Michelle Elena P2

8/8/2019 Michelle Elena P2

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Wise Woman Bookshop

E Commerce Project

By:

Michelle Dailey

Elena Aryshtaeva



Project Statement

Herbal Medicine Healing Project Statement

Company- Wise Woman Bookshop: online retailer of herbal remedies, lessons and media.

Problem- Current site uses poor choices in imagery (dated imagery), too plain and has layout

and typographic faults.

Opportunity- Redesign the site to feel more organized, contemporary.

Solution- New site will uses natural colors with a local, organic feeling.

Target Audience- Site will focus on adults with interests in herbal medicine, woman’s spiritu-

ality, and nature-focused persons.

Wisewoman Bookshop is a leading herbal medicine website that sells books, remedies and

other media related to herbal medicine. The current site feels outdated, unorganized and

plain. By redesigning the site it will feel more organized and contemporary. In order to main-

tain the correct mood for the site the redesign will use natural colors and maintain a local,

organic feeling. Considering the product, the site’s target audience will be adults with inter-

ests in naturopathy, woman’s spirituality and bohemian life choices.



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Michelle Elena P2

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