayapplytotheproductsoldherein:U.S.PatentNos.6,154,766,6,173,310,6,260,050,6,263,051,6,269,393,6,279,033,6,567,796,6,587,547,6,606,596,6,658,093,6,658,432,6,662,195,6,671,715,6,691,100,6,694,316,6,697,808,6,704,723,6,741,980,6,765,997,

6,768,788,6,772,137,6,788,768,6,798,867,6,801,910,6,820,073,6,829,334,6,836,537,6,850,603,6,859,798,6,873,693,6,885,734,6,940,953,6,964,012,6,977,992,6,996,568,6,996,569,7,003,512,7,010,518,7,016,480,7,020,251,7,039,165,7,082,422,7,113,993,7,181,417,7,127,403,7,174,349,7,194,457,7,197,461,7,228,303,7,260,577,

7,266,181,7,272,212,7,302,639,7,324,942,7,330,847,7,340,040,7,356,758,7,356,840,7,415,438,7,428,302,7,430,562,7,440,898,7,486,780,7,509,671,7,516,181,7,559,048,7,574,376,7,617,201,7,725,811,7,801,967,7,836,178,7,861,161and7,861,253.Otherpatentapplicationsarepending.

COLL-0987 0111MicroStrategy Incorporated 1850 Towers Crescent Plaza Vienna, VA 22182 703.848.8600 www.microstrategy.com

Copyright 2011. All rights reserved.MOBILE INTELLIGENCE

Join our LinkedIn Group: linkd.in/MicroStrategy

Follow us on Twitter: twitter.com/microstrategy

Like us on Facebook: facebook.com/microstrategy

Micro Strategy Mobile Bi Communications

Documents

Transcript of Micro Strategy Mobile Bi Communications