DESIGN FOR ALL | Michiel Buchel
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Transcript of DESIGN FOR ALL | Michiel Buchel
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Città della ScienzaThe Connected Experience
3rd & 4th December 2015
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Michiel BuchelDirector
Science Museum NEMO
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National Science Center
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Mission
NEMO lets people of all ages experience how
fascinating, fun and useful science and technology are
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Business model
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Cultural entrepreneurship
NCWT foundation as a whole: gross turnover 13 million euros*, 72% of which from own income
60%12%
28%
revenues from daily operations
sponsors/subsidies
government subsidy
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Business sector: almost all activities/projects are realised with the help of • co-creation, and/or• sponsoring in kind, and/or• donations, project subsidies
Cultural entrepreneurship
7
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Stakeholders
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General - visitors
numbers of visitors to NEMO are increasing: 588,368 in 2014
0
100.000
200.000
300.000
400.000
500.000
600.000
700.000
2010 2011 2012 2013 2014
various
students
secondary school groups
primary school groups
visitors Museumcard
visitors
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81% recreational visitors in NEMO16% school groups, students, teachers in primary, secondary and further education
General - target groups
10
22%
59%
16%
3%
visitors from outside NL
visitors from NL
students / pupils
business visitors
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International visitors, almost a quarter of the total number of visitors.
22%
59%
16%
3%
visitors from outside NL
visitors from NL
students / pupils
business visitors
22%
59%
16%
3%
visitors from outside NL
visitors from NL
students / pupils
business visitors
General - visitors
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General – school visits
More than a third of the visitors is 18 years or younger (36%) Off all school visits, primary school groups account for 40%
27%
9%63%
1%
0 - 12 years
13 - 17 years
18 - 64 years
65 +
40%
42%
18%
primary school groups
secondary school groups
students
27%
9%63%
1%
0 - 12 years
13 - 17 years
18 - 64 years
65 +
40%
42%
18%
primary school groups
secondary school groups
students
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General - target groups Education
In 2014 94,138 educational visits • 40% primary school
children• 42% secondary school
children• 18% students
40%
42%
18%
primary school groups
secondary school groups
students
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Where we come from…
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The things we do…
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General - broad package
NCWT is the parent foundation of:
• Science Center NEMO
• NEMO Learning Center educational support and expertise centre
• NEMO Communication Center1) Kennislink.nl
digital dissemination and promotion of knowledge 2) National Science Weekend
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• NEMO is a national brand
• NEMO is the 5th largest museum in the Netherlands
• NEMO is known as an instructive day attraction
• Average visitors hours: 4 hours and 12 minutes
Brand personalityNEMO is seen as:• Creative • Active • Unique
Source: Beerda Continu bezoekersonderzoek2014, n= 596
Brand awareness
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Target groups
Many different target groups:• Children• Youngsters• Adults • Scientific Field • Teachers • Schools
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General - broad package
S&TC: Science & Technology Communication and S&TE: Science & Technology Education
via:• exhibitions (6000 m2)• workshops, demonstrations, science shows• lectures and special events • in-depth educational materials and projects• continuing education / professionalisation of new and existing
teachers in primary, secondary and further education• scientific research in collaboration with University of Amsterdam• knowledge development, also in EU context
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Learning
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InspirationExperiments
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Inspiration
Lectures
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InspirationWorkshops
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InspirationReal research and visitor participation
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Inspiration – NEMO R&D
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InspirationSpecial events
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Tube Your FutureIn the video contest Tube Your Future, students can create their ownimage of what it is like to work in the world of Science & Technology.
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Exploring together with a common goal
Visitor experience of adults from ‘I have fun because my children have fun’ to ‘I have fun because I play/explore together with my child’
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Makerspace in NEMO
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A real laboratory
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LearningWorkshops
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LearningContinuing education / professionalisation of teachers in primary, secondary and further education
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Outreach
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NEMO and Europe• largest share in EU Science in Society calls (FP7) of the Dutch
S&TC/S&TE public institutions• knowledge development • dissemination to S&TC/S&TE sector in NL and Europe • for example: Gender (EU), Space education (ESA / NSO)
European collaboration
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National Science Weekend
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A new first floor
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A new first floor and wayfinding
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An improved NEMO
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A new roof terrace
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Questions?
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Thank you for your attention
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