Michiel Adriaanse - The evolution of paper mills, the circular economy in practice

28/11/2014

1

COMPETITIVENESS IN A CIRCULAR ECONOMY;THE EVOLUTION OF PAPER MILLS; THE CIRCULAR ECONOMY IN PRACTICE!

MICHIEL ADRIAANSE

EPW 2014 − BRUSSELS – NOVEMBER 27

SHEET 2

Resource Efficiency

Be happy with

what you have

while working for

what you want.

Resource Efficiency …. Best Practices

28/11/2014

2

SHEET 3

Roadmap Presentation


• The Dutch Paper and Board Industry …..

• ….. and her (Biobased) Ambitions

• From waste to what?; Paper mill evolution

• The Dutch approach; Circularity in practice

• Take-home messages

SHEET 4

Dutch PBI at a glance

Production in 2013 [VNP]:

925 kton Graphical paper

124 kton Hygiene products

1743 kton Packaging materials

2206 kton Paper for Recycling (81%)


28/11/2014

3

SHEET 5

Mission and goal KCPK (Centre of Competence Paper and Board)

The mission is:

Innovating for and in close cooperation with the

Dutch Paper and Board industry

The long term goal is:

To contribute to the continuity of

the Dutch Paper and Board industry

through knowledge and innovation


SHEET 6

Coherence organisations

1904

2007

2008

2003

1998


28/11/2014

4

SHEET 7

Chain approach due to Energy Transition

1976 – 1989 Energy savings 28% in process

1989 – 2000 MJA1 -> Energy savings 23% in process

2001 – 2012 Benchmark convenant -> top of the world!

2005 – 2020

Halving

energy of the

end products

2005 – 2020

remain leader in the transition to sustainability


SHEET 8

1st Half

Halfway progress report:

“The impact on

knowledge is easy to

prove: 150+ projects,

cooperation between

paper mills, inside

different chains,

upstream,

downstream and

across clusters.“

Energy transition Paperchain

28/11/2014

5


2nd Half

ICON PROJECTS

Market introduction of three

paper and board products

based on alternative (local)

raw materials

Realization of sustainable

energy supply for several paper

and board mills; independence

from natural gas

Market introduction of a range

of paper and board products

with completely new

functionality

Raw materials

of the Future

To a sustainable

Energy supply

High performance

materials

28/11/2014

6

SHEET 11

KCPK @ EPW 2014

Beyond Mere Papermaking Moving Towards The Multiple Output Paper Mill

Mr. Spyros Bousios MSc.

Exhibition of exciting

innovation projects

Ms. Sanne Tiekstra MSc.


SHEET 12

Vision of the Dutch Paper and Board Industry

" The paper industry is the centerpiece of

a biomass-based circular economy. We

make the most out of Biobased raw

materials and hereby reduce energy

consumption and CO2 emissions and

increase the added value and customer

value of products and services. Our

people make the difference."


28/11/2014

7

SHEET 13

Papermaking through the ages

SHEET 14

Yesterday’s paper industry

Reduce and Minimize

Characteristics:

• Waste is expensive (landfill or incineration)

• Linear system• Single product• Maximize production and minimize waste

Side-streams:

• Volume: as is

• Value: --/-

• Application: low

• Composition: as is

• Single product ……. from single raw material

28/11/2014

8

SHEET 15

Characteristics:

• Differentiation of applied raw materials

• Formation of new value chains

• Multi-product mills

Accept and Valorise

Side-streams:

• Volume: as is

• Value: - / “0” /+

• Application: medium

• Composition: as is

Today’s paper industry

• Side streams are valorised (turned into products)

SHEET 16

Raw

materials

Characteristics:

• Differentiation of applied raw materials

Increase and Convert

Side-streams:

• Volume: increased

• Value: “0” /+

• Application: medium

• Composition: on specification

Today’s + paper industry

• Side streams+ are valorised (turned into products)

• Formation of new value chains

• Multi-product mills

28/11/2014

9

SHEET 17

Tomorrows Paper industryTomorrow’s paper industry

Produce and Profit

• Volume: diversified

• Value: +/++

• Application: high

• Composition: on volume and specification

Multi-Input Multi-Output Mill concept:

Tomorrow’s paper industry; Integrated Biorefineries

A variety of raw materials (including

cellulose and paper for recycling) is

converted in a range of end products

(including paper)

SHEET 18

Evolution curve

€

Yesterday

Total profit

Value products

Value side streams

TimeEPW 2014 − BRUSSELS – NOVEMBER 27

Today

Today+

Tomorrow

28/11/2014

10

SHEET 19Cross-sectoral implementations

The Dutch approach

Alternative fibres

Side stream valorisation

Integrated concepts

Business models

The Dutch approach; illustration of circular concepts in practice

SHEET 20

Dutch approach; alternative fibres


28/11/2014

11

SHEET 21

Dutch approach; side stream valorisation


SHEET 22

Dutch approach

Food, Flowers & Fibres

28/11/2014

12

SHEET 23

Plant juices

Fibres from stems

COD / BODActive compounds

Tomato

Fibres from

leaves

use the entire barrel of biomass

Dutch approach; Tomato2 packaging

SHEET 24

The best way to become circular:

28/11/2014

13

SHEET 25

Dutch approach; integrated concepts

CaCO3

Walt Kelly: "We have met the enemy and he is us"Paraphrasing Walt Kelly: "We have met the customer and he is us"

SHEET 26Shortening of chains -> circularity

Dutch approach; business models

hierpapier

28/11/2014

14

SHEET 27

• Shift from costs towards opportunities

• Shift from (individual) cases to (integrated) concept

• Branding, customer bonding and added value

• Broader view (not only supplier and buyer) causes

supplier = customer = supplier = customer

• Assess on multiple levels (fibres, active components,

plastics) and on multiple benefits (business, society)

• Going from “Outside the Box” to “Beyond the Box”

Integrated approach is necessary


SHEET 28

• Work with actors that create market “pull” instead of relying on technology “push”

• Work with all partners along the chain instead of trying to address all challenges single-handedly

Intersectoral cooperation


28/11/2014

15

SHEET 29

“Knowledge” of the value chain and intensive cooperation with right chain partners are crucial for innovations creating extra profits

The right chain partner is often not the one that pays you but somebody with imagination and “influence” on the rest of the value chain

Working in consortia takes more time but creates bigger impact / profits at the end

Intersectoral cooperation


SHEET 30

Take-home messages

• Waste changes slowly from problem to opportunity

• Many technical possibilities; economics are coming

• No level playing field relative to the energetic

valorization of biomass;

• Often focused on technical process development;

product-oriented market development still

underappreciated


28/11/2014

16

SHEET 31

• Look beyond sectors and along value chains

• Dream big; share and celebrate

• Learn the languages of the partners

• Don’t think about the cash register too early

(do marshmallow test)

Lessons learned


MICHIEL ADRIAANSE

+31(0)6 47047024

[email protected]


Michiel Adriaanse - The evolution of paper mills, the circular economy in practice

Environment

Transcript of Michiel Adriaanse - The evolution of paper mills, the circular economy in practice