Micro Renewables The Future of Plumbing? March 11, 2010 David McKenzie Scottish Microrenewables...
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Transcript of Micro Renewables The Future of Plumbing? March 11, 2010 David McKenzie Scottish Microrenewables...
![Page 1: Micro Renewables The Future of Plumbing? March 11, 2010 David McKenzie Scottish Microrenewables Working Group World Plumbing Day.](https://reader035.fdocuments.us/reader035/viewer/2022080915/56649e3a5503460f94b2c4b2/html5/thumbnails/1.jpg)
Micro RenewablesMicro RenewablesThe Future of Plumbing?The Future of Plumbing?
March 11, 2010March 11, 2010 David McKenzieDavid McKenzie
Scottish Microrenewables Working GroupScottish Microrenewables Working Group
World Plumbing Day
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Microrenewables Working Group
Advice to Daughters:
“If you want a long and contented marriage, marry a plumber”
Source: My wife
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Microrenewables Working Group
AGENDA
• Microrenewables – What and Why
• Role of the plumbing industry
• Challenges to be overcome
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Microrenewables Working Group
• Scottish Microrenewables Working Group
– SELECT, SNIPEF, HVCA, SBF, SUMMITSkills, EU Skills, CLE, SRF
– Represents majority of businesses in Scottish Construction / Building Services Engineering
• 3,500 Companies• 35,000 Operatives • > 10,000 Apprentices
– Commissioned by Minister for Energy in August 2008 to focus on identifying and removing barriers to success in microrenewables for small / medium size Scottish firms
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Microrenewables Working GroupRenewable Energy Targets
By 2050• Scotland 80% Green House Gas reduction
By 2020• EU overall 20% renewable energy• UK 15% renewable energy• Scotland 20% renewable energy
– 50% Renewable Electricity– 11% Renewable Heat– 10% Renewable Transport Fuels
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Microrenewables Working Group Scottish Energy Usage
Industrial Heat14%
Commercial Heat7%
Electricity Industry and Commerce
13%
Electricity Domestic
13%
Transport29%
Domestic Heat24%
Domestic energy use = 37% of all energy use
Source: SRF
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Microrenewables Working GroupChallenge for domestic energy
Renewable Electricity (Target 50%)
• UK target 2% for small scale / domestic– Equivalent to 10GW
• Scotland target would be approx 1GW
Renewable Heat (Target 11%)
• 9.3% can be met by industrial and commercial• Domestic > 1.7%
Source: SRF
Equivalent to 85000 – 275000 homes by 2020> 65% to be installed by plumbers
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Microrenewables Working Group What are Micro Renewables
“Generation of electricity or heat using renewable resources within certain capacity limits”
Technologies• Renewable Electricity (electrical skills)
– Solar PV– Small wind turbines– Micro hydro
• Renewable Heat (plumbing skills)– Solar Thermal– Heat Pump – Air, Ground and Water Source– Biomass Boilers
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Microrenewables Working Group
How Microrenewables will change the Plumbing Industry
Consumers / householders will have a menu of heat options– Renewable / non-renewable– New homes / existing homes– New technologies or technology variations by the month– Financing will become increasingly complex
Installers• Will become energy advisers • Optimal Design and Financial Options will be key• Training - increasingly more important and complex
Moving from product installer to trusted services provider
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Microrenewables Working GroupFixing Barriers to Success
Finance• Scottish Government Grants through 2011
– 30% of eligible costs to £4,000 maximum
• UK wide incentives– Feed-in Tariffs (FiTs) renewable electricity April 2010– Renewable Heat Incentives (RHIs) April 2011
• Challenge– No additional funding– Find imaginative ways to package available funds
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Microrenewables Working GroupFixing Barriers to Success
Challenge - Lack of DemandAnswer - Proper Marketing
Marketing is not just:• Brochures, adverts, web-sites, exhortations, speeches• Asking early adopters Marketing is:• Segmentation, segment analysis, education, buyer
emotions, packaging, delivery channels, financing, etc• Noting that 90% of householders buy what their local
plumber / electrician recommends (EST: 6 / 2009)• Too important / too urgent to be left to the industry • A way to get householders to pay a bigger share
Moving from product installer to trusted services provider
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Microrenewables Working Group
Summary
• Microrenewables– Are a non-negotiable part of Scotland’s future– Major opportunity for the building services engineering
industry, particularly plumbing– A potential economic growth factor
• Challenges – Get installers on board / make renewables mainstream– Get maximum bang for the finance buck– Drive demand